lecture at copenhagen business school ln mega trends and how they influence company drivers
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Mega trends and how they influence company drivers. Lecture given at the Copenhagen Business School by Henrik von Scheel and Mark von RosingTRANSCRIPT
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“Mega trends and how they influence company drivers and how they create a new market reality”
Lecture given by
Henrik von Scheel
Prof Mark von Rosing
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Agenda
1. Trends seen from a Company perspective (CEOs)
2. There are countles models and FRAMEWORKs to help companies adapt and develop a strategy
3. Mega trends which are influencing companies
4. Mega trends are influencing the company landscape
5. How mega trends influence the companies market reality
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Global Economic Shifts Erratic Energy Prices
Information Explosion
Emerging EconomiesNew Customer Demands
New Business Models
5 X1
Increase in gap between expected market responsiveness and ability to act/react
98%1
Of CEOs know they need to change the business model they have
1 – Source: IBM, Global CEO Business Research 2009
A new business landscape is emerging which requires more frequent and fundamental business model change
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
There are countles models and FRAMEWORKs
Global Economic Shifts
Erratic Energy Prices
Information Explosion
Emerging EconomiesNew Customer Demands
New Business Models
What will happen to us
and what should we do
Market responsiveness
Ability to act/react
? ?
??
??
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
PESTEL FRAMEWORK
Political
Economical
Socio Cultural
Technological
Environmental
Legal
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
National Advantages
Firm strategy,Structure and
rivalry
FactorConditions
Related andSupportingIndustries
DemandConditions
Automation due to labor lawsLinguistic Capabilities
Homemarket
excellence in design, engineering
Leather industry, leather machineryMichael Porter: The Competitive Advantage of Nations
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Porter’s Five Forces in an INDUSTRY
PotentialEntrants
Substitutes
Suppliers BuyersRivalry
Industry: is a group of firms producing the same principal product or products that are close substitutes for each other. Michael Porter: Five Forces
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Globalisering
GlobalStrategies
MarketGlobalisation
CostGlobalisation
Globalisation ofGovernment
Policies
Globalisation ofCompetition
G. Yip: Total Global Strategy
•Similar customer needs•Global customers•Transferable marketing
•Scale economies•Country-specific differences•Favourable logistics
•Interdependence between countries•Competitors’global strategies
•Trade policies•Technical standards•Host governement policies
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Lifecycle of a Business
Development
Growth
Shakeout
Maturity
Decline
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Lifecycle of a Business - Carriage
Development Growth Shakeout Maturity Decline
Ægyptisk storhedstid 1601Forbud mod atmænd brugte hestevogn
1830Veje med belægningblev almindelige
1895Collins i USA havdeordre på 30.000hestekøreyøjer
1907Collins lukket,udkonkurreret afbiler og tog
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Mega Trends
Mega trends which are influencing companies
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Today there are almost seven billion people alive on Earth. By 2030 there will be over eight billion and by the middle of the century there will be at least nine billion. This is the official ‘median’ estimate of the United Nations Population. Division but many other agencies and organisations believe that this estimate is far too conservative. The United Nations itself acknowledges in its alternative ‘high variant’ projection that it is possible that world population could even double between now and 2050 – a projection that suggests that by as early as 2030 (rather then 2050) there will be nine billion people4 on the planet., ,
Demographics
Mega Trends
Mega trends which are influencing companies
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
The workforce is becoming more multicultural, more female.
Workforce
Mega Trends
Demographics
Mega trends which are influencing companies
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
There will be more technological change in the next twentyfive years than occurred throughout the whole of the last century. And that was the century that produced aeroplanes, cars, plastics, nuclear power, television, the computer, the internet and mobile phones. The reason is the speed of technology development is itself accelerating. The key to understanding why this is occurring lies in realising that;
a) technology development is itself an extension of human evolution and, b) the speed of technological development is the direct product of the rapidly
increasing speed and richness of information flows around the world.
