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© 2008 IBM Corporation Routes de l’innovation 2008 Les Routes de l’innovation 2008 Toulouse – Centre Pierre Baudis 18 novembre 2008

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© 2008 IBM CorporationRoutes de l’innovation 2008

Les Routes de l’innovation 2008Toulouse – Centre Pierre Baudis

18 novembre 2008

© 2008 IBM CorporationRoutes de l’innovation 2008

Thinking Beyond TodaySabrina Danino-Perinotti , Storage Brand Manager, France & NWA

© 2008 IBM CorporationRoutes de l’innovation 2008

IBM Systems Storage

• 50+ years in storage business• IBM System Storage – > $5 billion business • ~5,000 people, 170 countries, 1,000+ BPs• 15 development labs worldwide• $500 million + in R&D annually• Broad industry partnerships• Storage innovation leadership

– 100s of patents in 2006

• Full portfolio of systems and solutions offerings– Information lifecycle management, business continuity,

infrastructure simplification– Disk, tape, SAN/NAS, software, services, financing

© 2008 IBM CorporationRoutes de l’innovation 2008

Solutions de BackupVirtual Tape Server

LTO autoloaderLTO Library

SSSSSSSS

EEEEEEEE

RRRRRRRR

VVVVVVVV

IIIIIIII

CCCCCCCC

EEEEEEEE

SSSSSSSS

LogicielsLogicielsLogicielsLogicielsLogicielsLogicielsLogicielsLogicielsSAN Volume ControllerProductivity Center

DR550Up to 112 TB

DS4700Up to

34 To (FC)84 To (SATA)

DS6800Up to

38 To (FC)64 To (FATA)

DS8300TUp to

307 To (FC)512 To(FATA)

DS4800Up to

67To (FC)168 To (SATA)

DS8100TUp to

115 To (FC)192 To (FATA)

SAN

N3700Up to

16.8 To(FC or SATA)

Gateway N5200

Gateway N6000

Gateway N7600

Up to 252 To (FC)

420 To (SATA)

N7600

SAN-NAS-ISCSI

N5200Up to

50.4 To (FC)84 To (SATA)

Up to 302 To (FC)

504 To (SATA)

N7800

Gateway N7800

N6070Up to

840 To (SATA)

DS3200,DS3300 & DS3400Up to

14,4To (SAS)

BROCADE

SAN

switchs et directeursSAN Fibre Channel

CISCO

N6040Up to

420 To (SATA)N3300/N3600

Up to69 To

(SAS,FC or SATA)

Up to 302 To (FC)

1008To (SATA)

N7700Up to

352 To (FC)1176 To (SATA)

N7900

DS5000Up to

77To (FC)256 To (SATA)

IBM Storage Offering

© 2008 IBM CorporationRoutes de l’innovation 2008

Let’s get a little perspectiveIn 2000

the world produced more transistors & memory chips than grains of rice

(& at a lower cost)

In 2004

the world produced more transistors & memory chips than the world-wide population of ants

By 2010

the world will produced more transistors & memory c hips than the total amount of rain drops that fall in the UK

Mr. and Mrs Customer, “do you have a plan to store all this data these chips are producing…?”

© 2008 IBM CorporationRoutes de l’innovation 2008

External storage capacity growth trend

External disk shipments & price (History & Forecast)

