lecture #1, 9 4-12
Post on 19-Oct-2014
795 views
DESCRIPTION
TRANSCRIPT
![Page 1: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/1.jpg)
Sport Public RelationsLecture: 9.4.12
University of CincinnatiBy Jackie Reau
![Page 2: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/2.jpg)
Current Events Quiz
![Page 3: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/3.jpg)
Tonight’s Class
*PR Overview*Sports PR Writing Samples*PR Strategic Plan*In-Class Project*Assignment Review
![Page 4: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/4.jpg)
New Communications Model
•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor
•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning
![Page 5: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/5.jpg)
Definition: Public Relations
Using strategic communications to effectively influence behavior among key influencers.
![Page 6: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/6.jpg)
Strategic Communications in Sports
*Professional bios (player, team)*Press releases*Opinionated columns*Game wraps*Crisis statements*Customer service*Social media
![Page 7: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/7.jpg)
New Communications Model
•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor
•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote
![Page 8: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/8.jpg)
Press release
![Page 9: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/9.jpg)
Column with opinion, quote or no quote
![Page 10: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/10.jpg)
Game wrap, no opinion unless in quotes
![Page 11: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/11.jpg)
Media statement for crisis management
![Page 12: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/12.jpg)
Customer service communications
![Page 13: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/13.jpg)
Social Media Communications
![Page 14: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/14.jpg)
Key Influencers in a Public Relations Plan
Internal
External
![Page 15: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/15.jpg)
Potential Results from Effectively Influencing Behavior
Internal Audiences
External Audiences
![Page 16: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/16.jpg)
Strategic Public Relations Planning Outline
*Objective tied to a business goal
*Target audiences (internal, external)
*Key messages (call to action, event details, announcement of new coach/player)
*Key initiatives (how to share the information)
*Budget
*Staffing management (who will do it)
*Timeline of activity (when will it get completed)
*Measurement (metrics tied to business goal)
![Page 17: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/17.jpg)
In-Class Group Assignment
“Create a PR Plan to promote UC Baseball’s Opening Night Game in 2013”
ObjectiveTo celebrate the Opening Night Game for UC Baseball to attract 2,000+ fans to the game at the on-campus stadium.
Target Audiences*On-campus students*Former baseball players, now alumni and their families*Youth baseball teams within a five mile radius to UC
Budget$7,500
![Page 18: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/18.jpg)
Press Release Assignment, due September 11
*Who: Mick Cronin will be honored by the NCAA for his work in the community with Big Brothers & Big Sisters in Cincinnati
*What: An on-court ceremony will be held to honor Cronin during the University of Cincinnati vs. University of Pittsburgh men’s basketball game
*When: Saturday, Feb. 11, at halftime of the 1 p.m. game
*Where: Fifth Third Arena on the campus of the University of Cincinnati
*How: Tickets are still available at www.gobearcats.com or in advance at the box office
![Page 19: Lecture #1, 9 4-12](https://reader033.vdocuments.site/reader033/viewer/2022061106/5444a75ab1af9f740a8b4a29/html5/thumbnails/19.jpg)
Next Week…
Week Two: September 11
*Press release assignment due
*Read chapters 3, 4
*Current Events Quiz #2
*Lecture: Sports & Social Media