Workforce
Technology DevelopmentMega Trends
Demographics
Mega trends which are influencing companies
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
How the environment is changing and how we need to prepare for increased global warming, pollution, and threats to biodiversity, has an influens to our energy crisis, the post-oil future, and the future of energy alternatives like hydrogen. The critical role that energy will play in every aspect of our lives in the 21st century.
DemographicsWorkforce
Technology Development
Environment
Mega Trends
Mega trends which are influencing companies
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
The new realities of global trade and competition; the rise of other markets like China and India; the clash of cultures and ideologies; and the cultural-economic battle for the future.
DemographicsWorkforce
Technology Development Globalisation
Environment
Mega Trends
Mega trends which are influencing companies
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Mega trends which are influencing companies
Economics
DemographicsWorkforce
Technology Development Globalisation
Environment
Mega Trends
The transformation of the global economy based on the convergence of free trade, technology and democracy, driving new jobs, new markets, globalization, competition, peace and security.
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Mega trends are influencing the company landscape
CompetitiveIntensity
Economic Pressures
UnpredictableThreats
ContinuousChange
Due to increasingly complex markets, competitive intensity is growing in severity as existing players and new entrants scramble to provide value to customers
The change in customer demands, technological innovations, workforce demands and government regulation is increasingly sudden and dramatic
The growth and pre-dictability of revenues and margins becomes even more challenging due to economic uncertainties and demanding investors
Dangers become real and prevalent as global firms see increased exposure to natural disasters, unstable geopolitics and other market shocks
Economics
DemographicsWorkforce
Technology Development Globalisation
Environment
Mega Trends
Companylandscape
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
How mega trends influence the companies market reality
Eroding competitive advantage
Sub-optimal resource allocation
Undifferentiated customer value proposition
Lack of clear organizational focus
Empowered customers Aggressive competition
challenging business models
Reacting to changes in market demand & product innovation
Complexity & competitive shifts in supplier & partner networks
Inflexible value chains & processes
Unpredictable costs leading to increased operational risk
Close scrutiny from stakeholders & the broader market
Need to reduce fixed costs & capital requirements
Business recovery from natural disasters, terrorism, etc.
Risk management across product and portfolios
Support for complex globalization & business expansion
Maintaining privacy & security for customers & employees
Economics
DemographicsWorkforce
Technology Development Globalisation
Environment
Mega Trends
CompanyImpact
CompetitiveIntensity
Economic Pressures
UnpredictableThreats
ContinuousChange
Due to increasingly complex markets, competitive intensity is growing in severity as existing players and new entrants scramble to provide value to customers
The change in customer demands, technological innovations, workforce demands and government regulation is increasingly sudden and dramatic
The growth and pre-dictability of revenues and margins becomes even more challenging due to economic uncertainties and demanding investors
Dangers become real and prevalent as global firms see increased exposure to natural disasters, unstable geopolitics and other market shocks
Companylandscape
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Value planning, value identification, value creation, and value realization - Competing on differentiation
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Competences and Value Creation?
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Value Planning, Creation and Realization - competencies
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Alignment of Business and IT
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
The Value Tree is a practical tool to help understand values
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
The Value Tree is a practical tool to help understand values
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Business Value Tree
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
The different Business Value areas – Increase Shareholder Value
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
The different Business Value areas – Improve Competitiveness
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
The different Business Value areas – Lower Risk
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
The different Business Value areas – Efficient Operations
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Business Value Tree
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
How to understand and use the Value Tree
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Business Value Tree
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Business Value Tree – support Business Model imperatives
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
How the Business Model Imperatives are mapped to the different Values
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Business Model Imperatives – Focused
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
How the Business Model Levels are mapped to the different Values
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
How the Business Model Competencies are mapped to the different Values
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Lecture given by Henrik von Scheel and Prof. Mark von Rosing on ”Mega trends and how they influence company drivers and how they create a new market reality given” at Copenhagen Business School
Questions
Contact:
Henrik von Scheel ([email protected])
Prof. Mark von Rosing ([email protected])