173 239 306 462784

1306

2409

3223

5026

7784

11977$126.00

$72.20

$43.90

$31.20

$19.55$13.34

$9.10$6.13 $4.14 $2.80 $1.890

2000

4000

6000

8000

10000

12000

14000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100

20

40

60

80

100

120

140

PB

$/GB

Exabyes shipped & WW disk revenue

0

5

10

15

20

25

30

35

2005 2006 2007 2008 2009 2010

WW

Rev

enue

$B

0

2

4

6

8

10

12

14

EB

shi

pped

Source: IDC, 2007

© 2008 IBM CorporationRoutes de l’innovation 2008

Storage Workloads –Classic and New Use cases

Transaction Processing

Business Intelligence

File Serving

Backup & Data Protection

Disaster recovery

HPC

Data WarehousingStorage Security

Automated Management

Video Serving

Medical Imaging

Searchable Archives

Web 2.0Grid File Serving

Digital Video Surveillance

© 2008 IBM CorporationRoutes de l’innovation 2008

External Disk Industry by Segment

9441

158212651366

2325

8865

1741

1820

1530

2799

8398

1917

2359

1741

3114

7535

2110

3147

1941

3394

6854

2323

3656

2161

3674

5818

2558

4388

2401

3831

4589

2816

5265

2664

3990

$0

$5,000

$10,000

$15,000

$20,000

$25,000

$M

2006 2007 2008 2009 2010 2011 2012

Year

External Disk Opportunity by Segment($>50K)

Traditional Apps - Addressable (>$50K) NAS Addressable Market (>$50K)

Archive - Addressable (>$50K) Web 2.0 - Addressable (>$50K)

Embedded Apps-Addressable (>$50K)

CAGR2007-2012

•Embedded 10.0%

•Web 2.0 11.7%

•Archive 20.0%

•NAS 10.1%

•Traditional -12.3%

2.4%$15,3

40$15,16

4$14,99

5$14,73

4$14,4

16$13,95

7$13,654External Disk $50K + (GMV2H07)

CAGR 2006-

102012201120102009200820072006External Disk $50K+ Opp., MF

and Open

© 2008 IBM CorporationRoutes de l’innovation 2008

The Storage Practices

Performance

Provisioning

Access Control

Encryption at Rest

Authentication

Migration

Backup

Archive

Resilience

Provenance

Immutability

Retention

DeletionIndexing

Search

Replication Ingestion

© 2008 IBM CorporationRoutes de l’innovation 2008

IBM Information InfrastructureAn Innovation in Storage Selling…..

© 2008 IBM CorporationRoutes de l’innovation 2008

What Are We Launching?

� A unified approach to address information-centric c lient challenges

� A new entry point in the New Enterprise Data Center initiative

� An ecosystem to support clients’ information infrast ructure requirements

Sept 8th news: IBM announces over 40 new and enhanc ed products and services to support client’s information infrastru ctures.

The world’s largest storage-related product announcement.ibm.com/systems/informationinfrastructure

© 2008 IBM CorporationRoutes de l’innovation 2008

Breadth of Capability From a Single, Proven Vendor

� Storage and Security management software

� Disk and Tape systems

� SAN Directors and Switches

� Integrated business solutions

� Expert storage consulting

� Deep and proven industry experience

� Flexible financing

ManageVisibility, Control, Automation

VirtualizeAvailability, Simplification

ProtectSecurity, Compliance, Recoverability

Best Practices and Services

ArchiveActive, Inactive (long term)

IBM Information Infrastructure

Inte

grat

ed

© 2008 IBM CorporationRoutes de l’innovation 2008

Common Client RequirementsFor Managing Information Risks

� Data discovery, classification � Tunable service levels� Information lifecycle management

Information Retention

Information Availability

Reduce reputation risks and audit deficiencies

Support your information retention policies

Deliver continuous and reliable access to information

Information Compliance

� Optimized, efficient tiered storage� Data deduplication, compression� Integrated archiving solutions

� Heterogeneous storage virtualization� Unified management console� Future-proof data migration services

� Data and media encryption � Secure Access control� Continuous data protection

Protect and enable secure sharing of information

Information Security

© 2008 IBM CorporationRoutes de l’innovation 2008

Example: the Preservation Archive Challenge

• These documents were created by pre-digital societies. The information content is still accessible

Dead Sea Scroll, ~70AD.Media: Copper.

Language: Hebrew.

• This information was created a few years ago– Will the media last for 20 years? – Will it be possible to access, interpret and

present the data in 20 years? 50? 100?

Mayan Glyph, Palenque ~630AD.Coronation of King Pacal

26 March, 603

© 2008 IBM CorporationRoutes de l’innovation 2008

Is Long Term Digital Preservation of Data Needed?

