lecture 11 globalization
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SSAA History of ArchitectureTRANSCRIPT
History of Architecture - II (AP-313) – Globalization
History of Architecture-II (AP-313) Globalization
GLOBALIZATION and INDIA
LECTURE 11
Nipesh P Narayanan
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History of Architecture - II (AP-313) – Globalization
GLOBALIZATION WHAT IT MEANS?
History of Architecture - II (AP-313) – Globalization
GLOBALIZATION AS A MEDIA SYNONYM FOR -
• Economic liberalization
History of Architecture - II (AP-313) – Globalization
GLOBALIZATION AS A MEDIA SYNONYM FOR -
• Economic liberalization
• Growing dominance of the West– Political– Economic– Cultural
History of Architecture - II (AP-313) – Globalization
GLOBALIZATION AS A MEDIA SYNONYM FOR -
• Economic liberalization
• Growing dominance of the West– Political– Economic– Cultural
• Proliferation of new information technologies
History of Architecture - II (AP-313) – Globalization
GLOBALIZATION AS A MEDIA SYNONYM FOR -
• Economic liberalization
• Growing dominance of the West– Political– Economic– Cultural
• Proliferation of new information technologies
• Global social integration
History of Architecture - II (AP-313) – Globalization
GLOBALIZATION SO WHEN DID IT ALL START?
History of Architecture - II (AP-313) – Globalization
GLOBALIZATION SO WHEN DID IT ALL START?
• HARAPPAN CIVILIZATION (3200 BC) – Trade links with Persia, Mesopotamia and Egypt
• SILK ROUTE (206 BC) – Connecting Europe, Persia, India and China
• DISCOVERY OF AMERICA – 1492 AD
History of Architecture - II (AP-313) – Globalization
READING THE COURSE OF GLOBALIZATION !
• Phase I– Harappan civilization to the discovery of America
History of Architecture - II (AP-313) – Globalization
READING THE COURSE OF GLOBALIZATION !
• Phase I– Harappan civilization to the discovery of America
• Phase II– 1800s (Train) to WW II (1940-45)
History of Architecture - II (AP-313) – Globalization
READING THE COURSE OF GLOBALIZATION !
• Phase I– Harappan civilization to the discovery of America
• Phase II– 1800s (Train) to WW II (1940-45)
• Phase III– Post colonial development
History of Architecture - II (AP-313) – Globalization
READING THE COURSE OF GLOBALIZATION !
• Phase I (3200 BC – 1492 AD)
– Trade and exploration• Exchange of goods (Mutual Partners)
History of Architecture - II (AP-313) – Globalization
READING THE COURSE OF GLOBALIZATION !
• Phase I (3200 BC – 1492 AD)
– Trade and exploration• Exchange of goods (Mutual Partners)
• Phase II (1800 – 1945)
– Political power for economic dominance
History of Architecture - II (AP-313) – Globalization
READING THE COURSE OF GLOBALIZATION !
• Phase I (3200 BC – 1492 AD)
– Trade and exploration• Exchange of goods (Mutual Partners)
• Phase II (1800 – 1945)
– Political power for economic dominance
• Phase III (1945 till date)
– Economic dominance as political power
– New World Order – UN, WB, IMF
History of Architecture - II (AP-313) – Globalization
GLOBALIZATION IN INDIA !
History of Architecture - II (AP-313) – Globalization
READING THE COURSE OF GLOBALIZATION IN INDIA
• Colonial influence and the English Language
History of Architecture - II (AP-313) – Globalization
READING THE COURSE OF GLOBALIZATION IN INDIA
• Colonial influence and the English Language
• Post independence identity crisis & adoption of modern architecture
History of Architecture - II (AP-313) – Globalization
READING THE COURSE OF GLOBALIZATION IN INDIA
• Colonial influence and the English Language
• Post independence identity crisis & adoption of modern architecture
• Economic liberalization – Foreign investment (1991)– FDI in retail (2012)
History of Architecture - II (AP-313) – Globalization
INTERACTION OF CIVILIZATION
“Buildings are the material manifestations of ways of life, the clash of cultures and efforts to shape cultures.”
~ Jon Lang, Miki & Madhavi Desai Architecture and Independence
History of Architecture - II (AP-313) – Globalization
INTERACTION OF CIVILIZATION
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History of Architecture - II (AP-313) – Globalization
GLOBALIZATION AS A CONTEMPORARY PHENOMENON
• Introduction of new typologies– Malls– Big offices (MNCs)
History of Architecture - II (AP-313) – Globalization
GLOBALIZATION AS A CONTEMPORARY PHENOMENON
• Introduction of new typologies– Malls– Big offices (MNCs)
• Introduction of new building materials– Glass– ACP
History of Architecture - II (AP-313) – Globalization
GLOBALIZATION AS A CONTEMPORARY PHENOMENON
• Introduction of new typologies– Malls– Big offices (MNCs)
• Introduction of new building materials– Glass– ACP
• Introduction of new life style– Fast food– Jeans/ Suits– Individualism
History of Architecture - II (AP-313) – Globalization
GLOBALIZATION AS A CONTEMPORARY PHENOMENON
• Introduction of new typologies• Introduction of new building materials• Introduction of new life style
NEWDominant Western
civilization?ASPIRATIONAL
History of Architecture - II (AP-313) – Globalization
ARCHITECTURE AND GLOBALIZATION
“Architecture reflects the duality of an architect’s and a society’s
status, self-image and, more importantly, aspirations.”~Architecture and Independence, Jon Lang, Miki & Madhavi Desai
History of Architecture - II (AP-313) – Globalization
ARCHITECTURE AND GLOBALIZATION
“Architecture reflects the duality of an architect’s and a society’s
status, self-image and, more importantly, aspirations.”~Architecture and Independence, Jon Lang, Miki & Madhavi Desai
Status (current situation)
Self – Image
Aspirations
History of Architecture - II (AP-313) – Globalization
INTERNATIONAL STYLE AND THE ADVENT OF GLOBAL ARCHITECTUREIm
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International Exhibition of Modern Architecture at MOMA NY 1932
History of Architecture - II (AP-313) – Globalization
CHANDIGARH AND THE NEW ARCHITECTURE
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History of Architecture - II (AP-313) – Globalization
GURGAON THE MILLENNIUM CITY
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History of Architecture - II (AP-313) – Globalization
START ARCHITECT AND THE ICONIC GLOBAL PRODUCT
“Globalised commercial architecture has developed a symbiotic relationship with a new breed of global star architects. As cities, more than nations, now compete to attract global investment and global tourism, they seek brand differentiation and symbolic modernity”
~ Robert Adam Globalization and Architecture
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History of Architecture - II (AP-313) – Globalization
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Bharti Airtel, Gurgaon, Hafeez Contractor
History of Architecture - II (AP-313) – Globalization
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Techno Park, Chennai, Zaha Hadid
History of Architecture - II (AP-313) – Globalization
NEW CITIES IN THE MAKING!
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