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  • Fall 2017Sandra Quintana, Eman Yasin, & Stephanie Schmidt

  • Demographics Female, 25-45 years old Career-focused professional Has Bachelors Degree or higher Geographic Location: cities and suburbs

    Target Market Psychographics Passion for environment Willing to spend more on sustainable or

    tech-fashion Strong positive self-image Enjoys work and the night life Interests: Politics, books, fashion, music

  • Buying Habits: Angela does not have a lot of time so she finds herself popping her head into shops between engagements. When she absolutely has to have something for an event or a meeting, she will ask her favorite sales associates from her favorite stores to pick out a selection for her. When she shops for clothes she tends to stay classic or business casual. She always looks poised and posh while still commanding respect in any room.

    Lifestyle: She is always on the go, running from office to meeting. She is an excellent networker, always meeting new people and making solid connections to use for later. She meets with the girls almost every week for Sunday brunch so they can catch up and gossip. She prefers bloody marys over mimosas and cannot resist the taco truck outside her office. After a long day, she goes home to her grey cat, named Dante after the famous Italian poet. She likes to keep busy and keep her mind active.

    Personality: She is witty, smart and quick. She is quick to impress those who doubt her with her extensive knowledge on any number of subjects. She is quite serious a good portion of the time, but knows exactly when to insert a joke to lighten the mood or make someone else feel better. She is kind in an unobvious way, careful not to coddle, but still providing words of wisdom and hope to those who need it.

    Leisure Time: In her spare time she likes to play tennis, go for long walks, watch movies with her cat, Dante, and cook. She loves to go to gallery openings and the theater, especially around Christmas so she can see A Christmas Carol. She is a fan of escaping, occasionally disappearing to Thailand or Japan to relax and be closer to mother nature.

    Meet Angela!

  • Babau Bags:Their positioning statement: Bags with light insideTheir strength is that they have also integrated LED light inside their bags and they make their products out of recycled material like rubber or PVC, foams, and seat beltsTheir weakness is that the product doesnt look high fashion and the light inside of their bags are also placed too far up close to the opening which defeats the purpose lighting the inside They claim of becoming the first brand to incorporate light inside their bags.Lights turn on by pressing a button and fade out after 15 secondsOptimal light time duration (with smart turn off timer) and the usage of the batteries with a proven duration of over two years.Prices start at 80 Euro ($90) for a tote bagTheir products are handcrafted and sold in Barcelona, through their website

    Inlite Bags:Their positioning statement: Revolutionary LED Light Up DesignTheir strength is that they have already come up with this idea, two interior LED light strands are installed in each side of the bagTheir weakness is that their products look cheaply made, their items (handbags, clutches and backpacks) are not attractive to the eyeThe light strand inside their handbags is placed too far up close to the zipper line defeating the purpose of lighting the inside of the bagLights automatically turn off after 25 seconds of clicking thebuttonTheir clutch bags have been featured in Star MagazineProducts only sold through their websiteMade from faux leather, price starts at $59 (clutch bags)

    Ralph Lauren:The Ricky Bag with LightThe strengths of this particular RL bag are all on point when it comes to aesthetics. It is a beautiful bag that not only looks very high fashion but also has the technology that makes it innovative. It has internal LED lights and a phone charger.The downside to this luxurious bag is the price, $5,000It is handcrafted in Italy from smooth, specially selected calfskinInterior lights are activated when front flap closure is liftedInterior is lined with Purple calfskin. Snapped pocket at the back wall. Internal battery at the front wall. Interior leather-covered button displays the internal battery-power reserve when pressedThe charger is compatible with all mobile devices and a cord is included to charge the bags internal battery

    Competitors

  • The ultimate bag that will light up your world!

    Positioning Statement

  • Our Technology

    Each one of our bags has a built in LED light that illuminates the inside of your purse, helping you find your items quickly. The LED light is designed to turn on when you open the bag. For times when it is not convenient to have the light on, simply turn the LED

    switch in the bag to off.

