The Next Media Flow

Len Lauer

Chief Operating Officer

695 Million+ 3G Subscribers Today

Source: Wireless Intelligence

Nearly 2 Billion More Than Any Other Computing or CE Device

Source: Wireless Intelligence, Instat, IDC, September 2007

Operators Worldwide Show Strong Data Growth

Source: Verizon, Vodafone Group, AT&T, Telstra

Qualcomm Business Model:Technology and Value Chain Enabler

The Vision

ANY CONTENT

NETWORK

DEVICE

Creating New Mobile, Computing and CE Device Categories

All trademarks are property of respective owners

Technology Enables New “Pocket” Devices

EV-DO/EV-DO Rev.A

HSDPA/HSUPA

GSM/GPRS/EDGE

STANDALONE GPS

World’s First Integrated Low Power Chipset with 3G and Enables GHz Performance

Beyond Traditional Wireless Handsets…Expanding into Computing and Consumer Market Segments

QSD8250

QSD8650

Industry’s First IMOD DisplaySuperb Viewing Even in Direct Sunlight

Why mirasol?Battery Technology is Falling Behind

Mirasol™ Display Roadmap– Market Segmentation

Size

Reso

lutio

n

1” 1.5” 2.0” 2.5” 3.0”

QQVGA

QCIF

QVGA

QWVGA

VGA

Indicator DisplayIndicator Display

Information DisplayInformation Display

Multimedia DisplayMultimedia Display PDA &

Smart Phone

BT

Handset Sub-display

Handset Main display

(Low-end Target)

MP3

Handset Main display

(High-endTarget)

PMP

Power Saving Display Technology

Bringing Mobility, Ubiquity and New Services to the Web

Service Enablers

CONTENT• Media

• Internet

• Original

• Financial

• Social

DEVICES

MediaFLO: An Unmatched Mobile Entertainment Service

Plaza For Mobile Internet

Xiam

Vast World of Content & Services

Limitless Choice is a Problem

FIFA

NBA

Hockey

This Much Shelf Space

Firethorn’s Vision

Banking

Accounts

Transfers Bill Pay

Coupons / Offers

RemoteCommerce

RemoteCheckout

ContentDiscovery

Contactless

Loyalty /Rewards

Stores

P2P / IMT

TrustedServiceManager

Gift Cards

TicketingRedemption

Transit

Payments

In Store

Remote

Banking

Integration and User Experience

HARDWARE

SOFTWARE

CONTENT

SETTLEMENTSECURITY

Amazon Kindle – Wireless Reading Device

"This isn't a device, it's a service." - Jeff Bezos, Amazon

From Newsweek, 11/26/07 © 2007 Newsweek, Inc.  www.newsweek.com. All rights reserved. Used by permission and protected by the Copyright Laws of the United States. The printing, copying, redistribution, or retransmission of the Material without express written permission is prohibited.Note:  Products sold for use in U.S. are in compliance with recent ITC and Federal Court rulings.

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