People. Performance. Profi t.

Proven.

MILLIONS OF PEOPLE EVERY WEEK, IN MORE THAN 13,000 CLUBS IN OVER 75 COUNTRIES, WILL PUT ASIDE WHATEVER ELSE IS HAPPENING IN THEIR LIVES AND LOSE THEMSELVES FORAN HOUR IN THE PURE EXHILARATION OFA LES MILLS™ GROUP FITNESS CLASS.THEY’LL SHOUT AND THEY’LL SWEAT,AND THEY’LL LEAVE FEELING INCREDIBLE.

AND TOMORROW THEY’LLBRING THEIR FRIENDS.

LES MILLS YOUR MEMBERS WILL LOVEOUR GROUP FITNESS CLASSES.

THE LES MILLS™ GROUP FITNESS SYSTEM IS A PROVEN WAY TO GIVE YOUR MEMBERS WORLD-CLASS FITNESS CLASSES THAT DELIVER THE EXCITEMENT, MOTIVATION AND

RESULTS THEY’RE LOOKING FOR, PLUSOUR HIGHLY EFFECTIVE GROUP FITNESS SYSTEM DELIVERS IMPRESSIVE RESULTS FOR YOUR BUSINESS TOO.

GIVE YOUR MEMBERSWHAT THEY WANTAND BUSINESS SUCCESS WILL FOLLOW.

OVER 3/4 OF LES MILLS™ GROUP FITNESS PARTICIPANTS ARE LIKELY TO

RECOMMEND OUR CLASSES.

DID YOU KNOW?

Source: Nielsen 2010

WE UNDERSTAND YOUR

CHALLENGESCOMPETITION FOR NEW MEMBERS.

FALLING RETENTION RATES.

FINDING AND KEEPING GREAT STAFF.

LACK OF RESOURCES TO HELP YOU GROW YOUR BUSINESS.

ENSURING GROUP FITNESS IS CONSISTENT, DYNAMIC, ENGAGING AND RESPONSIBLE.

CREATING EXCITEMENT IN YOUR CLUB.

WE HAVE THE

SOLUTIONSCOMPETITION FOR NEW MEMBERS.World-leading Group Fitness programs that are a powerful magnet for attracting

new members – and put your club well ahead of the competition.

FALLING RETENTION RATES.Group Fitness classes that inspire member loyalty and a sense of belonging.

FINDING AND KEEPING GREAT STAFF.A world-renowned system that gives you the ability to source and recruit

the best instructors.

LACK OF RESOURCES TO HELP YOU GROW YOUR BUSINESS.Targeted workshops, best practice recommendations and practical tools to

optimize your Group Fitness performance.

ENSURING GROUP FITNESS IS CONSISTENT, DYNAMIC, ENGAGING AND RESPONSIBLE.Training, ongoing education and support that will transform your existing

instructors into true Group Fitness rock stars.

CREATING EXCITEMENT IN YOUR CLUB.Access to a vast online library of award-winning off-the-shelf marketing

materials as well as step-by-step guides to running campaigns and launch

events that draw in new members and inspire your existing ones.

81% OF THOSE WHO TAKE PART IN LES MILLS™ GROUP FITNESS CLASSES

DO SO ON A REGULAR BASIS.

DID YOU KNOW?

Source: Nielsen 2010

PROGRAM SOLUTIONS: » Ten dynamic Group Fitness programs offering something for everyone.

» Pre-choreographed routines to ensure consistency and quality –

every time.

» Chart-topping music and high-energy choreography, updated every

three months to keep your classes fresh.

» Dynamic, engaging and technically sound instructors.

» Scientifically-based workouts that are safe, effective and fun.

» Tested and refined with 75,000 instructors and millions of participants

in over 13,000 clubs worldwide.

» Training that will inspire, upskill and retain instructors.

CLUB PERFORMANCE SOLUTIONS:

» All the knowledge you need to manage your Group Fitness

programs and instructors.

» Best-practice recommendations and targeted workshops.

» Cut-through ways to market and promote your club – including

‘bring-a-friend’ promotional material.

» Resources to support the launch of each Quarterly Release.

» Custom-built software that makes measuring and managing your

Group Fitness performance easy.

» Simple tools to create effective timetables/schedules.

FOR YOUR SUCCESSWITH THE LES MILLS™ GROUP FITNESS SYSTEM IT’S EASY TO OPTIMIZE YOUR GROUP FITNESS – BOTH IN THE WORKOUT ROOM AND ON YOUR BALANCE SHEET.

