lecture on demand and supply applications

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    Lecture 4

    Demand and Supply Applications

    The Price System: Rationing and Allocating Resources

    Price RationingConstraints on the Market and Alternative Rationing Mechanisms

    Prices and the Allocation of ResourcesPrice Floors

    Supply and Demand Analysis: An Oil Import Fee

    Supply and Demand and Market Efficiency

    Consumer SurplusProducer SurplusCompetitive Markets Maximize the Sum of Producer and Consumer SurplusPotential Causes of DeadweightLoss from Under- and Overproduction

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    THE PRICE SYSTEM: RATIONING

    AND ALLOCATING RESOURCES

    price rationing The process by which

    the market system allocates goods andservices to consumers when quantitydemanded exceeds quantity supplied.

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    THE PRICE SYSTEM: RATIONING

    AND ALLOCATING RESOURCES

    FIGURE 4.1 The Market for Lobsters

    PRICE RATIONING

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    THE PRICE SYSTEM: RATIONING

    AND ALLOCATING RESOURCES

    The adjustment of price is the rationing mechanism in free markets.

    Price rationing means that whenever there is a need to ration a good

    that is, when a shortage existsin a free market, the price of the good

    will rise until quantity supplied equals quantity demandedthat is, until

    the market clears.

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    THE PRICE SYSTEM: RATIONING

    AND ALLOCATING RESOURCES

    FIGURE 4.2 Market for a Rare Painting

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    THE PRICE SYSTEM: RATIONING

    AND ALLOCATING RESOURCES

    CONSTRAINTS ON THE MARKET ANDALTERNATIVE RATIONING MECHANISMS

    On occasion, both governments and private firms decideto use some mechanism other than the market system toration an item for which there is excess demand at thecurrent price.

    Regardless of the rationale, two things are clear:

    1. Attempts to bypass price rationing in the market and touse alternative rationing devices are much more difficultand costly than they would seem at first glance.

    2. Very often, such attempts distribute costs and benefitsamong households in unintended ways.

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    THE PRICE SYSTEM: RATIONING

    AND ALLOCATING RESOURCES

    Oil, Gasoline, and OPEC

    price ceiling A maximum price that sellers maycharge for a good, usually set by government.

    FIGURE 4.3 Excess Demand

    (Shortage) Created

    by a Price Ceiling

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    THE PRICE SYSTEM: RATIONING

    AND ALLOCATING RESOURCES

    queuing Waiting in line as a means ofdistributing goods and services: a

    nonprice rationing mechanism.

    favored customers Those whoreceive special treatment from dealers

    during situations of excess demand.

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    THE PRICE SYSTEM: RATIONING

    AND ALLOCATING RESOURCES

    Even when trading coupons is declared illegal, it is virtually impossible to stop black

    markets from developing. In a black market, illegal trading takes place at market-

    determined prices.

    ration coupons Tickets or couponsthat entitle individuals to purchase acertain amount of a given product per

    month.

    black market A market in which illegaltrading takes place at market-determined prices.

    C S S O G

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    THE PRICE SYSTEM: RATIONING

    AND ALLOCATING RESOURCES

    NCAA March Madness: College Basketballs

    National Championship

    FIGURE 4.4 Supply of and Demand for a

    Pair of Final Four Tickets in

    2003

    THE PRICE SYSTEM RATIONING

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    THE PRICE SYSTEM: RATIONING

    AND ALLOCATING RESOURCES

    PRICES AND THE ALLOCATION OF RESOURCES

    Price changes resulting from shifts of demand in output markets cause profits to rise or

    fall. Profits attract capital; losses lead to disinvestment. Higher wages attract labor and

    encourage workers to acquire skills. At the core of the system, supply, demand, and prices

    in input and output markets determine the allocation of resources and the ultimate

    combinations of things produced.

    Thinking of the market system as a mechanism forallocating scarce goods and services among competingdemanders is very revealing, but the market determinesmuch more than just the distribution of final outputs. Italso determines what gets produced and how resourcesare allocated among competing uses.

    THE PRICE SYSTEM RATIONING

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    THE PRICE SYSTEM: RATIONING

    AND ALLOCATING RESOURCES

    PRICE FLOORS

    price floor A minimum price belowwhich exchange is not permitted.

    minimum wage A price floor set underthe price of labor.

    SUPPLY AND DEMAND ANALYSIS

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    SUPPLY AND DEMAND ANALYSIS:

    AN OIL IMPORT FEE

    The basic logic of supply anddemand is a powerful tool ofanalysis.

    FIGURE 4.5 The U.S. Market for Crude

    Oil, 1989

    SUPPLYANDDEMANDAND

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    SUPPLY AND DEMAND AND

    MARKET EFFICIENCY

    CONSUMER SURPLUS

    consumer surplus The differencebetween the maximum amount a

    person is willing to pay for a good andits current market price.

    SUPPLYANDDEMANDAND

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    SUPPLY AND DEMAND AND

    MARKET EFFICIENCY

    FIGURE 4.6 Market Demand and Consumer Surplus

    SUPPLYANDDEMANDAND

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    SUPPLY AND DEMAND AND

    MARKET EFFICIENCY

    PRODUCER SURPLUS

    producer surplus The differencebetween the current market price and

    the full cost of production for the firm.

    SUPPLYANDDEMANDAND

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    SUPPLY AND DEMAND AND

    MARKET EFFICIENCY

    FIGURE 4.7 Market Supply and Producer Surplus

    SUPPLYANDDEMANDAND

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    SUPPLY AND DEMAND AND

    MARKET EFFICIENCY

    COMPETITIVE MARKETS MAXIMIZE THE SUM OF

    PRODUCER AND CONSUMER SURPLUS

    FIGURE 4.8 Total Producer and Consumer Surplus

    SUPPLYANDDEMANDAND

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    SUPPLY AND DEMAND AND

    MARKET EFFICIENCY

    deadweight loss The net loss of

    producer and consumer surplus fromunderproduction or overproduction.

    FIGURE 4.9 Deadweight Loss

    SUPPLYANDDEMANDAND

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    SUPPLY AND DEMAND AND

    MARKET EFFICIENCY

    POTENTIAL CAUSES OF DEADWEIGHT LOSSFROM UNDER- AND OVERPRODUCTION

    When supply and demand interact freely,

    competitive markets produce what people wantat least cost, that is, they are efficient.

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    black market

    consumer surplus

    deadweight lossfavored customers

    minimum wage

    price ceiling

    price floor

    producer surplus

    price rationingqueuing

    ration coupons

    REVIEW TERMS AND CONCEPTS