lego-based paratextual commodity flow in children’s television
TRANSCRIPT
![Page 1: LEGO-Based Paratextual Commodity Flow in Children’s Television](https://reader030.vdocuments.site/reader030/viewer/2022032618/55b5db68bb61ebed518b4784/html5/thumbnails/1.jpg)
LEGO-based Paratextual Commodity Flow in Children’s
Television
Matthew P. McAllister, Penn StateCatherine Buckley, Penn State
![Page 2: LEGO-Based Paratextual Commodity Flow in Children’s Television](https://reader030.vdocuments.site/reader030/viewer/2022032618/55b5db68bb61ebed518b4784/html5/thumbnails/2.jpg)
Cartoon Network’s Ninjago Title Page – No LEGO Logo
![Page 3: LEGO-Based Paratextual Commodity Flow in Children’s Television](https://reader030.vdocuments.site/reader030/viewer/2022032618/55b5db68bb61ebed518b4784/html5/thumbnails/3.jpg)
Cartoon Network Ninjago Screen Capture
![Page 4: LEGO-Based Paratextual Commodity Flow in Children’s Television](https://reader030.vdocuments.site/reader030/viewer/2022032618/55b5db68bb61ebed518b4784/html5/thumbnails/4.jpg)
Cartoon Network’s Chima Title Page – No LEGO Logo
![Page 5: LEGO-Based Paratextual Commodity Flow in Children’s Television](https://reader030.vdocuments.site/reader030/viewer/2022032618/55b5db68bb61ebed518b4784/html5/thumbnails/5.jpg)
Cartoon Network Chima Screen Capture
![Page 6: LEGO-Based Paratextual Commodity Flow in Children’s Television](https://reader030.vdocuments.site/reader030/viewer/2022032618/55b5db68bb61ebed518b4784/html5/thumbnails/6.jpg)
Emphasizing the Lego Connection:LEGO/Ninjago Website
![Page 7: LEGO-Based Paratextual Commodity Flow in Children’s Television](https://reader030.vdocuments.site/reader030/viewer/2022032618/55b5db68bb61ebed518b4784/html5/thumbnails/7.jpg)
Cartoon Network/Chima Website
![Page 8: LEGO-Based Paratextual Commodity Flow in Children’s Television](https://reader030.vdocuments.site/reader030/viewer/2022032618/55b5db68bb61ebed518b4784/html5/thumbnails/8.jpg)
Emphasizing the Lego Connection:Ninjago Merchandise
![Page 9: LEGO-Based Paratextual Commodity Flow in Children’s Television](https://reader030.vdocuments.site/reader030/viewer/2022032618/55b5db68bb61ebed518b4784/html5/thumbnails/9.jpg)
Chima Merchandise
![Page 10: LEGO-Based Paratextual Commodity Flow in Children’s Television](https://reader030.vdocuments.site/reader030/viewer/2022032618/55b5db68bb61ebed518b4784/html5/thumbnails/10.jpg)
Establishing the LEGO Connections: Ties to other LEGO-themed programs in Chima
promos on Cartoon Network
![Page 11: LEGO-Based Paratextual Commodity Flow in Children’s Television](https://reader030.vdocuments.site/reader030/viewer/2022032618/55b5db68bb61ebed518b4784/html5/thumbnails/11.jpg)
And similarly themed LEGO tie-in commercials
![Page 12: LEGO-Based Paratextual Commodity Flow in Children’s Television](https://reader030.vdocuments.site/reader030/viewer/2022032618/55b5db68bb61ebed518b4784/html5/thumbnails/12.jpg)
And in back-to-back TV paratexts: A promo for Chima the program and ad for Chima toy set
![Page 13: LEGO-Based Paratextual Commodity Flow in Children’s Television](https://reader030.vdocuments.site/reader030/viewer/2022032618/55b5db68bb61ebed518b4784/html5/thumbnails/13.jpg)
Emphasizing the LEGO Connection: Digital TV Programming Guide