OUR PROGRAMS WILL KEEP YOUR CLASSES PACKED AND YOUR MEMBERS ON THEIR TOES. AND OUR WORLD-CLASS CLUB PERFORMANCE SOLUTIONS WILL HELP KEEP YOUR BUSINESS IN PEAK FORM.

THE PROVEN FORMULA

THE LES MILLS™ GROUP FITNESS SYSTEM

CLUB OWNERS RATE THE LES MILLS™ PROGRAMS

Source: TNS December 2009

DID YOU KNOW?

8.2/10* (*10 = EXCELLENT)

WORLD-CLASS PROGRAMS

BODYPUMP™ BODYPUMP™ is the original barbell class that appeals to individuals of all ages and fitness levels, and is ideal for anyone looking to get the best-possible results in the shortest time. It is favored by those who are bored by an individual weights program and by Group Fitness fans who recognize the need to add some weight training to their routine.

NEED THE BARBELLS FOR USE WITH BODYPUMP™? THESE CAN BE EASILY AND COST-EFFECTIVELY PROVIDED BY LES MILLS.

lesmills.com/equipment

BODYCOMBAT ™ BODYCOMBAT™ is the unique, Martial Arts-based workout that’s designed for individuals looking to boost cardio fitness and benefit from total body conditioning. Addictive and fun, this workout is particularly appealing to youthful, sociable individuals – who are likely to attend classes with friends.

BODYBALANCE™/BODYFLOW® BODYBALANCE™/BODYFLOW® combines Yoga, Tai Chi and Pilates and is designed for those looking to improve general fitness, relax and reduce stress, increase mental clarity and get a sense of well-being. It requires low-level coordination and is particularly popular with the more mature market.

RPM™ RPM™ is the indoor cycling program that provides a simple, quick way of burning hundreds of calories, and is favored by young, busy individuals looking for a fast, high-energy, challenging and effective workout. Given the low-level coordination required, it is also popular with the more mature market, people coming back from injuries and those whoare overweight.

BODY BIKE IS THE OFFICIAL BIKE OF LES MILLS RPM™.

TO LEARN MORE ABOUT THEIR WORLD-CLASS STATIONARY BIKES, CHECK OUT WWW.BODYBIKE.DK

BODYATTACK™ BODYATTACK™ is a sports-inspired cardio workout that builds strength and stamina. This dynamic, high-intensity program is designed to cater to a wide range of fitness levels and ages. The possibility of using low-impact and low-intensity options throughout the class allows new participants to enjoy the class alongside super-fit regulars!

10

TO SEE OUR CLASSES IN ACTION, VISIT OUR WEBSITE AT LESMILLS.COM/CLASSES

WITH SOMETHING FOR EVERYONE

BODYSTEP™ BODYSTEP™ is the energizing step-based cardio workout that uses a height-adjustable step and simple movements on, over and around the step. Featuring cardio blocks that push fat burning into high gear followed by muscle-conditioning tracks that shape and tone the body, BODYSTEP™ is ideal for anyone looking for an enjoyable way to increase fitness.

BODYVIVE™ BODYVIVE™ is a low-impact workout that is especially suited to people new to Group Fitness, those returning to exercise or rehabilitating after an injury, pre and postnatal mothers, and active adults who want the benefits of improved cardio fitness, strength and flexibility.

THE SPECIALLY DESIGNED VIVE™ TUBES AND VIVE™ BALLS CAN BE COST-EFFECTIVELY PROVIDEDBY LES MILLS.

lesmills.com/equipment

BODYJAM™ BODYJAM™ fuses together the latest dance moves and the hottest new sounds and is designed for the young and young at heart – it’s perfect for confident, sociable individuals who like to listen to the latest music and try out all the latest trends.

SH’BAM™SH’BAM™ is the dance-inspired workout that features chart-topping hits and hot yet simple dance moves. Developed specifically with fun-loving girls in mind, this energetic but easy-to-follow full-body cardio workout is stack-loads of fun – and a class that members will love to bring their friends to.

CX30™CX30™ is a 30-minute personal training inspired strength workout. A structured, scientific training approach that caters to all levels of ability and demands. CX30™ will train the muscles of the trunk that stabilize the spine and transmit load between the upper and lower limbs. CX30™ will provide participants with the confidence that they are training effectively and safely, with an intensity that will shape and tone their waistline.

