lecture week 7 dp1
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Lecture SlidesTRANSCRIPT
Digital Production: Stage 1
_Week 7
Experiments with Color
Why Study Color?
Why study color?
e.g. what is red?
How do you talk about
the specific hues or shades of red?
e.g. Pantone system:
1. html red
2. Pantone® Red
3. Pantone® Warm Red
4. TRUEMATCH® 6-a
Communication of color
CMYK Color Wheel Printing: The primaries are magenta, cyan,
and yellow.
Complementary Colors
The colors that are positioned opposite one another
are complementary colors
Complementary colors annihilate each other
when mixed to create dark neutrals
Applying Colors
PhotographbyShogKamalAl‐Enizy
Vibrating Boundaries
May occur when opposing colors are
brought together
Color Effects: After Images/Perceptual Opposites
Activity:__What is your perceptual opposite?
Stare at the following image for at least 20
seconds…
Color & Contrast
Yellow text on a white background
OR Blue text on a black background
'simultaneous contrast’
Text may appear to vibrate, or cast a
shadow. Eye strain and fatigue will
result if a viewer focuses on a
document displaying similar properties
for an extended time period.
_ emotional
__ gender
___ Religious
____ social/political status
_____ Psychological
Applying Color_
Color Primary Shapes:
• the circle
• the square
• the triangle
_ gender
__ Religious
___ emotional
____ Psychological
_____social/political status
Applying Color_
_Why use color?
• Fertility
• Abundance
• Energy
• Spirit
• happiness
Applying Color __ al-aluuan
• Blood
• fire
• life
• Warmth
Applying Color __ al-aluuan • Fire
• Fertility
• High energy
• speed
• Danger
• Aggression
• Evil
• Passion
• Wisdom-
golden
yellow
• Treachery-
pale yellow
Applying Color __ al-aluuan • Sun
• Center
• Creation
• Envy
• Disgrace
• cowardice
• awakening
• New
beginning
• growth
Applying Colors __ al-aluuan • Superhuman
powers
• Unlucky
• Lucky
• paradise
• Soothing
• Relaxes mentaly
• awakening
• New
beginning
• growth
Applying Colors __ al-aluuan • Superhuman
powers
• Unlucky
• Lucky
• paradise
• Soothing
• Relaxes mentaly
Applying Colors __ al-aluuan
Jordan
Iran
Pakistan Algeria
UAE
Afghanistan
Kuwait Flag
_ Red: Pantone 186 c /
CMYK (%) C 0 - M 90 -
Y 80 - K 5
_ Green: Pantone 340 c /
CMYK (%) C 100 - M 0 -
Y 70 - K 15
The Flag of the Arab Revolt White: deeds
Black: battlefields
Green: meadows
Red: blood of enemies
White – honor
Red - bravery, strength
Green – hope and love
Black - the defeat of
enemies/determination
• open
• infinity
• emptiness
Applying Colors __ al-aluuan • distance
• Gods
• peace
• purity
• protection
• Royalty
• Priesthood
Applying Colors __ al-aluuan
• Sacred
• Mourning
Color as Light (Additive Color Theory)
Color as Pigment or Coloring Agents(Subtractive Color Theory)
Black and White? • Unlucky
• Death
• Witchcraft
• power
• Authority
• New life
• feminine
• lucky
• Death
• Healing
• Innocence
Color Swatches
Color Swatches
Color Analyses
Color Analyses
Color Analyses
In class activities Research:
- Meaning of colors
- Logos
- Color Palette
- Continue to work on sketches- with instructor
Resources
http://www.brandsoftheworld.com
http://meyerweb.com/eric/tools/color-blend/