lecture 7 agricultural marketing_hashime_12_03_2015
TRANSCRIPT
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Agricultural Economics & Extension Department
Agricultural Marketing2nd Semester, 1393
Lecture 7: Agricultural Marketing Approaches
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 1
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Four approaches to the study of marketing agricultural products
1. Commodity Approach: cereals, fruits, flower, dairy products, pulses, etc.
2. Institutional Approach: Emphasizes the “Who” of marketing Middlemen – assemblers, wholesalers, brokers, retailers, order buyers, information providers, etc.
3. Functional Approach: Emphasizes the “What” of marketing
Functions that are performed in agricultural marketing – exchange functions, physical functions and facilitating functions
4. Behavioral Approach: Emphasizes the interdependence and
coordination of all participants and all the functions of the
entire system – combines institutional and functional approaches
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The Functional Approach
Exchange Functions – Buying (procurement) and selling (merchandising)
Physical Functions – Storage, processing and transportation
Facilitating functions – Financing, risk bearing,
standardization, intellectual property, market intelligence gathering, advertising, insurance, research and extension.
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Facilitating Functions
. کوي اسانه وظیفي اوتبادلوي فزیکي چي وظایف هغه . / کوي علاوه نه ارزښت ځانګړی نلري سروکار سره محصول د ډول فزیکي په. / رسیژي نه سرته ډول سم په فعالیتونه دمارکیتنګ همدي له بي لري ارزښت زیات
Important Facilitating function are: Financing, insurance, risk bearing, standardization, market intelligence gathering, quality control, advertising, research and extension.
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 4
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Standardization
ځانګړیو په دی بندي درجه دمحصول اساس معیارونوپه شوو تعین د. باندي ګروپونو
ترڅو دي برابرول داسانتیاوو لپاره کوونکو دمعامله یی موخه اصلي. کړي لاسه تر سره قیمت مناسب په وړمحصول داعتماد
Let us see a video ( POTATOES SORTING AND PACKING )
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 5
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Standardization
Standards are established on the base of certain characteristic such as; weight, size, color, clearance, texture, moisture, taste, chemical and nutrient content, etc. See video pepper grading and packing line.mpg - YouTube.flv
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 6
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)Financingتمویل (
چي ته کسانو هغو کونه عرضه او پلټنه منابعو مالي د ظیفه تمویل د. لري اړتیا ته پیسو لپاره اجرا دفعالیتونود دبازارموندني
. کوي اسانه جریان اوخدماتو دشیانو ته کوونکي مصرف نه دمولد تمویل. زیاتوي موثریت مارکیتنګ د
( ،بانک پراختیایی کرهني د بانکونونه دتجارتي دي عبارت منابع عمده دتمویل. نور داسي او بانکونه صنعتي بانک، پرمختیایی دصادراتو
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 7
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Insurance
. دي قبلول خطرونو داحتمالي کي جریان په دمارکیتنګ اساس په وړانویني د لپاره دراتلونکو توذیع او تولید کښي اقتصاد پرمختللي په
. رسیژي سرته ده؟ ۱۰۰ایاراتلونکي وړ دوړاندویني ٪
. کیژي اخیستل کار نه بیمي د لپاره دکمولو دخطرونو
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 8
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Marketing Risk Risk is uncertainty about cost, lose, or
damage. Risk management is about care to
maintain income and avoid/reduce loss or damage to a property resulting from undesirable events. The key to determining who bears risk is finding out who will suffer a loss if something bad happens.
دي؟ کوم او څو داخطرونهSaturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 9
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Type of Risk
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 10
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Minimization of Risk
1. Reduction in Physical lossa) Use of fire- proof material in the storage
structure b) Use of improved storage structurec) Use of better and quicker transportation systemd) Use of proper packaging material
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 11
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Minimization of Risk
2. Transfer of risk to insurance company There are specialized professional agencies
to bear marketing risk,
3. Minimization of price risk b) Fixation of minimum and maximum prices of
commodities by government. c) Estimation and information about market
demand and supply and of the import/ export.
d) Effective system of advertising.
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 12
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نشرول او راټولول اعلاناتو مارکیتي د. دي کول شه فعالیتونو نیونکو تصمیم د یی هذف عمده. شي وڅیړل سره تفصیل په به کي راتلونکي په دی بحث ځانګړی
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 13
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موضوع نويپیژندنه دغوشتنو دهغوی او کوونکي مصرف محصولاتو کرنیزو د
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 14
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دهغوی او کوونکي مصرف محصولاتو کرنیزو دپیژندنه دغوشتنو
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 15
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دهغوی او کوونکي مصرف محصولاتو کرنیزو دپیژندنه دغوشتنو
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 16
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ضروریات فردي.1. : دي ضروري لپاره دبقا دانسان چي دي ضروریات یاذاتي طبعي ضروریات بیولوژیکي.2 : باعث دپرمختګ دانسان چي غوشتني رواني معقولي دانسان ضروریات سایکولوژیکي
ګرځي..1. : پرمختګ او همکاري پیژندل خوا له دټولني شناخت او تعلق.2 : اجتماعي او اقتصادي اقتصادي، کسبي، علمي، په چي کوي کوشش انسان ضروریات دپرمختګ
. ولري ځای کي سر په لحاظ.3: خلکو نورو په تسلط او شهرت
رضاعیت: 1. دخلکو او کول کار ښه مثبت
استعمار: 2. او زور منفي
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 17
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جبران دضروریاتو نوموړي چي غواړي وروسته نه دمطالعي عاید او دضروریاتو سیستم مارکیتنګ د
کشي نظر په مسایل لاندي باید وخت په دمطالعي آا بن کړي جبران ضروریات. شي ونیول
مقدار دضروریاتو دضروریاتو اهمیت او صراحت دفعات دضروریاتو / معقولوالی قبولوالی دضروریاتو
فرهنګي اقتصادي، اجتماعي، دیني،
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 18
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موقعیت کوونکو مصرف د کشي مارکیت په هم مارکیت کوونکو دمصرف او ده آا منش مصرف د ټولنه یا جامعه
. کوي عمل شان په ګروپ یا دفرد چي ده برخه دټولني: مشخصات عمده کوونکو مصرف د
تعداد ترکیب دعمرعاید ډول مصرف د عادتونه اخیستلو د
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 19
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مشخصات عمده کوونکو مصرف :د.1 : رابطه نفوس او دتقاضا زیاتوالی او تعداد
نفوس 1. او ساحه مترمربع کیلو فی
.2 / سیمي کليوالي سیمي شهري: تابع کشي ساحه یوه په زیاتوالی دنفوس
دنفوس رشد طبعيمهاجرت شرایط اجتماعي او اقتصادي عوامل نور
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 20
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مشخصات عمده کوونکو مصرف :د.1: ترکیب دسن
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 21
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Assignment
Specific topic Group work Presentation Preparation of hard and Sub copy Submission through CD Last date of submitting; two week
before the end of current semester
Saturday, April 15, 2023
By: Pohanyar Mohammad Ismail Hashime 22