leicestershire, a place with no boundaries prospect leicestershire briefing charnwoodtogether...

Leicestershire, a place with no boundaries

Prospect LeicestershireBriefing

charnwoodtogether September 30th , 2009

www.prospectleicestershire.co.uk 0116 222 3322 [email protected] 2


Contents

1. Why we are here

2. Strategy formulation

3. About Prospect Leicestershire

4. Our focus• Regeneration

• Supporting sustainable growth

• Business enterprise

5. Sub-regional communications

6. Cross-cutting shared services

7. Priorities and challenges


Why we are here

•Unique alliance between city and county with districts

•Multi Area Agreement•‘Joining Up’•New structure for

strategy and delivery•Unites regeneration,

inward investment and enterprise

Colton Square, New Business Quarter


Multi Area Agreement

‘In 2020 Leicester and Leicestershire aspire to have a prosperous, enterprising and

dynamic economy, characterised by innovative businesses and creative people,

attractive places and sustainable communities.’


Strategy formulation

Leadership Board serviced by strategy and policy groups – through Coordination Group

•Housing, infrastructure and planning

•Transport

•Business and Enterprise

•Employment and Skills

•Rural Partnership


Leadership Board

Co-ordination Group

Employment & Skills Board

Business & Enterprise Group

Transport Group Housing, Planning & Infrastructure Group

Leicestershire Rural Partnership

Support Unit

Economic DevelopmentCompany

Local Authorities Other Partner agencies

Projects

NGP Project BoardWNF Programme Board

ERDF Project BoardLRP Sub-Group

Strategic Appraisal

Technical appraisal and shortlisting

Recommend for approval


Strategy formulation

Leadership Board agrees strategy for sustainable economic development

Leadership Board directs investment from local, regional and national funds

Leadership Board commissions projects to be delivered by Prospect Leicestershire


About Prospect Leicestershire

Founding members City and County

Accountable to Leadership Board

Seven private, five public sector – HCA and Emda observers

£1.2m pa running costs - City, County, Districts, Emda, HCA

£15-40m pa capital from public sector sources

Company limited by guarantee


Prospect Leicestershire’s focus

Our delivery focus is:

Regeneration

Supporting sustainable economic growth

Business enterprise

www.prospectleicestershire.co.uk 0116 222 3322 [email protected] 11www.prospectleicestershire.co.uk 0116 222 3322 [email protected]

The ‘No Boundaries’ proposition

• Unique city/county partnership gives us a new edge in the inward investment market

• Joined up = easier to do business

• Political alliance = more confidence in stability

• ‘No Boundaries’ - external proposition but also internal challenge

• Used as rallying call to private sector

• Still room to do more…




RegenerationSupporting sustainable economic growth

Business enterprise


Regeneration

• City centre master plan refresh

- Retail circuit

- New Business Quarter & Science Park

- Abbey Meadows housing

- Waterside & St George’s North


Regeneration

• Leicester Business Gateway- Combines Station Improvement & NBQ

- Creates superb new gateway to city

- Transforms station entrance/ creates new piazza

- New booking hall, ticket office, passenger facilities

- Refurbished historic entrance, better taxi, cycle access

- Improved bus integration and information systems

- New hotel and residential tower

- 50,000sq m new offices – 4,000 jobs


Regeneration

• Leicester Cultural Quarter- Most challenging area/Needs ‘fine grain approach’

- Preparing development strategy

- Potential for creative industries ‘hub’ sparked by major public projects – Depot, Curve, Phoenix Square

- Encourage workspace supply for creative business

- Improve public realm and linkages to rest of city

- Improve signposting and develop quarter identity


Regeneration

• Leicester Waterside- 50 hectares to NW of city centre

- Cut off by ring road. Derelict, vacant, under-occupied

- Vision is comprehensive residential-led, mixed-use regeneration to create vibrant new city neighbourhood

- Reunite city centre with the river and surrounding residential areas

- Increase use of river

- Improve appearance of area as a gateway to Leicester


Regeneration

• Wolsey Island- Major component of Abbey Meadows regeneration

- Potential for up to 1,800 homes

- Links Science Park and BUSM sites

- High potential site between River Soar and Grand Union Canal

- Area will be transformed into sustainable residential community, range of new homes, foot and cycle bridges


