lesley pinder - missing people: join the search and social media - be good be social edinburgh nov...
DESCRIPTION
Lesley Pinder talks about Missing People's use of social media to help locate missing people within the UK at Be Good Be Social Edinburgh Nov 2011.TRANSCRIPT
![Page 1: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/1.jpg)
#begoodbesocial
Social Media & Supporter Engagement
Finding out what makes people passionate....and making the most
of it.
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#begoodbesocial
Hello
Lesley Pinder – Supporter Engagement Manager
@missingpeople
@skipinder
![Page 3: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/3.jpg)
#begoodbesocial
Tonight
• Missing People• Join the Search and social media• The Big Tweet for Missing Children• What next?
• All your social media problems solved in 25 minutes.*
• *ish.
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#begoodbesocial
Missing People
A lifeline when someone disappears
![Page 5: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/5.jpg)
#begoodbesocial
If your child went missing, wouldn't you want the whole world to stop and look for them? Missing
People is building a dedicated community of people across the UK ready to join the search
online, at work and in their neighbourhood. You could be one of them. Find out how at missingpeople.org.uk/jointhesearch
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#begoodbesocial
• 25th May, 2011 - International Missing Children’s Day
• Raise awareness and increase supporters
• Tweeted a different missing child appeal every 30 mins for 24 hours
• Scheduled tweets• Team of tweeters • 6 weeks of planning
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#begoodbesocial
• 5,500 new followers in one day
• 8,000 RTs and mentions
• 600% in website traffic
• Trended in UK
• Significant press coverage
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#begoodbesocial
• 8 of the missing children have been found
• Increased awareness in the cause
• Parents and families of missing people
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#begoodbesocial
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#begoodbesocial
![Page 11: Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c0f7464a7959873b8b46ae/html5/thumbnails/11.jpg)
#begoodbesocial
• Simple
• Could really make a difference
• We believed in it
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#begoodbesocial
• Plan for success
• Be ready to react quickly
• Cross organisational support
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#begoodbesocial
The impact
• Confidence in Join the Search increased
• Organisational support and interest increased
• Building a rounded understanding of our supporters
• Join the Search launch 14th November
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#begoodbesocial
Questions?
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#begoodbesocial
Workshop!
All your social media woes solved in 25 minutes.*
*Ish.