lenovo touch turntable digital campaign
DESCRIPTION
Lenovo PC proof that its technology can transform your feeling into a musical experienceTRANSCRIPT
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DIGITAL ACTIVITY PROPOSAL
LENOVO TOUCH CAMPAIGN
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2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. 2
Market situation
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approach: promoting lenovo product lines by demonstrating its touch features. message: touch is more playful than clicking
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Insight: people tends to like something new about something they think they already know They know about touch. But they don’t know what it can do until they touch it.
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Idea: THE TOUCH TURNTABLE www.touch-turntable.com A turntable with Lenovo PC technology that can absorb our joyful feeling into a sensational (touchable) musical experience.
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