  • Line Development

  • Fall 2017

    Order by: 6/17

    Delivery: 9/17

    www.LedLux.com

    1-800-378-8339

    Style#: LX3001100% PolyurethaneSize: StandardColors: Black, Python, BrownRetail: $240.00

    Style#: LX3002100% PolyurethaneSize: MediumColors: Black, PythonRetail: $230.00

    Style#: LX3003100% PolyurethaneSize: LargeColors: Black, PythonRetail: $260.00

    Style#: LX3004100% PolyurethaneSize: SmallColors: Black, BrownRetail: $195.00

    Line Sheet

    Style#: LX3005100% PolyurethaneSize: MediumColors: Black, PythonRetail: $245.00

    http://www.ledlux.com/http://www.ledlux.com/

  • Hang Tags and Labels

    Style #: LX23930

    Retail: $262.00

    CARE INSTRUCTIONS

    This handbag is constructed with Polyurethane. In order to retain its appearance, we recommend that you use this item gently and avoid contact with water. if it should get wet, let dry and rub gently with a soft, neutral colored cloth. When not in use, place bag in the protective dust bag received with purchase.

    One Size

    Made in USA

    100% Polyurethane

    Style #: LX23930

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    CUSTOMER CAREOrder StatusShipping InformationReturns & ExchangesRepair ServicesProduct CareGift CardsGift Services

    ABOUT USLed Lux StoryCareersInvestor RelationsCorporate GovernanceLed Lux Foundation

    FOLLOW US ON Instagram Facebook Twitter

    SITESInternational SitesSite MapSecurity & PrivacyTerms of UseCalifornia Transparency Act

    Connect with Led LuxEmail Address*

    ___________________

    SUBMIT

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    DESCRIPTIONElegantly simple and endlessly useful, our Snakeskin Tote is finished with a secure zip top, LED lighting, and pockets inside, it is an ultra-functional yet streamlined silhouette that looks great with everything, from tailored workday outfits to casual weekend looks.

    DETAILS 100% Polyurethane

    Inside zip and multifunction pockets

    Zip-top closure, fabric lining

    Handles with 9 3/4" drop

    12 1/2" (L) x 18 (H) x 18" (W)

    Faux SnakeSkinStyle: LX3003

    Price $262Colors: Black, Brown

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    ADD TO BAG

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    Corporate Responsibility & Care

    Led Lux products have a lifetime warranty; we stand behind the quality and craftsmanship of our products. If there is a defect in the materials, technology or workmanship we will repair the bag at our discretion. We are a business with ethics and integrity who focuses on giving back to the community. For every bag you buy, ten percent will be donated to The Children's Hospital of Oakland.

    About Us

    Company Founders

    As entrepreneurs and designers, Sandra Quintana, Eman Yasin and Stephanie Schmid,t started their handbag business in San Francisco, California with five products and one big dream. That dream was to inspire women to transform their lives, and in doing so, help other women achieve success and obtain timeless chic handbags for their everyday yet glamorous lives.

    Mission Statement

    Our mission is to connect to young, fashion conscious individuals through meaningful products that not only exemplifies their lifestyles, but enhances and brightens the ability to live it.

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  • Shipping & Packaging

    Our handbags are placed inside a dust bag with our logo embroidered on it, then placed in a box with our company name on it that has a ribbon closure, and then we ship our product in a simple cardboard box that is wrapped with recycled, brown shipping paper and tied with a hemp cord.

  • Our Product

  • Season: Fall 2017Style: LX3001

    Fabrics: Faux Leather - $11.60 per yard x 2Faux Solid Leather - $10.50 per yard x 1

    Canvas Lining - $9.99 per yard x 1.5

    Trims: Zipper - $50.00 (1 pack of 100) / 100Metal Feet - $0.59 each (minimum 20)

    Fabric Cost: Faux Leather - $23.20Faux Solid Leather - $10.50Canvas Lining - $14.85Stiff Plastic Canvas - $1.99

    Trim Cost: Zippers (2) - $1.00Metal Feet (4) - $2.36Woven Logo Label (1) - $0.30Hang Tag (1) - $0.38

    Tech Cost: LED lighting - $16.98

    Material Cost: $71.56

    Cutting Cost Per Item:$0.25 x 5min =