THE SPECIALLY DESIGNED BANDS CAN BE EASILY AND COST-EFFECTIVELY PROVIDED BY LES MILLS.

lesmills.com/equipment

INSPIRING INSTRUCTORSWHO’LL KEEP YOUR CLASSES PACKED

FINDING INSTRUCTORS75,000. That’s the number of individuals who have been comprehensively trained to teach LES MILLS™ programs. This means that there’s a huge network of talented and inspired instructors. What’s more, we make online recruitment tools available and give you the opportunity to attend recruitment seminars – so you can reach them most effectively.

TRAINING INSTRUCTORSGot passionate and committed Group Fitness instructors who would love to become LES MILLS™ certified? LES MILLS’ world-class training system makes it easy. With our two or three-day training module and assessment process, instructors master the 5 Key Elements of safe, successful, stimulating Group Fitness instruction – Choreography, Technique, Coaching, Connection, creating Fitness Magic. Also, Quarterly Workshops ensure that LES MILLS™ instructors are always up with the play on latest program releases and fitness education, and inspired to create fitness magic in your club.

RETAINING INSTRUCTORSOngoing training, regular communication, constant support and inspiring new releases every three months… these are just some of the reasons why LES MILLS™ instructors never want to leave! And it’s proven.On average, LES MILLS™ instructors stay in the business for morethan 10 years, eclipsing the industry average of just two years.

WORLD-CLASS INSTRUCTORS WILL BRING HUNDREDS OF MEMBERS TO YOUR CLUB, GENERATING EXCITEMENT, A SENSE OF BELONGING AND IMMENSE CLUB LOYALTY.

THE LES MILLS™ GROUP FITNESS SYSTEM PROVIDES YOU WITH ALL YOU NEED TO RECRUIT, TRAIN AND RETAIN THE VERY BEST INSTRUCTORS.

JOIN THE WORLD’S MOST POWERFUL TEAM CHANGING MILLIONS OF LIVES.

www.lesmills.com/becomeaninstructor

HERNAN, BACKGROUND FOOTBALLBODYCOMBAT™ INSTRUCTOR SINCE 2003

CARRIE, BACKGROUND SOFTBALLBODYSTEP™ INSTRUCTOR SINCE 2005

SAINT, BACKGROUND DANCESH’BAM™ INSTRUCTOR SINCE 2010

COREY, BACKGROUND YOGABODYFLOW® INSTRUCTOR SINCE 1999

EMMA, BACKGROUND TRACK AND FIELDBODYPUMP™ INSTRUCTOR SINCE 1995

CARLA, BACKGROUND SWIMMINGBODYVIVE™ INSTRUCTOR SINCE 2006

GRANT, BACKGROUND MOUNTAIN BIKINGRPM™ INSTRUCTOR SINCE 2001

BRANDON, BACKGROUND HIP HOP DANCINGBODYJAM™ INSTRUCTOR SINCE 2007BBRBBRBBO

GEORGINA, BACKGROUND TRIATHLONBODYATTACK™ INSTRUCTOR SINCE 2002

OPTIMIZING YOUR CLUB’SGROUP FITNESSPERFORMANCE LES MILLS’ CLUB PERFORMANCE SOLUTIONS MAKE IT EASY TO MAXIMIZE PROFITABILITY THROUGH GROUP FITNESS. TIMETABLE SOLUTIONSRight class, right time. With years of experience partnering with thousands of clubs worldwide, Les Mills provides you with valuable insights that will maximize attendance by having the right classes in the right time-slots.

RECRUITMENT SOLUTIONSGet the best. Sourcing and recruiting great instructors can be a challenge. We provide the strategies, tools and guides to help you attract, select and hire the kind of people you want working for your business.

STUDIO SOLUTIONSTransform your space. A powerful in-club experience brings people in and most importantly brings them back for more. We can help you design the optimum Group Fitness space for your club, that will suit your programs and your budget.

MARKETING SOLUTIONSBanners, posters, emails, brochures, free class passes, launch kits, wall graphics, DVD’s and much more... all for free... all online.

PLANNING AND BUDGET SOLUTIONSPlan to succeed. We’ll help you create a three to five-year, step-by-step Group Fitness plan that allows you to achieve your short- and long-term goals.

MANAGEMENT SOLUTIONSBehind every great leader… there’s an even greater team. We can arm you with the skills to become a truly powerful club leader, inspiring, motivating and mobilizing your team to achieve all that they want… and more.

