lecture 3 the nature of knowing

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Jashapara, Knowledge Management: An Integrated Approach, 2 nd Edition, © Pearson Education Limited 2011 Slide 2.1 Analysis 1: Evidence and the Nature of Knowledge in the Digital Age Topic: The Nature of Knowing Topic Number: 3

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B418 Lecture 3

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Page 1: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.1

Analysis 1: Evidence and the Nature of Knowledge in the Digital Age

Topic: The Nature of Knowing

Topic Number: 3

Page 2: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.2

WHAT IS KNOWLEDGE?LEARNING OBJECTIVES

• To describe the underlying philosophical traditions in western philosophy and their debates on the notion of knowledge

• To explain different philosophical paradigms in our understanding of knowledge

• To assess positivist, constructivist, postmodernist and realist perspectives in knowledge management

• To identify current typologies of knowledge within knowledge management

Page 3: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.3

Question you should think about during this session

• What is ‘knowledge’?

• How does ‘knowledge’ differ from data or information?

Page 4: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.4

THINKERS ON KNOWLEDGE ACROSS HISTORY

Figure 2.1 Idealist and empiricist perspectives on knowledge

Page 5: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.5

PLATO (427–347 BC) – THEAETETUS

• Socratic questionning• Knowledge is perception• Knowledge is true judgement• Knowledge is true judgement together with an

account

Page 6: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.6

ARISTOTLE (384–322 BC) – THE METAPHYSICS

• Start with ‘appearances’ – ordinary beliefs and language

• Work through puzzles (contradictions and find central beliefs)

• Come back to ‘appearances’ with better understanding

Page 7: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.7

DESCATES (1596–1650) – MEDITATIONS

• ‘Cartesian doubt’ –sceptic• Lay aside things on common-sense grounds that

are doubtful• Doubt you are awake or perceiving anything at

any moment• Imagine malicious demon trying to deceive you• ‘Cogito ergo sum’

Page 8: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.8

IDEALISM & EMPIRICISM

• Idealists: Kant (bounded by ‘possible experience’), Hegel (dialectic), Husserl (Phenomenology), Heidegger (being), Satre (consciousness as ‘nothing’)

• Empiricist: Locke (knowledge comes from senses), Hume (truths of reason and fact), Peirce (abductive, deductive and inductive)

Page 9: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.9

DAVID HUME (1711–1776)

• Agreed that one could make ‘inductive inferences’ such as A causes B (e.g. night follows day)

• But past experience could not justify future behaviour – no grounds to prove ‘principle of uniformity’ in nature

• Knocked bottom out of science• Divided propositions into ‘truths of reason’ (from

theory or a priori) and ‘truths of fact’ (from practice or a posteriori)

Page 10: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.10

KANT (1724–1804) & HEGEL (1770–1831)

• Kant – saw knowledge as bounded by ‘possible experience’. Provided third proposition to Hume ‘Form of Sensibility’ that was synthetic and a priori (space and time are inescapable modes of experience)

• Hegel – saw goal of knowledge as greater development of mind towards freedom. Considered all concepts historically as part of ‘dialectic process’

Page 11: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.11

AMERICAN PRAGMATISTS

• Peirce (1839–1914) – development of knowledge follows three phases of inquiry: ‘abductive’ (presenting theories for consideration), ‘deductive’ (preparing theories for test) and ‘inductive’ (assessing test results)

• James (1842–1910) – pragmatic theory of truth to be in accord with underlying evidence

• Dewey (1859–1952) – knowledge closely bound with activity. Keen on learning by doing

Page 12: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.12

PHENOMENOLOGY & EXISTENTIALISM

• Husserl (1859–1938) – knowledge based on our conscious awareness. Established movement known as phenomenology

• Heidegger (1889–1976) – concerned with the ‘question of being’. Human existence or ‘Dasein’ linked to public norms

• Sartre (1905–1980) – sees consciousness as nothingness and not subject to rules of causality

Page 13: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.13

DATA, INFORMATION & KNOWLEDGE

Page 14: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.14

WISDOM & PROVERBS

• Children have more need of models than of critics (French)

• You can’t see the whole sky through a bamboo tube (Japanese)

• There is plenty of sound in an empty barrel (Russian)

• Trust in Allah, but tie your camel (Muslim)• Wonder is the beginning of wisdom (Greek)

Page 15: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.15

Questions to think about

• Which philosophical position would you adopt to best understand knowledge in organisations?

• Which philosopher has the greatest influence on your thinking?

