1

2

3

Meet KO Solutions 4

Executive Summary 7

Situation Analysis 15

Research 21

Campaign Plan 31

Appendices 37

Table of Contents

4

Meet KO

Lindsey, is a proud FSU Seminole study-ing public relations and editing, writing and media. Her passions motivate her to be better every day. She loves travel-

ing, listening to soulful music and writing. Lindsey wants her future career to revolve

around these interests, and she won’t settle for anything less. Lindsey is leaving

her legacy by casting her first vote this November--for Amendment 1.

Jaclyn is a junior studying public rela-tions at FSU. She is currently an account manager at a local marketing firm where she takes lead on clients in a variety of

industries. She is eager to ensure that the solutions she generates are effective and

achieves the client’s objectives. Her expe-rience in the field started from her earlier years of working in the hospitality indus-

try. Jaclyn is leaving her legacy with a commitment to recycling.

Norah is a public relations student at FSU, with a minor in hospitality management, psychology and

business. Go Noles! She is currently pursing her passion for traveling by interning at a luxury lifestyle public

relations agency. Norah is leaving her legacy by

volunteering with the Withlacoochee forest clean-up event every year.

Lindsey Sullivan Account Manager

Jaclyn LaPointe Copywriting Director

Norah Taylor Creative Director

5

Solutions

As a junior in college, Alex enjoys working hard in school and having the position of Vice President of Recruitment for Alpha-Gamma Delta. She works for Golf Chan-nel/ NBC Sports in player relations each summer and intends to work with them

after graduating in 2015. Alex is leaving her legacy by picking up

trash on New Smyrna beach after July 4th.

As a junior at the Florida State Universi-ty, Ashley is currently pursuing a dual de-gree in public relations and international

affairs with a focus on political science and a minor in Mandarin. Ashley intends to pursue a career in political public rela-

tions to advocate for causes that she is passionate about.

Ashley is leaving her legacy by volun-teering with the Environmental Service

Program at FSU.

Alex Russel Media Director

Ashley Whiting Research Director

6#LeaveYourLegacy

7

Executive Summary Florida’s Water and Land Legacy formed during the summer of 2012 to launch its Water and Land Conservation Amendment campaign. Considerable budgetary constraints that disregard the need to fund (a) quality drinking water, (b) conservation and acquisition of private and public lands, (c) protection of wildlife habitats, and (d) unforeseen natural disasters confront Florida drove the organiza-tion to initiate the campaign.

The organization, along with more than 350 environmental groups across the state, aims to guarantee improvement of these concerns with less than one percent of the state’s budget by optimizing every private dollar invested.

To guarantee improvement of these concerns, Amendment 1 must be passed in November 2014. To ensure its passing, Florida’s Water and Land Legacy needs to continue building relationships with its affiliated organizations and capitalize on its “first-listed” ballot status.

The organization should focus on increasing its credibility and visibility on social media platforms such as Facebook and Twitter. Two-way conversations are beneficial in educating and persuading the target audiences. Florida’s Water and Land Legacy should increase awareness and activity in specific communities around the state.

To reach Florida’s Water and Land Legacy’s goal of 60 percent voter approval, KO Solutions has crafted a flawless integrated marketing plan that will lead to a successful campaign.

Situation Analysis

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Problem Statement Florida’s Water and Land Legacy initiated its 2014 Water and Land Conservation Amendment campaign. KO Solutions realizes three problems: not using social media to its fullest potential, unequal geographic distribution of Amendment 1 awareness, and educating potential voters about how the amendment does not raise taxes .

Situation Analysis A situation analysis is a compilation of client information that allows KO Solu-tions to analyze the client’s development and current situation. Through the analysis of their internal and external factors, publics and stakeholders, and an evaluation of their strengths, weaknesses, opportunities and threats, KO Solutions strategically formulates tactics to help Florida’s Water and Land Legacy reach its goal of garnering a 60 percent approval rate on Amendment 1 on November 4, 2014.