THERE ARE A NUMBER OF WAYS THAT LES MILLS SUPPORTS YOUTO OPTIMIZE YOUR GROUP FITNESS PERFORMANCE…

» Ongoing support from a regionalClub Coach

» Webinars and seminars

» Group Fitness Management events

» Online tools

MEASURE IT, MANAGE IT.

This web-based software lets you set weekly attendance targets, track performance against targets and identify what’s working and where there’s room for improvement. What’s more, with the new AUTOCOUNT

camera hardware, capturing class attendance numbers is effortless. lesmills.com/clubcount

LES MILLS’ EASY-TO-USE CLUBCOUNT™ SOFTWARE MAKES IT SIMPLE TO KEEP TRACK OF EVERYTHING.

USE OUR BRANDTO BUILDYOUR BRANDTHE LES MILLS™ GROUP FITNESS SYSTEM GIVES YOU ACCESS TO AN EXTENSIVE COLLECTION OF VALUABLE RESOURCES. YOU CAN DOWNLOAD THEM FOR FREE FROM OUR WEBSITE.

» Everything you need to stage Quarterly Release launch events

» Bring-a-friend promotional material

» Posters and banners

» Class passes

» Bumper stickers

» Program brochures

» Email templates

» Instructor recruitment advertising

» Club décor imagery

» Online imagery

» PR collateral

» And so much more...

AT LESMILLS.COM YOU’LL BE ABLE TO USE AWARD-WINNING,OFF-THE-SHELF MARKETING MATERIALS INCLUDING:

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WHETHER IT’S CREATING AN EXCITING LAUNCH EVENT OR RUNNING AN IN-CLUB CAMPAIGN, YOU’LL HAVE ALL YOU NEED TO DRAW IN NEW MEMBERS AS WELL AS INSPIRE YOUR EXISTING ONES.

YOU’LL HAVE ACCESSTO ALL OF THISPLUS MUCH MORE

IT’S ALL ONLINELESMILLS.COMBrand Posters

Program Posters Instructor Recruitment Tools

Program Banners Program Class Passes

FRONT BACK

Various Bumper Stickers

Quarterly Posters- updated every three months

Various Interior Wall Graphics

Program Launch BrochuresProgram Getting StartedDL Brochures

DURATION EXERCISE TYPE INTENSITY EQUIPMENT RESULTSMUSICBURN RATE

IMPROVES HEART AND

LUNG FITNESS, INCREASES

STRENGTH AND ENDURANCE.

LATEST FUN AND

HARD HITTING TUNES

INDOOR STATIONARY

BIKE

MODERATE TO HIGH

INTENSITY

INDOORCYCLING CARDIO

UP TO

620CALORIES

45MINUTES

RPM HIGH INTENSITY INTERVAL TRAINING SET TO TUNES THAT WILL GET YOUR PULSE RACING. GET RESULTS FASTER. RIDE HARD.

12 EASY STEPS...GETTING STARTED

WEEK 12Complete service agreement, connect with your LES MILLS™ Club Coach and start discussing the timeline and tools to successfully launching the LES MILLS™ program.

WEEK 11LES MILLS™ program implementation module (face-to-face or webinar-based management training) focusing on key considerations for a great launch and setting an action plan for recruiting the instructors who will launch the program in your club.

WEEK 10Club Coaching call to establish your specific program launch plan and a customized recruitment plan.

WEEK 9Focus on instructor recruitment (if required).

WEEK 8We support you to host a ‘recruitment night/seminar’ for instructors – with tools to pick the best candidates.

Your Club Coach will help you set up CLUBCOUNT™ so you have the tools to measure your success.

WEEK 7Prepare for the Instructor Training Module.

WE PROVIDE YOU WITH THE ROAD MAP AND PARTNER WITH YOU TO MAKE THINGS HAPPEN EVERY STEP OF THE WAY.

WEEK 6Instructor Training Module.

Club Coaching call to organize instructors, the launch plan and week-by-week promotion and marketing plan.

WEEK 5Watch ‘Organizing a WOW event’ webinar to gain valuable information about staging a successful launch event.

WEEK 4Begin the external marketing campaign. If selling memberships is one of your launch goals, watch the ‘Selling with Events’ webinar to learn more about creating new membership sales.

WEEK 3Unleash your internal marketing campaign – using class passes, posters and banners provided in your launch kit.

