lecture3: introduction to web 2.0 and socialmedia
DESCRIPTION
This lecture introduces students to social media culture.TRANSCRIPT
![Page 1: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/1.jpg)
MPM17RESEARCH FOR EXPERIENCE DESIGNLecture 3: Web 2.0 and Social Media as a Research Environment
![Page 2: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/2.jpg)
WHAT IS WEB 2.0
Databases + Network = Aggregation of Content
A platform that changes our understanding and use of mass media
Allows to move from presentation to social media
![Page 4: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/4.jpg)
PARTICIPATORY CULTURE (JENKINS) Peer based production and consumption of
media
Facilitate users’ participation
New tools and technologies enable consumers to archive, annotate, appropriate, and recirculate media content.
Mediate human relationships
Do It Yourself (DYI) media allows Individuals and groups to participate to conversations
![Page 6: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/6.jpg)
EMERGENCE OF INFORMAL SOCIAL RESEARCH COMMONS
![Page 7: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/7.jpg)
MOBILE, SOCIAL ECOLOGIES
Source: http://www.flickr.com/photos/leonardlow/277852319/#/
![Page 8: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/8.jpg)
NETWORKS ARE RESEARCH ENVIRONMENTS
Learning based on interests Learning can happen when needed Learning in communities Experience is a source of expertise Learning can take place anywhere The world can become the classroom
![Page 9: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/9.jpg)
LEARNER-CENTERED RESEARCH
Source: http://www.youtube.com/watch?v=LEpTTolebqo
![Page 11: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/11.jpg)
PEER-BASED RESEARCH: SHARING LIFE EXPERIENCES
Source: http://www.youtube.com/results?search_query=dealing+with+cancer&aq=f
![Page 12: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/12.jpg)
RESEARCH WITHIN COMMUNITIES OF INTEREST
People are learning within informal social networks.
Based on their interests.
They share experiences with members of communities of interests.
Social Constructivism:
Learning from their experiences and social contexts (Vygotsky, 1978).
Learning through reflection on doing instead of didactic learning(Dewey, 1939).
![Page 13: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/13.jpg)
SOCIAL LEARNING WITHIN COMMUNITIES OF PRACTICES
Lived experiences + Action
Students co-construct meaning and experiences via co-construction of cultural artefacts (Ito, 2008).
Source: http://bp3.blogger.com/
Source: http://www.youtube.com/watch?v=HVCpeTtf2qc
![Page 15: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/15.jpg)
SOME FORMS OF INTELLIGENCE BECOME COLLECTIVE
Connective Intelligence (de Kerckhove)
Collective Intelligence (Levy)
In both cases:Culture and knowledge results from• Conversations between peers• Activities between peers
Knowledge is the result of • Lived experience = expertise• Authentic and personal narratives • Co-creation by peers• Peers interests’
![Page 16: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/16.jpg)
HOW DOES ALL OF THIS RELATE TO RESEARCH?
![Page 17: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/17.jpg)
NETWORKS = DIFFERENT TYPE OF RESEARCH
Data mining: Networks have become informal public library
Social Learning: networks are social spheres.
EMERGENT Learning:
Each learner builds his-her own knowledge based on interest.
Shares Experiential/Authentic learning with and within self organizing social communities of interest/practices.
Mobile Learning: When/Where Needed
![Page 18: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/18.jpg)
WEB 2.0 AND SOCIAL MEDIA ARE USED FOR:
Research• Gathering/sharing data • Gathering/sharing information
Participative production processes Archiving distribution Promotion Documentation Emerging aesthetic form Identity and Community experimentation and
Formation Social/Cultural/Production Experimentation
and Activities
![Page 19: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/19.jpg)
RESEARCH: INDIVIDUAL/COLLECTIVE Wikis to collectively develop knowledge:
• As researchers: docgames• As fans: muppet• As participatory based practices: homelessnation
Collectively Share Knowledge• Belong to a collective intelligence, which relies on the
strenght of the group: A form of intelligence that emerges from the collaboration and competition of many individuals.
• Or belong to a connective intelligence• individual creation of information, ideas, and concepts
which are then shared with others, connected, and re-created and extended based on the interaction.
• Simply, collective means blending together. Connective means connecting while retaining the original (source: http://connectivism.ca/blog/2008/02/collective_or_connective_intel.html)
![Page 20: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/20.jpg)
DEL.ICIO.US
A Collective Intelligence tool
Public as expert who validate information instead of an institution Tagging becomes keyAsynchronic communication between membersListening to each other's rss feeds
![Page 21: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/21.jpg)
FLICKER
A Connective Intelligence tool
Public as artist who contribute images Tagging becomes keyAsynchronic communication between membersListening to each other's rss feeds
![Page 22: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/22.jpg)
DISTRIBUTION
Gold Farmers
![Page 23: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/23.jpg)
SOCIAL MEDIA ARE HYBRID SPACES
Personal-Informal-Professional networks boundaries
have become fluid (Gensollen, 2007) and now coexist
→ Media are now hybrid social environments that
blend:
1. Activities: Personal, Interest, Professional.
2. Economies: Product – Services - Gift.
3. Social organizational models : Institutions–
Individuals -Self-organizing Communities.
![Page 24: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/24.jpg)
IDENTITY?
Identity and reputation as currency Identity connector Identity 2.0
![Page 25: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/25.jpg)
PROFESSIONAL IDENTITY Professional Identity
![Page 28: Lecture3: Introduction to web 2.0 and socialmedia](https://reader035.vdocuments.site/reader035/viewer/2022081413/5479b18cb379595e2b8b47d1/html5/thumbnails/28.jpg)
VIRTUAL SELF ORGANIZING PROTESTERS