www.gsb.org Educating Professionals, Creating Leaders

43%

41%

38%

23%

20%

20%

15%

11%

10%

9%

7%

2%

0% 10% 20% 30% 40% 50%

Bad service or a serious issue with my accounts

Monthly fees go up

Charged unexpected or difficult to explain fees

Primary bank starts charging higher service fees, such as for overdrafts

Other banks start paying more interest, but my bank doesn't

Stricter requirement to avoid a monthly fee

Primary bank has a substandard online/mobile banking

Primary bank remove the ATMS I use most

Primary bank closes the branch I use most

Primary bank closes the nearest branch

Primary bank reduces the hours or days it branches are open

A friend recommends another bank

Most likely to prompt you to leave the bank...

www.gsb.org Educating Professionals, Creating Leaders

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

!"##$%&'()*+(,-*+%(,&.$/*

Source: FDIC

www.gsb.org Educating Professionals, Creating Leaders

www.gsb.org Educating Professionals, Creating Leaders

!"#"$%&'(()'

!"#"$%&'%*+'

,-%*./'0()'

1-%*./'22)'

34"$/4-'5)'

Shop

Checking Accounts

!"#"$%&'67)'

1-%*./'66)'

894*'

Source: Novantas

Digital 20%

Branch 72%

Open

Digital 14%

Branch 78%

Open