#LeaveYourLegacy

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Internal Factors

Mission statement

“Florida’s Water and Land Legacy is a coalition of the state’s leading

conservation organizations including The Trust for Public Land, Audubon Florida, Florida Wildlife Federation,

Sierra Club and many others. Together with concerned citizens, they have united to launch a major

constitutional amendment campaign for the November 2014 ballot.”

(Florida’s Water and Land Legacy Volunteer Opportunities, 2013).

Vision statement

Protect Florida’s water and land resources.

Establish monetary balance between tourism and real estate

revenues and funds spent on conservation.

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Florida’s Water and Land Legacy is a political committee, established in

summer 2012.

The founding organizations for Florida’s Water and Land Legacy in-

clude the following:

Trust for Public Land Audubon Florida

Florida Wildlife FederationSierra Club

Florida Conservation AllianceAlachua Conservation Trust

1000 Friends of Florida Defenders of Wildlife

Conservation Trust for FloridaThe Conservation Fund

The Nature ConservancyFlorida Conservation Coalition

Rails to Trails Conservancy (Florida’s Water and Land Legacy, 2013).

Campaign Chair: Allison DeFoor

Campaign Manager: Will Abberger

Deputy Campaign Manager: Aliki Moncrief

Deputy Campaign Manager: Pegeen Hanrahan

Operations Manager: Laura Ciociola

(Florida’s Water and Land Legacy, 2013).

FundingFlorida’s Water and Land Legacy

receives its money from volunteers and environmental organizations from all over the nation. Major donations

come from environmental groups like Trust for Public Land, Sierra Club and Florida Wildlife Federation (Florida

Division of Elections, 2013).

Organizational History Organizational structure

External Factors

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Relevant Publics and Stakeholders

Florida’s Water and Land Legacy has support from two public figures, Former Governor and U.S. Senator Bob Graham and Former Gainesville Mayor Pegeen Hanra-han. Florida’s Water and Land Legacy also has support

from multiple organizations around Florida.

Examples of these organizations are as followed: Florida Consumer Action Network The Florida Panther Society Inc. APA FL St. Johns River Alliance St. Petersburg Audubon Society Green Horizon Land Trust Treasured Lands Association St. Johns Riverkeeper The Wildfire Center of Venice South Florida Wildlands Association Destination Orlando

S.W.O.T. Analysis

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20#LeaveYourLegacy

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ResearchExecutive Summary

KO Solutions used an online survey to gain insights regarding the following research goals: (a) Florid-ian attitudes toward the importance of the environment and conservation, (b) voter demographics in Florida counties, (c) correlation between party affiliation and support of conservation, (d) how familiar registered vot-ers are with Florida’s Water and Land Legacy, (e) how familiar registered voters are with the Water and Land Conservation Amendment, (f) how registered voters receive their news, (g) how often registered voters use social media, and (h) if registered voters plan on coming to the polls in this off-season election.

The 28-question survey measured respondents’ attitudes about water and land conservation, their level of awareness, environmental responsibility, civic engagement, political participation, government trust, media usage and demographic information. The agency’s snowball sampling technique reached 305 people, but KO Solutions analyzed 224 surveys after it accounted for nonresponse errors and non-Florida residents.

The agency found that a majority of registered Florida voters do not know where the funds for the amendment come from. Florida residents understand that their actions affect future generations and that they are willing to participate in events, such as beach cleanups, that protect the environment. Floridians citizens do not trust the state’s government in allocating funds appropriately, but respondents are more neutral when asked how much they can trust the state to make the bests decisions for Florida. Facebook, Instagram and Twitter are the most commonly used social media platforms. Most respondents get their news from social media, but less use social media for election news, preferring television news shows or the radio.

Overwhelmingly, the respondents are ages 18 to 24, female and Caucasian. Forty percent of the re-spondents are Republican, 27 percent are Democrat and 17 percent are Independent. KO Solutions reached 34 of 67 counties in Florida.

#LeaveYourLegacy

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Goals KO Solutions’ research explored Floridians’ awareness, attitudes and per-ceptions of water and land conservation, the Water and Land Conservation Amendment, and Florida’s Water and Land Legacy.

