ROLE OF MEDIA IN SOCIETYDr Akhlas Ahmed,

Greenwich universityLecture-2, Feb 24th 2014

Media – What’s it?Media refers to various means of communication:- Newspaper Radio Television Internet etc.The term can also be used as a collective for:- Press or News reporting agencies.

Role of Media

To Educate about Human Rights. Building the Society. Aware against Social & Economic Evils.

Advantages of Media

2 E’s of Media:- Education & Entertainment. Benefits from Internet. Promoting Literacy. Keeps informed & Updated.

Disadvantages of Media

Chutpatti or Masala News. Bad impact on Children. Improper Stuffs. Internet Curse.

MASS OPINIONHow do media influence public opinion?

Conclusion: Media brought the world at our room. Get Weather Reports very easily. Get NEWS of various parts of the World. Entertains massive part of the public. But addicted to various serial is harmful for daily lives, especially Younger generation of the society leave their studies to watch TV serials. Grows the children violent by maliciously showing wrestling in many sports channels.

Media – Black & White Sides: Media has its both Black and White sides of it. White part for awesomeness and Black side is its Reverse.

Mass Media Influence on Society

Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology.

First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, so-called New Media of the Internet, and now social media.

Mass Media Influence on SocietyToday, just about everyone depends on information and communication to keep their lives moving through daily activities like work, education, health care, leisure activities, entertainment, traveling, personal relationships, and the other stuff with which we are involved.

Mass Media Influence on SocietyAccording to a recent Fortune 500 list, the top five in terms of revenue are: •Walt Disney Company •News Corporation •Time Warner •CBS Corporation •Viacom

How does News Influence on Society

Mass Media Influence on Society

How do Ad Influence on Society

Media of the future?

How is the ‘media’ a good thing?

Can the ‘media’ be harmful?

Why study the ‘media’?

Focus on ‘print’ media texts:- •Newspaper articles•Magazine articles•Leaflets•Brochures•Advertisements•Guidebooks •Websites

Text type

Audience

Purpose

•Inform•Explain•Describe•Advise•Persuade•Argue•Analyse•Review•Comment

Purpose

•Newspaper articles•Magazine articles•Leaflets•Brochures•Advertisements•Guidebooks •Websites

Audience – the central cog

The intended ‘consumer’ of a media text shapes its form and purpose –

•Age•Gender•Education•Socio-economic status•Hobbies and interests

Analysing a media text

Presentational features

Language

Structure & organization

Content

Presentational features

•Typography•Titles & captions•Layout•Graphics & images•Colour•White space

Language

•Word type & effect•Emotive language•Jargon•Tone•Rhetoric•Sound effects•Puns & wordplay

Structure & Organization

•Sentence length & type•Paragraph length & structure•Order & sequence of information

Content

•Fact•Opinion•Bias•Anecdotes•Exemplification•Reported speech

Role of Mass Media in society with political

influence with particular reference to Pakistan

Thanks