X-rays are often stored for periods of75 years

OSHA requires employers to keep records of both medical and other employees who are exposed to toxic substances and harmful agents. Employers must maintain these records for 30 years

The retention requirement for the [medical] records of minors is 20 to 43 years of age

Medical records should be preserved for the life of the individual and beyond

Healthcare

Pharma needs off-line electronic data storage for 50 to 100 years or longer

Pharma

Rule 17a-4 requires broker-dealers to retain account record information for six years. The six-year period begins either at the time the account is closed or when the information is replaced or updated

Finance Life insurance policies have to be kept for life of policy plus 6-10 years

Aerospace

Aircraft designs records have to be retained for the lifetime of aircraft (60+ years)

Petroleum

Oil-field data is used over life of field (50+ years)

Scientific and CulturalSatellite data is kept for ever

We would like to keep Libraries and Art data for ever

GovernmentLand registry records, social security records, etc. Life of individual to forever

© 2008 IBM CorporationRoutes de l’innovation 2008

The Two Faces of the Digital Archive Challenge

Bit Preservation

Logical Preservation

How do you ensure that you

can retrieve a bit perfect copy

of digital data after years or

decades?

How do you ensure that once you’ve retrieved the bit perfect copy, that you can productively use the data?

© 2008 IBM CorporationRoutes de l’innovation 2008

Archiving IBM Information Infrastructure solutionRetention, Availability, Compliance and Security

� ILM Enterprise Archive Services–End-to-end solution capability supports all types of data (e-mail, database, unstructured)–Helps manage risk and streamline compliance

� Tape–IBM System Storage TS3500 Tape Library, Release 8A : Store over 3PB of data on 10 square feet–IBM System Storage TS2900 Tape Autoloader Express : Store up to 14.4 PB in a 1U rack–IBM System Storage™ TS1130 Tape Drive with Encryption : Store the text of one million books on a single tape cartridge

� Tivoli–IBM Tivoli Storage Manager Fastback : Restore access to any amount of data within seconds; Reduce the amount of data at risk to near zero–Tivoli Security Log Management Appliance : Automates security operations, risk management & compliance

Up to 24% reduction in operating and investment

costs, based on recent engagements*

* Benefits vary based on differences in cost structures, growth rates,

estimated performances improvements

© 2008 IBM CorporationRoutes de l’innovation 2008

Management of Information Infrastructure

• End-end management of Information Infrastructure is key to business value

• Many categories involved:– Performance– Availability– Security– Workflow– Data replication– Asset Management– Power– …

Device Access, Pathing

Backup/HSM

File SystemsContent Management

Storage Virtualization

Storage Devices

DBMS

Applications

Storage Virtualization

Storage M

anagement

Security M

anagement

Archive Replicate

System

s Managem

ent

© 2008 IBM CorporationRoutes de l’innovation 2008

But what if your infrastructure looks like this?

© 2008 IBM CorporationRoutes de l’innovation 2008

Service Orientation, CloudServices, Integration, …

Top IT Requirements (all are vital)

• Agility – rapid deployment, self-service, …

• Resiliency – availability, disaster recovery, …

• Security – trusted computing, surveillance, …

• Greenness – energy efficiency, low impact, …

• Low Cost – TCO (HW, SW, labor, facilities, …)

Abstractionand Pooling

Multi-System Virtualization

Virtual Servers, Storage, Networks

Storage

Servers

Networks

V

V

V

Scale-OutSprawl

Windows Servers

Linux Servers

Unix Servers

ManagementServers

Switches

Storage

Firewalls,Routers

PhysicalConsolidation

WindowsServer

Linux Server

Mainframe orUnix Server

Networks

Storage

V

VV

V

V

IT Simplification

Ensemble

Ensemble

Ensemble

New Enterprise Data Center

Key Technologies (unordered)

• Service oriented architecture• End-to-end service mgmt• Comprehensive virtualization• Ensembles & scalable servers• Converged networks• Cloud computing services

• Software as a service• Information as a service• IT appliances• Real-time data streams• Mobile client services• Virtual worlds

© 2008 IBM CorporationRoutes de l’innovation 2008

MERCI