legalex 2014 - building digital relationships- david gilroy
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![Page 1: Legalex 2014 - Building digital relationships- David Gilroy](https://reader034.vdocuments.site/reader034/viewer/2022042813/54b3b3fb4a7959001f8b4611/html5/thumbnails/1.jpg)
Conscious Solutions http://www.conscious.co.uk/presentations
David GilroyDirector of Stuff & Things
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Conscious Solutions http://www.conscious.co.uk/presentations
Seth Godin – Connection Economy
• Who trusts you• Who wants to hear from you• Who will collaborate, support &
engage with you?
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Conscious Solutions http://www.conscious.co.uk/presentations
You lazy b*&@ard. Don’t mass email me!
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Conscious Solutions http://www.conscious.co.uk/presentations
Do.not.reply@ ! What, don’t you want a conversation with me?
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Conscious Solutions http://www.conscious.co.uk/presentations
The worst email format I’ve EVER seen!
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Conscious Solutions http://www.conscious.co.uk/presentations
Do you know what I do for a
living?
chat about your current digital presence
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Conscious Solutions http://www.conscious.co.uk/presentations
No, it doesn’t
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Conscious Solutions http://www.conscious.co.uk/presentations
What was Mantas thinking?• 409 shares• 67 comments
(all negative)• £350 of lost
revenue (min)• terrible
apology on their FB page
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Conscious Solutions http://www.conscious.co.uk/presentations
Do you LIKE and FOLLOW your clients?
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Conscious Solutions http://www.conscious.co.uk/presentations
Don’t let me go so easily
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Conscious Solutions http://www.conscious.co.uk/presentations
Oops!
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Conscious Solutions http://www.conscious.co.uk/presentations
Survey? What survey?
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Conscious Solutions http://www.conscious.co.uk/presentations
Why don’t you know how I travel?
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Conscious Solutions http://www.conscious.co.uk/presentations
Are you nudging people when you can?
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Conscious Solutions http://www.conscious.co.uk/presentations
Are you connected to everyone you should be?
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Conscious Solutions http://www.conscious.co.uk/presentations
Are you paying attention to everyone you can?
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Conscious Solutions http://www.conscious.co.uk/presentations
Do you use humour to build relationships?
Be different, not better!
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Conscious Solutions http://www.conscious.co.uk/presentations
Can I really run?
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Conscious Solutions http://www.conscious.co.uk/presentations
See, it’s not that hard
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Conscious Solutions http://www.conscious.co.uk/presentations
You don’t know me!!!
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Conscious Solutions http://www.conscious.co.uk/presentations
But I expect you to know who I am!
I really do
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Conscious Solutions http://www.conscious.co.uk/presentations
One day we’ll meet in person
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Conscious Solutions http://www.conscious.co.uk/presentations
Why don’t you know who I am?
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Conscious Solutions http://www.conscious.co.uk/presentations
Please don’t pretend to “care about me!
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Conscious Solutions http://www.conscious.co.uk/presentations
Don’t insult me please!
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Conscious Solutions http://www.conscious.co.uk/presentations
Adapt to my location if you can
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Conscious Solutions http://www.conscious.co.uk/presentations
I do NOT want to talk to you! Get out of my
face
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Conscious Solutions http://www.conscious.co.uk/presentations
I am going to complain in different ways now!
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Conscious Solutions http://www.conscious.co.uk/presentations
Really? I did not want to know! NEVER break Rule No.1 of social media
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Conscious Solutions http://www.conscious.co.uk/presentations
Do you want to know what’s going on?
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Conscious Solutions http://www.conscious.co.uk/presentations
1. Called & knew my name2. Was told to email me
3. Did not use my name or email address
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Conscious Solutions http://www.conscious.co.uk/presentations
Very smart, almost perfectly done!
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Conscious Solutions http://www.conscious.co.uk/presentations
And then they go & blow it!
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Conscious Solutions http://www.conscious.co.uk/presentations
Oops!
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Conscious Solutions http://www.conscious.co.uk/presentations
You have to get things proof-read!
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Conscious Solutions http://www.conscious.co.uk/presentations
So, what are you going to go and do today?