lecture - search engine optimization
DESCRIPTION
A beginner's guide to priming a site for better search results on Google.TRANSCRIPT
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TONIGHT’S FIRST QUESTION
IF YOU WERE A SEARCH
ENGINE, HOW WOULD YOU
LOOK FOR THINGS?
. . .
PREPARE TO DISCUSS
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TONIGHT’S LECTURE ON SEO
PUT ON YOUR
GOOGLE GOGGLES
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OUR GOAL, ONCE AGAIN...
Use the online channel to
identify, understand,
collaboratively create & meetA SEGMENT OF INDIVIDUAL + SOCIAL
NEEDS, WANTS, WISHES AND DESIRES.
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CONSIDER SEARCH PROCESS
1) PEOPLE ASK GOOGLE
2) GOOGLE SCOURS INDEX
3) GOOGLE CHOOSES RESULTS
4) PEOPLE CHOOSE RESULTS
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CONSIDER SEARCH PROCESS
1) WHAT DO PEOPLE ASK
GOOGLE?
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CONSIDER SEARCH PROCESS
2) WHAT DOES GOOGLE SEE IN
YOUR CODE?
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THIS IS WHAT GOOGLE SEES
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GOOGLEVISION
INVISIBLE
+ IMAGE CONTENT
+ VIDEO CONTENT
+ FLASH CONTENT
VISIBLE
+ TEXT CONTENT
+ LINKS (IN + OUT)
+ TITLES
+ TAGS
+ FILE NAMES
+ DESCRIPTIONS
+ COMMENTS
+ “META” INFO
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CONSIDER SEARCH PROCESS
3) HOW DOES GOOGLE
CHOOSE RESULTS?
4) AND HOW DO PEOPLE
CHOOSE RESULTS?
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INTRODUCING: ALEX ADEKOLA
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20-MINUTE BREAK
MORE CLASS TO COME!
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INTRODUCING: SEO RAPPER
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REVIEW
HOW DO THE FACTORS OF
SEO RELATE TO THE
PRINCIPLES OF INTERNET
MARKETING WE DISCUSSED
LAST WEEK?
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STEP ONE
IDENTIFY + UNDERSTAND: WHOSE
NEEDS, WANTS, WISHES AND DESIRES
FIT WITH OUR BRAND?
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CREATE: HOW DO WE
COLLABORATIVELY CREATEA SEGMENT OF INDIVIDUALS + SOCIETY
THAT COMBINES THESE
NEEDS, WANTS, WISHES AND DESIRES
WITH OUR BRAND?
STEP TWO
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STEP THREE
MEET: HOW CAN WE ADDRESS THE
NEEDS, WANTS, WISHES AND DESIRES
OFA SEGMENT OF INDIVIDUALS + SOCIETY
IN OUR MARKETING?
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IN-CLASS ASSIGNMENT
WE WILL BE THINKING ABOUT
WHAT WE CAN DO TO IMPROVE
THE SEARCH ENGINE
OPTIMIZATION OF OUR BLOG.
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DISCUSSION
LAST WEEK’S BLOG
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QUESTION
WHAT IS YOUR VOICE AS A
BLOGGER?
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HOMEWORK ASSIGNMENT
CONDUCT ONE GOOGLE
SEARCH OF YOUR CHOOSING.
IDENTIFY THE TOP RANKING.
BLOG ABOUT WHAT FACTORS
CONTRIBUTE TO THIS RANK.