The agency sought out views for the following items:

(a) Floridian attitudes toward the importance of the environment and conservation, (b) voter demographics in Florida counties, (c) correlation between party affiliation and support of conservation, (d) how familiar registered voters are with Florida’s Water and Land Legacy and the Water and Land Conservation Amendment, (e) how registered voters receive their news, (f) how often registered voters use social media, and (g) if registered voters plan on coming to the polls in this off-season election.

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Interpretation KO Solutions learned that more than half of the respondents do not know where the funds for conservation come from, which is a problem. This indicates that if voters remain uneducated about the amendment’s funding, then voters may mistake the amendment as an additional tax. KO Solutions views education about the amendment as an essential aspect to garnering voter support. Respondents think that drinking water, beaches and shores, and water quality of lakes, rivers and streams are the most important aspects of the amendment. KO Solutions interpret-ed that these are the most valuable aspects so the messaging will relate to these specific issues rather than the other issues stipulated in the amendment. Participation leads to action so we expect that incorporating an environmental event, such as a beach cleanup, in the campaign will yield political action. The agency interpreted that the lack of trust stems from Florida’s previous poor deci-sions. For example, money from the lottery was misallocated and not used for education as promised. The agency’s social media tactics relate to strengthening two of these platforms using a hashtag campaign on Instagram and social media calendars for Facebook.

KO Solutions learned that respondents receive their daily and election news from the radio so one of our tactics is creating a radio PSA.

30#LeaveYourLegacy

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Campaign PlanExexcutive Summary

Leave Your Legacy, the campaign theme, encompasses the main purpose of Amendment 1—enabling the target public to feel responsible for protecting Florida’s water and land for future generations to enjoy. According to Florida’s Water and Land Legacy, the three dominant themes among this campaign’s messages revolve around quality drinking water, no tax increase if the amendment is passed and leaving a positive legacy for future generations. To support Leave Your Legacy, two key messages, “Conserve, Preserve and Spread the Word” and “Stand for Florida,” are threaded into recommended campaign promotions and materials. Of these two messages, “Conserve, Pre-serve and Spread the Word” represents the action of building awareness, and “Stand for Florida” reflects the action of voting and making the community’s voice heard.

Through the above campaign theme and messages, KO Solutions thrives to:

•increase statewide awareness of the Water and Land Conservation Amendment among registered Florida voters; •intensify social media presence on Facebook and Instagram to increase Floridians’ awareness of the Water and Land Conservation Amendment; and •increase civic engagement among the target public to positively affect voter participation

KO Solutions’ target public is Florida registered voters ages 18-24 who are eligible to vote, willing to participate in environmental events such as beach cleanups that leads to political participation, and can influence future generations to follow in their footsteps.

The agency’s six objectives are:1. Stimulating campus involvement during the fall 2014 semester to reach at least 100,000 university students in Florida before the November election.2. Using eye-catching images of Florida’s beautiful beaches, wildlife, and state treasures on postcards to increase awerness by 40 percent by November 2014.3. Airing a radio PSA in different regions of the state to increase awareness by 40 percent by November 2014.4. Increasing Instagram followers to at least 1,000 by November 2014.5. Increasing Facebook fans to 5,000 by November 2014. 6. Motivating 1,000 potential voters to volunteer at a South Beach, Miami, clean-up event June 5, 2014, otherwise known as World Environment Day. #LeaveYourLegacy

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Target Publics

ThemeThe overall theme of the campaign is “Leave Your Legacy.” The

main idea is for the agency’s target publics to feel like they are making a positive difference now and for future generations by

voting yes in November and blazing a trail for younger generations to follow.

“Stand for Florida” reflects the action of voting and making the community’s voice heard. “Conserve, Preserve and Spread the

Word” represents the action of building awareness. Spread the word is a call-to-action for voters.

KO Solutions’ target public is Florida registered voters ages 18-24

The secondary target public is middle-aged, Caucasian women who identify as Republicans.

