learning what works (partial presentation)
DESCRIPTION
**these slides represent Perla Ni's portion of the presentation only**presented by Craig Newmark, founder, craigslist | Lucy Bernholz, founder and president, Blueprint Research & Design Inc. | Perla Ni, founder & CEO, GreatNonprofitsWe have more options than ever about how to give our money, our time, and our wisdom. How can we make more informed decisions about the organizations that work on the issues we care about. How can we learn from experts and crowds and use both data and relationships to improve our own work and our communities? How can each of us take you from “success to significance” and make a greater contribution to the public good?TRANSCRIPT
Perla Ni, CEO [email protected]
Have You Ever?…
Poll #1
How often do you read reviews of products/restaurants/movies/etc. before you make a purchasing decision?
NeverRarelySometimesFrequentlyAlways
Trends in Online Shopping
Most Shoppers Rely Heavily On Customer Reviews
65% of the time customer reviews are read “always” or “most of the time” prior to making a decision to purchase
Easy & Quick Way For You To Tell Your Story
• Average Local Nonprofit has 2 Full time staff and 30 volunteers
• 0 media mentions/year
• 0 Dir. Of Marketing
Stories of Your Clients
Poll #2
Do you recruit volunteers online?
YesNo
Stories of Your Volunteers
Poll #3
Do you recruit donors online?
YesNo
Stories of Your Donors
Badge For Your Website To Promote Confidence
FAQ
• What If I Get A Negative Review?– Respond to Review and Post “Comment”– Alert Moderator – Automatic filter for certain speech– People are used to reviews and sorting out
which ones are credible– Take it as constructive criticism. No one
expects you to be perfect
Respond to a Review “Click Comment”
Respond to a Review “Click Comment”
Poll #4
Do you have at least one story about a client/project that you tell to potential donors?
YesNo
Poll #5
Does everyone in your organization - from your board members to your volunteers - know that story?
YesNo
Poll #4
Do you have volunteers or clients or board members or donors who would have vivid and passionate stories to
tell about your work?
YesNo
Poll #8
Have you asked them to share these stories?
YesNo
What Do Local Nonprofits Have?
Goodwill • Volunteers - Stories of why they are
devoting their free time to your nonprofit and what impact they have seen.
• Clients - Stories of how they were helped by your nonprofit.
• Donors - Stories of how they came to trust you and become passionate about supporting you.
• Other community partners/stakeholders - Stories by your local government representative or corporate partner
How You Can Get Your Stories Out
• Send an email with your reviews page link to your– Clients– Volunteers– Board members– Other non-paid
stakeholders
How To Write A Review
How To Write A Review
How To Write A Review
Encourage People To Talk Personally About Your Human Impact
AStories Show What You Do
• Vividly
• Authentically
• Clearly and with conviction
How You Can Get Your Stories Out
• Don’t be afraid to ask your donors, board members, volunteers and clients to tell their story about you.
• If they don’t tell your story - who will?
• Tell real stories on your site, use it in your newsletters and brochures. Tell the stories to your staff, your clients, your volunteers and your donors
Get Your Story Out
• Don’t be afraid to ask your donors, board members, volunteers and clients to tell their story about you.
• If they don’t tell your story - who will?
• Tell real stories on your site, use it in your newsletters and brochures. Tell the stories to your staff, your clients, your volunteers and your donors