Chapter 1

E-Marketing Communication Tools

Instructor: Hanniya AbidAssistant ProfessorCOMSATS Institute of Information Technology

Lecture 20E-Marketing1ObjectivesAfter this lecture, you will be able to:Discuss how marketers use the Internet for advertising, Know marketing public relations, sales promotions, direct marketing, and personal selling.

SponsorshipsSponsorships integrate editorial content and advertising.Sponsorships allow great interactivity and help firms build synergistic partnerships that provide useful content.Sponsor disclosure is an important issue for e-marketers.Mobile AdvertisingMobile Internet usage grew about 25% annually from 2007-2010.Techniques for mobile devices include:Display adsMessagingLocation-based adsPaid searchVideoAdvertising on mobile devices is likely to increase.

Mobile Advertising Venues by Goal

An ExampleTesco uses an innovative way to help customers make purchases Lets see a video of how Tesco has targeted customers in South Korea SummaryDifferent types of Mobile AdsEmerging Formats of AdsOh, the last thingThink about the Tesco-Homeplus video that you have seen in this lecture. From the perspective of e-Marketing management, what steps has the company taken?What are your views on their marketing strategies.It will help if you explore.Adsense and Adwords programs by GoogleAdvertisements on facebook and other social media