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Objective 1: Stimulate campus involvement during the Fall 2014 semester to reach at least 100,000 university stu-dents in Florida before the November 2014 election. Strategy 1: Develop promotional materials (t-shirts, water bottles and koozies) that have #VoteYeson1FL. Water bottles and koozies (see appendices) are used for drinking water so this tactic effectively increases awareness. Tactic 1: Table at events such as Florida State University’s Market Wednesday and hand out these promotional materials to students. Strategy 2: Reach out to students by writing letters to the editor about Amendment 1 and its funding at major university newspapers (FSU, UF, UCF, UNF, UM, USF and UWF). According to Wikipedia, FSView’s circulation is currently estimated to be 25,000. (See appendices for sample letter to the editor). Tactic 2: Ask student leaders in environmental clubs to write letters to the editor at their respective newspapers regarding Amendment 1.

Objective 2: Use colorful, high-quality images of Florida’s beautiful beaches and shores, wildlife and state treasures on postcards to increase awareness by 40 percent by October 2014. Strategy 1: Create postcards with images of Florida’s beautiful habitats and animals along with the campaign logo and “Leave Your Legacy” (see appendices). The postcards encourage them the vote with a call-to-action. Tactic 1: Distribute the postcards to tourist attractions and locations, and museums. Donate a portion of the proceeds to Florida’s Water and Land Legacy as a fundraiser.

Objective 3: Air a radio PSA in different regions of the state to increase awareness by 40 percent by November 2014. Strategy 1: Releasing a radio PSA that airs during prime time helps Florida’s Water and Land Legacy reach different audiences at different times of the day. According to KO Solutions’ primary research, other sources of news information came from radio stations such as NPR. Tactic 1: Airing a radio PSA informing people about the importance of voting yes on this amendment on NPR from 6 a.m. to 10 a.m. and 3 p.m. to 7 p.m.

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Objective 1: Increase Instagram followers to at least 1,000 by November 2014. The page currently has 23 followers, but the agency wants the photo campaign to go viral in order to reach 1,000 followers. Strategy 1: Create an Instagram photo campaign that uses consistent hashtags. Tactic 1: Post a picture of one of Florida’s beautiful beaches, parks, etc. with a short caption describing Florida’s Water and Land Legacy and the hashtag #voteyeson1fl. (See appendix M for mock-up) Tactic 2: Post a picture with a campaign staff member holding a sign with the hashtag #WhyIVoteYes. Encourage submissions with a call-to-action message in the caption. Instagrammers have a way of interacting with each other and letting others know why the amendment is important to them. Tactic 3: On Election Day, voters can post pictures of themselves at the polls or pictures of their “I Voted” stickers to Florida’s Water and Land Legacy’s Instagram page with the hashtag #LeaveYourLegacy.

Objective 2: Increase Facebook page fans to 10,000 by November 2014. Strategy 1: Create a social media calendar before the election to stimulate awareness for the Vote Yes on 1 campaign. According to KO Solutions’ research, Facebook is the most commonly used social media site among the target public. Tactic 1: Create engaging posts four to six times per week that promote user interaction using photographs, fun facts and other social media strategies.

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Objective 1: Motivate 1,000 potential voters to volunteer at a South Beach, Miami clean-up event (date TBA). Strategy 1: Host a beach clean-up event in an area of the state that lacks awareness to increase civic engagement which possibly leads to voting. Strategy 2: This event is family-friendly, showing how one generation can leave its legacy to the next, connecting the agency’s theme to the event. Volunteers, by actively cleaning up Florida’s beaches and shores, understand that their environmental actions positively influence the future of Florida’s environment. Tactic 1: Write a press release that is distributed to local media outlets in the Miami-Dade area (Miami Herald, El Nuevo Herald) that promotes the beach clean-up. Tactic 2: Release a public service announcement that emphasizes protecting Florida’s beaches while announcing the South Beach event.

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Conclusion Florida’s Water and Land Legacy initiated its 2014 Water and Land Conservation Amendment campaign in January 2014. KO Solutions realizes three problems: not using social media to its fullest po-tential, unequal geographic distribution of Amendment 1 awareness, and educating potential voters about how the amendment does not raise taxes.

The agency’s research questions included:RQ1 Is the target audience aware of Amendment 1?RQ2 How likely is the target audience to vote for Amendment 1?RQ3 What is the expected voter turnout for the target audience in the Florida 2014 midterm election?RQ4 What media will be most effective for reaching the target audience?