Regeneration

• Market Town regeneration opportunities- Preliminary meetings held

- Significant enthusiasm for Prospect Leicestershire to help with identifying and unlocking regeneration opportunities

- Loughborough, Coalville – immediate priorities

- Hinckley, Melton – being worked up

- Housing, Planning and Infrastructure sub group has key role

- Resources needed to support developments




Regeneration

Supporting sustainable economic growthBusiness enterprise



• Joint employment land and workspace investment plan and programme

- City and county lack adequate land and workspace- Public funds not enough to address gaps- Public sector must get more proactive to address issues- Prospect Leicestershire commissioned to lead partners in five-year programme

– Increase choice of land and workspace– Enable firms to reduce CO2 emissions– Provide better estate management service for business occupiers– Grow partners’ capital assets and revenue income– Act as direct developer as necessary

• Shared services approach• Bringing forward employment land to meet future need



• High added-value business support services- Prospect Leicestershire commissioned to lead study to

identify needs of firms in science and technology and creative sectors

- Plan to meet priority needs

- Create proposal for innovation hubs for support, incubation and growth

- Leicester (creative industries) Loughborough (science and technology)

- Universities as key partners



• Team to support Sustainable Urban Extensions- Prospect Leicestershire commissioned to create peripatetic

team for planning and delivery of the five SUEs – providing total 25,000 homes across sub region

- Core team also able to draw on consultants

- Flexible and cost-effective solution

- Coordinated by Hpig group

- Accountable to local authorities as planning bodies

- Kitemarked for best practice

- WHERE ARE THE PRIORITIES FOR HOUSING GROWTH?



• Leicester Science/Innovation Park- On sites either side of National Space Centre

- Phase 1 – 40,000 sq ft – 530 new jobs over 10 years

- City council acting as lead body

- Prospect Leicestershire advising, assisting with funding applications and pushing delivery



• Market Harborough innovation centre- Creates 30,000 sq ft of incubation and grow-on space in

environs of town centre

- Prospect Leicestershire has guided site selection

- Prospect Leicestershire to act as agent

- Funding application submitted




Regeneration


Business enterprise


Business enterprise

• Inward investment project• Raise awareness of Leicester and Leicestershire offer

• Develop ‘No Boundaries’ proposition

• Confirm and refine sector opportunities and target messages through research

• Identify and develop marketing channels

• Target key sectors with sector-specific marketing messages

• Launch Advocates programme

• Build relationships with overseas contacts

• Upgrade/replace our CRM system.

• Maintain relationships with strategic local businesses and develop new relationships, providing our support for their intelligence


Inward investment

• University initiatives- 3U4B – successful brand to be extended and developed. Pharmaceutical seminar November. Creative Feb 2010

- Bespoke resource scoping project to improve university liaison with all private sector partners

- Developing campus plans with all three universities


Sub-regional communications

• Tell the best-possible story about the new way of determining and delivering economic strategy

• Prepare project matrix – funding decisions, milestones, outcomes etc

• Identify lead organisation for each project

• Agree programme of media releases

• Develop media protocols

• Another ‘first’ for sub region


Cross-cutting shared services

• Partnership hubs potential

•Property asset management – first stages

• Prospect is prime example for economic development shared services – can we go further?


Priorities

• Important to strike balance between city centre and county initiatives

• Balance between physical regeneration, inward investment and any potential business enterprise initiatives (awaiting strategy)

•Future proof priorities to reflect partnership aspirations


Opportunities / Priorities for Charnwood

1. Facilitating Regeneration and Development Opportunities in Loughborough Town Centre particularly;

• Eastern gateway

• Development Sites along inner relief

• Longer term priorities to strengthen the retail core/circuit

• Regeneration priority sites around Moor lane and Grand Central

• Delivery of options for Sustainable Urban Extensions


Opportunities / Priorities for Charnwood

2. Working with Loughborough University

• Science Park

• Olympics and other major events

3. Promoting Charnwood - Inward Investment and Place Marketing Propositions

Leicestershire, a place with no boundaries

Prospect LeicestershireBriefing – any questions?

30 September, 2009

leicestershire, a place with no boundaries prospect leicestershire briefing charnwoodtogether...

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