Page 16: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.16

Ryle & Polanyi

• Ryle: Distinction between ‘knowing how’ and ‘knowing that’

• Polanyi: Develops Ryle’s distinction as existing along a continuum

• ‘the fact that we can know more than we can tell’

Figure 2.2 Philosophy of Gilbert Ryle and Michael Polanyi

Page 17: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.17

PARADIGMS & EPISTEMOLOGIES

Figure 2.4 Burrell and Morgan’s four paradigms and different epistemologies (adapted from Burrell and Morgan 1979)

Page 18: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.18

Questions to think about

• Please explain why there is almost negligible management research from a ‘radical humanist’ or ‘radical structuralist’ perspective

• Why is management research dominated by a functionalist perspective?

• What are the dangers of a functionalist perspective?

Page 19: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.19

REALIST THEORY OF EXPLANATION

Figure 2.7 Realist theory of explanation

Page 20: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.20

TYPOLOGIES OF KNOWLEDGE

KNOWING HOW

CONTINUUM KNOWING THAT

Kogut & Zander (1992)

Know-how Information

Nonaka (1994) Tacit Explicit Blackler (1995) Embrained Embodied Encultured Embedded Encoded Spender (1996, 1998)

Individual/Implicit Social/Implicit

Social Knowledge

Individual/Explicit Social/Explicit

Brown & Duguid (1998)

Know-how Know-that

Davenport & Prusak (1998)

Experience Insight Values Data Information

Cook & Brown (1999)

Knowing (Tacit) Discourse Knowledge (Explicit)

Pfeffer (1999) Knowing-Doing Knowledge Hassard & Kelemen (2002)

Processual – Knowing the world

Cultural Practices

Being in the world

Newell et al. (2002)

Processual Perspective

Structural Perspective

Orlikowski (2002)

Knowing Knowledge

Page 21: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.21

STRUCTURE OF KNOWLEDGE

Page 22: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.22

TAXANOMIC PERSPECTIVE

• Treats knowledge as a commodity• Nonaka with his knowledge conversion

processes• Is tacit and explicit knowledge mutually

constituted?• Can our awareness of knowledge change over

time?

Page 23: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.23

PROCESS-BASED PERSPECTIVE

• Draws on social constructivism• Emphasis on ‘knowing as a social and

organisational activity’• Knowing is a form of sensemaking where

individuals develop meanings of the world• Only reality is one of ideas and constituted by

our perceptions

Page 24: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.24

PROCESS-BASED PERSPECTIVE (CONTINUED)

• Knowing is dynamic and subject to change• Knowing is uncertain as intersubjectivity and

interpretations may change• Knowing is context dependent and inseparable

from social context• Isolates mental activity as distinctive feature of

self

Page 25: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.25

POSTMODERNISM

• Postmodernists emphasise diversity of world, plurality of perspectives and difficulty of obtaining reliable knowledge

• ‘Incommensurability’ – cannot understand radically different discourses while retaining own beliefs

• Can protect favoured discourses from criticism

Page 26: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.26

FEMINISM

• ‘Situated’ knowledge concerning power in what constitutes knowledge

• Bears social context of sex, race and gender of authors

• Argues certain positions more advantageous than others

• Problematic as can assume research by white males is distorted but not black females

Page 27: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.27

PRACTICE-BASED PERSPECTIVE

• Action is more primary than thought• Knowing is inseparable from practice and

‘embedded’ in human activity• Knowing is something we do rather than

possess• Knowing and practice are mutually constituted

Page 28: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.28

PRACTICE-BASED PERSPECTIVE (CONTINUED)

• Orlikowski (2007) argues that social and material are ‘constitutively entangled’

• Uses metaphor of a ‘scaffold’ to describe how ICT scaffolds and influences social activities

• Language conveys meaning but can be ‘ambiguous’ as knowledge depends on context and social activity

Page 29: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.29

REALIST CONCEPTION

Figure 2.8 Realist conception of organisational knowledge (Jashapara 2007)

Page 30: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.30

Reading and preparatory work to be done

Read:• Jashapara, A. (2011) “ Knowledge Management:

An Integrated Approach” Pearson Education, Chapter 2

Work to be done before the seminar:• Carry out all the reading above• Answer the questions on the handout• Bring your work to the seminar

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Page 31: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.31

Essential work for next week

• Please consult the OLE for details of:– Essential readings*– Seminar/workshop preparation work*– Recommended further readings– Any additional learning

* Essential readings and preparation work must always be completed in time for the next session

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Page 32: Lecture 3 the nature of knowing

Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

Slide 2.32

End of presentation

© Pearson College 2013