KO Solutions found that a majority of registered Florida voters do not know where the funds for the amendment come from. Florida residents understand that their actions affect future generations and that they are willing to participate in events, such as beach cleanups, that protect the environment. Floridians citizens do not trust the state’s government in allocating funds appropriately, but respondents are more neutral when asked how much they can trust the state to make the bests decisions for Florida. Facebook, Instagram and Twitter are the most commonly used social media platforms. Most respondents get their news from social media, but less use social media for election news, preferring television news shows or the radio. Overwhelmingly, the respondents are ages 18 to 24, female and Caucasian. Forty percent of the respondents are Republican, 27 percent are Democrat and 17 percent are Independent. KO Solutions reached 34 of 67 counties in Florida.

The agency’s proposed objectives strive to educate the target public about Amendment 1 and that there is no increase in taxes when the amendment is passed. The objectives encourage voter participation through civic engagement. Hands-on activities (action) lead to participation

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Take AwayKO Solutions’ take-away for Florida’s Water and Land Legacy is that the campaign has been designed to inspire Florida voters to leave their legacy for future generations. The state of Florida prides itself on its environmental assets and thrives due to ecotourism. Florida voters have the chance to improve Florida’s water and land resources now and for the next 20 years, and this message is fostered in the Leave

Your Legacy campaign.

38#LeaveYourLegacyDisclaimer: Photos were taken from www.facebook.com/VoteYesOn1FL

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Appendices

Budget

Timeline

Appendix A: Survey Questions

KO Solutions is gathering quantitative data to gauge the public’s attitude regarding water and land conservation. All answers are confidential and will not be shared with any third parties. If you have any quesions regarding this survey, please contact us at KOSolutionsFL@gmail.com

Q1) There are several amendments that will be voted on in the November midterm election. Please say whether you think the following subjects of amendments will be on the ballot? (Answer Yes or No) Federal Income Tax No texting and driving Federal Health Care Reform Law Water and Land Conservation Medical Marijiuna GMO Foods Increase K-12 fundingsQ2) The funds for water and land conservation come from the Documentary Stamp tax. True FalseQ3) There is an amendment on the upcoming November 2014 ballot regarding water and land conservation. If you have heard of it please choose the statement that best describes your feelings toward the amendment as one of the best amendments to one the worst amendments. One of the Worst Below Average Average Above Average One of the Best I have not heard of it.

Q4) Please score how important or unimportant it is to you for Florida to protect these environmental aspects.Rank your feelings for the following items on a scale from 0-100 on the level of importantness. Recreational Parks National/State Parks available to visit Wetlands and Forests Water quality of lakes, rivers, streams Beaches and shores Working farms and ranches Drinking waterQ5) When you take positive environmental actions such as recycling, you are preserving the environment. How much do you agree with this statement? Strongly Disagree Disagree I do not recycle Agree Strongly AgreeQ6) The environmental decisions you make today will have a direct impact on your children’s and/or future children’s lives. How much do you agree with this statement? Strongly Agree Agree Neutral Disagree Strongly DisagreeQ7) Generations to come will grow up in an environment based on decisions you make today. Will this statement influence the environmental decisions you make? Definitely will not Probably will not Don’t know Probably will Definitely willQ8) Taking negative actions toward the environment today leads to negative effects on the environment in the future. How much do you disagree with this statement? Strongly agree Agree Neutral Disagree Strongly Disagree

Q9) I think I can make a positive difference toward the environment with the decisions I make. Rate this statement on a scale from 1-10.Q10) I do not think my actions will have a negative effect on future generations. Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly AgreeQ11) Are you willing to volunteer for an environmental event? Yes NoQ12) Have you ever volunteered with environmental groups such as Sierra Club, Sustainable Florida, etc.? Yes NoQ13) Rank in order which aspects of the environment you value the most (5) to the least (1)? Drinking Water Air quality Available hunting grounds Available fishing/swimming/boating waters Land conservationQ14) Since 1994, 5 out of the 6 water and land conservation amendments passed. Did you vote “yes” on any of these amendments? Yes No I don’t knowQ15) How much do you trust the state government in allocating funds appropriately? Completely trust Trust Have never thought about it Distrust Completely distrust

