lenta.ru / media kit
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All you need to know about Lenta.ruTRANSCRIPT
General Russia World Former USSR Economics Science & Technology Sport Culture Internet & Media Weird
150 news items per day
55 000 news items per year
82 000 000 readers per
year
1,5 billion pages read per
year
World’s Best Designed Website According to The American Society for News Design
Best Online Media According to The Union of Russian Journalists
Informational Site of The Year According to The International Union of Online Activists
2013
2013
1999 2007 2008 2012
Our main product is news. 24 hours a day and 7 days a week we report on what’s going on in Russia and the world
We are one of the oldest and the most respected online media in Russia, founded in 1999
We have a stable position in the Top-3 of Russian online media
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OVERVIEW
Lenta.ru is the only Russian title within Top-5 Europe’s Most Visited Websites
OVERVIEW
Top-20 of Europe’s Most Visited WebsitesCategory: News and Information
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OVERVIEW
Lenta.ru is the most quoted Russian Online News Publication
Lenta.ru
Gazeta.ru
Lifenews.ru
Vesti.ru
Newsru.com
Fontanka.ru
Izvestia.ru
Rg.ru
Kommersant.ru
Vedomosti.ru
3156,41
2161,39
1598,36
1261,02
566,25
531,79
397,33
376,41
248,9
213,39
Quote Index
Newspapers Magazines TV Radio InternetMass Media Rates
0 500 1000 1500 2000 2500 3000 3500
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Average Visit Duration
00:05:29
VISITS & COVERAGE
Source: TNS Web Index, Russia, August 2014
Unique Visitors20,5million monthly
6,5million weekly
3,21
Pages / Visit
Pageviews 50million weekly
9million daily
238million monthly
>> >
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2million daily
AUDIENCE STRUCTURE. REACH %
Manager
Specialist
Clerk
Laborer
Student
Housekeeper
18%
32%
14%
10%
16%
OCCUPATION
5%
M. 12-17
M. 18-24
M. 25-34
M. 35-44
M. 45-54
W. 12-17
4%
12%
18%
12%
10%
5%
GENDER / AGE
W. 18-24
W. 25-34
W. 35-44
W. 45-54
6%
10%
9%
8%
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Men
Women 40%
60%
GENDER
B
BC
C+
5%
50%
41%
INCOME
High School
Higher
32%
67%
EDUCATION
Reach % – share of total unique visitors
Affinity Internet Index – shows the affinity / difference between the selected group of the site visitors and
whole internet audience (more / less,100 = 0)
Source: TNS Web Index, Russia, August 2014
AUDIENCE STRUCTURE. AFFINITY INERNET
Manager
Specialist
Clerk
Laborer
Student
Housekeeper
181
213
94
46
105
OCCUPATION
93
M. 12-17
M. 18-24
M. 25-34
M. 35-44
M. 45-54
W. 12-17
90
147
139
136
84
39
GENDER / AGE
W. 18-24
W. 25-34
W. 35-44
W. 45-54
64
81
70
53
Men
Women 69
133
GENDER
Moscow
Saint Petersburg
Ekaterinburg
Novosibirsk
Other
233
211
184
164
81
HOME CITY
High School
Higher
48
172
EDUCATION
B
BC
C+
22
96
162
INCOME
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Source: TNS Web Index, Russia, August 2014
In the first screen there are the Top 7news of the hour and the block for the most significant news for the last
24 hours
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In the second screen news are presented along with other formats: features, reports, photo and video galleries as well as special projects
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Subject specific news blocks are located in the third screen
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Lenta.ru is divided into 9 sectionsSubject specific tags are provided within each section
39%
20%
11%
5%
6%
6%
4%
4%2% 3%
Reader’s Preferences / General
GeneralRussiaWorldFormer USSREconomicsScience & TechnologySportCultureInternet & MediaWeird
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InvestigationsInterviews
Reports
Infographics and MultimediaVideo and Photo GalleriesHyper Features
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BY LENTA.RU
• Saturation coverage:Whole motor world from Brazil to Japan
• Unbounded topics:from social to motor exotic
• Fair rating and test drives for all newest cars
• Car comparison
• Photo and video shootsInhouse production
• Prompt and fully information
• Online motor show premiers
Motor by Lenta.ru Online magazine about vehicles, roads and motorsport.Since June 2011
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House by Lenta.ru and Rambler. Latest news to real estate market events. Since 1999
240Х
400
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Lenta.ru social networks accounts have more than 1 300 000 followers
Every week links posted at social networks bring about 1 million readers to our website.
Every 7th visitor is coming to Lenta.ru from social networks.
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6,4million
2,2million
643th.
pda.lenta.ru m.lenta.ru
Source: Google Analytics, July 2013
Views Visits Unique Views Visits Unique
Lenta.ru’s mobile version is optimized for fastest loading time possible even for EDGE connection type. Every 4th visitor is coming to Lenta.ru from mobile device.
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25,3млн
10млн
2,9млн
Main Page Main / Sections
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News / Article
Thir
d S
creen
Firs
t Scr
een
Seco
nd S
creen
Auto.lenta.ru
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EXCLUSIVE ADVERTISING. MEGABOARD BANNER
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EXCLUSIVE ADVERTISING. PAGE BRANDINGGeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects
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Banner opens on click with transparent background
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http://age.lenta.ru/maks_2013/
MAKS AVIATION SHOW / 2013GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects
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http://lenta.ru/features/googleglass/
HYPER FEATURE / GOOGLE GLASS / 2014GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects
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http://lenta.ru/rubrics/alive
ALIVEGeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects
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http://euro2012.lenta.ru/
FOOTBALL EURO 2012GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects
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http://parasochi.lenta.ru/
SOCHI 2014 PARALYMPICS GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects
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http://beeline.lenta.ru/
BEE IN / SMART TIMELINE / BEELINE 2013
http://age.lenta.ru/fomenko
MASTERSKAYA FOMENKO THEATER ON-AIR / ВТБ / 2011GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects
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http://age.lenta.ru/stars
MARIINKA THEATER FESTIVAL / ВТБ / 2013GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects
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http://vgames.lenta.ru/
BIG BANG / ALL COMPUTER GAMES FOR SONY / 2011GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects
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http://120.motor.ru/#/nulevie/
120 YEARS OF CARS / VOLVO / 2011GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects
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BANNER300 х 300
FOOTER FOR NEWS / 620 х 90
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SPECIAL PROJECT WIDGET
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940 х 120
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IMHO VI Exclusive Advertising Seller
«Grand Setun Plaza» Business Center121596, 2 Gorbunova Street
Moscow, Russia+7 495 234 4427
Anna ZhizhinaLenta.ru Advertising Director
+7 903 284 [email protected]
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