STIJLBREUKMaster of Media Innovation | december 2014
POCKETMOBSubiquitous game platform
EYE TRACKINGfor mobile devices
MYSOCIALABELsocial responsibility platform
Learnings
• Start small and lean • Find the right team • Seize the opportunity
“We want to make awesome stuff.”
But we also need bread on the shelve…;-)
1 2
100% Client work 50% Client work 50% Innovation
2014
TWITTER
FACEBOOK
FACEBOOK PROMOTED POSTS
WEBSITE
YOUTUBE
E-MAIL
PRINT
GOOGLE BANNERS
YOUTUBE ADVERTISING
FACEBOOK ADSFACEBOOK OFFER
GOOGLE ADWORDS
REMARKETING
BRAND ECO SYSTEM
ILLUMATIVEinteractive lighting system
1: trust your gut feeling
2: workflow is everything
Don’t innovate for innovation’s sake
4: the ROI of innovation