Q16) How satisfied are you with Florida government’s decision making? Very Satisfied Satisfied Somewhat Satisfied Neutral Somewhat Dissatisfied Dissatisfied Very DissatisfiedQ17) How often do you think you can trust Florida’s government to make decisions based on what is best for Florida? Never Rarely Sometimes Most of the Time All of the TimeQ18) Please rank the following social media platforms in order of most used (1) to least used (8). Facebook Twitter Instagram Pinterest Tumblr Vine Foursquare LinkedInQ19) What is the main source for receiving your daily news? Television news show Newspaper Social Media Online newspapers/magazines Blog Other ___________

Q20) What is the main source for receiving your news about the upcoming election? Television news show Newspaper Social Media Online newspapers/magazines Blog Other __________Q21) Please choose your party affiliation. Republican Democrat Independent Other Non affiliatedQ22) How many elections (primary, general, midterm, etc.) have you voted in during the last 20 years? 0 1-3 4-6 7-9 10+Q23) Do you plan on voting in November 2014? Yes NoQ24) Are you registered to vote in Florida? Yes No

Q25) Please choose your age category. 17 and under 18-24 25-34 35-44 45-54 55-64 65 and above

Q26) Please choose your gender. Male Female Trans-gender Prefer not to sayQ27) Please choose the county that is listed on your government issued driver’s license.

Q28) Which of the following best represents your racial or ethnic heritage? Non-Hispanic White Latino or Hispanic American African American Asian American Native American Other

Thank you for taking this survey. The agency appreciates your feedback.

Appendix B:

Survey Results

Please choose the statement that best describes your feelings toward the Land and Water con-servation amendment as one of the best amendments to one the worst amendments.

The number of people that value each aspect of the environment as most valuable.

The percentage of people who trust/distrust the government when it comes to allocating funds appropriately.

Appendix C:

Survey Outreach

The green shading in this image represents the counties that the agency’s survey reached. KO Solutions reached 34

of 67 counties in Florida.

Appendix D:

Out Reach

Flyers

Florida State University Last Name First Name Email Age

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FOR IMMEDIATE RELEASE FOR MORE INFORMATION: May 22, 2014 Name

Position Phone Email

Volunteers Leave Their Legacy at South Beach Clean-up Event Future generations learn the importance of Florida’s environment

How is a legacy built? By taking action and being remembered for making a difference. Florida’s Water

and Land Legacy hosts a South Beach clean-up event June 5, 2014—otherwise known as World

Environment Day.

“Our mission is for voters to feel like they are making a positive impact on Florida’s environment now

and for future generations,” said Will Abberger, Campaign Chair. “This family-oriented event is a great

opportunity for the community to see the tangible benefits Amendment 1 promises.”

The Water and Land Conservation amendment, listed first on the November 2014 ballot, provides the

means for Florida to conserve, preserve and restore its water and land. The funding for this amendment

comes from the Documentary Stamp tax, meaning that there is no increase in taxes.

Picture this: A beach strewn with trash, unsuitable drinking water, overgrown recreational parks…This

is possibly Florida’s future without Amendment 1. Parents shouldn’t leave their children an apology.

They should leave a legacy.

To find out more about Florida’s Water and Land Legacy and Amendment 1, visit voteyeson1fl.org. To

find out about the latest updates, like the organization on Facebook or follow them on Instagram

@Voteyeson1fl.

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Appendix E:

Beach Clean-up

Event Feature

Appendix F:

Eblast’s

 

Want  to  vote,  but  you’re  away  for  college?  Don’t  forget,  you  can  vote  by  absentee  ballot!  

Don’t  know  how?  It’s  as  simple  as  these  five  steps:  

1.    Register  to  vote  online  or  fill  out  an  old  fashion  form  to  mail  to  your  county’s  Supervisor  of  Elections.  