WEEK 2Host dress-rehearsal/preview classes and have final check-in call with your Club Coach.

WEEK 1LAUNCHHOST AN AMAZING EVENT!

GOSSIP IS GREAT! WELL, WE THINK SO...

“ Thanks to LES MILLS™ classes we

showed a 70% increase in attendance

over the last year. It’s just snowballed

– and now we’re going to have to go to

call reservations for almost all of our

classes! The group fi tness management

support is extremely effective and the

marketing materials are phenomenal –

they’re much cheaper to order than they

are to have it done yourself. ”

MARSHA COWLING, GROUP FITNESS DIRECTOR, DESOTO ATHLETIC CLUB, TENNESSEE, USA

AND SO YOU DON’T THINK WE’RE BLOWING OUR OWN TRUMPET, WE ASKED A FEW OF THE CLUBS IN OUR GLOBAL NETWORK WHAT THEY THOUGHT ABOUT OUR PROGRAMS AND WORKSHOPS. HERE’S WHAT THEY HAD TO SAY.

“I would highly recommend Les Mills to other clubs.

It makes your management job easier and

your profi t line higher. What’s more, the members

win – LES MILLS™ classes are high-quality workouts

that really get people in shape.”

DAVID PATCHELL-EVANS, PRESIDENT AND CEO, GOODLIFE FITNESS CLUBS, CANADA

“Since we launched BODYPUMP (in 2009) our Group Fitness

attendances are up 38% from the previous year! Our noon

classes originally attracted between 4-5 participants and now

they attract 20-25 loyal members! Our evening classes are

packed and we’re fi nally attracting men”

BARB LAROCCO, GROUP FITNESS MANAGER, ELMHURST PARK DISTRICT, ELMHURST, ILLINOIS, USA

“LES MILLS™ programs are well known in the

market and loved all around the world.

Les Mills has helped make it really easy

to get people through the door.”

TIM JENNER, GROUP FITNESS DIRECTOR, ENJOY FITNESS CLUB, ADELAIDE, AUSTRALIA

“There’s a real sense of camaraderie that fuels my passion

and dedication as part of the Les Mills team.

I am proud to be part of this fi tness revolution.”

ERIN CHAMBERS, LES MILLS™ INSTRUCTOR, WOODCREEK ATHLETIC, TYLER, TEXAS, USA

THE PEOPLEBEHIND THE PASSIONBehind the amazing culture of Les Mills are our people. We call ourselves a tribe, and it means we’re always working towards the same goal of creating a fitter world. We’re brave, motivated and always seeking new opportunities. And along the way, we ensure everything we do is world-class.

The enthusiasm we have for life-changing fitness dates back to the 1960s when four-time Olympic athlete Les Mills and wife Colleen opened their first gym in Auckland, New Zealand. Their passionate belief in the benefits of exercise was shared by their son Phillip, who was also a top athlete.

After attending a scholarship at UCLA, Phillip returned home with a whole new perspective on the fitness industry. He instinctively recognized that the combination of motivating music, inspiring choreography and energizing instructors that he’d witnessed could bring an exciting new dimension to the exercise experience and he began developing variations on that theme.

His first creation was an early version of the weights-to-music program that would become BODYPUMP™, and The Original Barbell Class™ caught on so quickly, Phillip dispatched five of his most motivating instructors to take it further afield. Their infectious enthusiasm combined with the program’s spectacular results soon opened doors around the planet.

Today Les Mills is the global leader in Group Fitness. Members of the Les Mills tribe can be found in almost every corner of the world – sharingtheir enthusiasm and passion to create life-changing fitness experiencesand a fitter planet.

PHILLIP MILLS, CEO, LES MILLS INTERNATIONAL

COLLEEN AND LES MILLS, 1968 LES AND PHILLIP MILLS

THE STORY OF LES MILLS IS ONE OF INSPIRATION, CREATIVITY, ENERGY AND PASSION.

OR CONTACT YOUR NEAREST LES MILLS™ REPRESENTATIVE

LESMILLS.COM/PRO to locate your nearest LES MILLS™ representative

Refer to DVD for more information on Les Mills

TAKE YOUR BUSINESSTO THE NEXT LEVEL

TO FIND OUT MORE ABOUT TRANSFORMING YOUR BUSINESSWITH LES MILLS™ GROUP FITNESS, VISIT LESMILLS.COM/PRO