2.  Verify  your  registration.  

3.  Fill  out  your  Florida  Absentee  Ballot  and  mail  to  your  Supervisor  of  Elections.  

4.  Receive  and  complete  your  ballot.  Mail  or  hand  it  in  to  your  Supervisor  of  Elections  no  later  than  7  p.m.  on  Election  Day.  

5.  Check  your  status!    

This  November,  stand  for  Florida.  Vote  yes  on  one.  

Preserve,  conserve  &  share  the  word  by  following  us  on  Facebook  and  tweeting  #LeaveYourLegacy.  

 

 

Appendix G:

PSAs

PSA FOR IMMEDIATE RELEASE FOR MORE INFORMATION: May 28, 2014 Name Position Phone Email

South Beach Residents Stand for Florida and Its Future 30 seconds IT’S A BEAUTIFUL SUMMER DAY IN MIAMI-DADE-- THE SUN IS SHINING-- THE

WATER IS WARM-- YOU PLAN A FAMILY DAY AT THE BEACH-- YOU ARRIVE WITH

YOUR CHILDREN READY TO PLAY-- AND WHAT DO YOU FIND? -- TRASH-- TRASH

EVERYWHERE-- THE WAVES CRASH EMPTY WATER BOTTLES TO THE SHORE--

PLASTIC BAGS FLOAT THROUGH THE BREEZE -- AS LEFTOVER FOOD ROTS NEAR

YOUR CHILD’S BEACH TOWEL. -- DON’T LET INDIFFERENCE RUIN FLORIDA’S

NATURAL BEAUTY-- JOIN THE SOUTH BEACH CLEAN-UP EVENT ON WORLD

ENVIRONMENT DAY-- JUNE 5TH-- AT NINE A-M. -- YOU HAVE THE

RESPONSIBILITY TO PROTECT FLORIDA’S QUALITY OF WATER -- BEACHES-- AND

SHORES.-- THIS MESSAGE IS SPONSORED BY FLORIDA’S WATER AND LAND

LEGACY-- REMEMBER-- VOTE YES ON AMENDMENT ONE THIS NOVEMBER.--

PROTECT THE FUNDING FOR FLORIDA CONSERVATION--PRESERVATION--AND

RESTORATION. -- OUR CHILDREN’S FUTURES DEPEND ON IT-- TO LEARN MORE--

VISIT VOTE-YES-ON-ONE-F-L-DOT-ORG .

Lindsey Sullivan

Letter to the Editor

With Florida’s legislative session in full swing, it is necessary to bring up an issue that should be important to all Floridians: Amendment 1, the Water and Land Conservation amendment.

As college students, we have the knowledge, influence and power to make lasting changes in our state’s future. In the November 2014 midterm election, Amendment 1 will be placed first on the ballot. This amendment ensures that our current and future generations will have quality drinking water, clean beaches and shores, and protected lands for recreational purposes—with NO increase on your taxes.

Yes, you read that clearly. There is NO increase on taxes because the funds for conservation, preservation and restoration come from an existing tax revenue, the Documentary Stamp tax. Less than one percent of our state’s budget will be used for this amendment. Why wouldn’t you vote for this amendment that conserves, preserves and restores your state now and for the next 20 years?

Florida is known for its vast, white sand beaches, beautiful flora and fauna, and of course sunshine. Ecotourism provides more than $5 billion to our state’s economy each year. Our state is expected grow rapidly within the next few years, which means more money will be used from the Documentary Stamp tax (a tax on real estate) for the management of our water and lands.

At Florida State, we do it big! This November, take a stand for Florida and vote yes on Amendment 1. Our school prides itself on legacy, so why don’t you leave yours?

Appendix H:

Letter to

the Editor

Appendix I:

BuzzFeed

Appendix J: Social Media Calender: October Postings

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26 cont.

Appendix K: Merchandise

Appendix L: Postcard

Appendix M: Instagram

A beach clean-up event is a proposed objective of this campaign. The size of this event requires a permit

from the City of Miami Beach. KO Solutions contacted a representative from the City of Miami

Beach for more details about the required permit and specifications needed for the event.

Appendix N: Email

correspondence

Event permit requirements