Learning Team A:Lindsay Ashford, Alexandra Marshall,

& Casey PlatinumUniversity of Phoenix Online

January 26, 2015BSCOM 324

Joanna Huyck

Research question and hypothesis Definition of content analyzed 5 universe of content from Casey 5 universe of content from Alexandra 5 universe of content from Lindsay Was the hypothesis correct?

Alexandra’s Slide 1 5 Bullets Presenter Notes Below

Definition of a commercial The use of subliminal messages Is it a fad or trend What does a subliminal message look

like? Content that will be analyzed

KFC’s Snacker with dollar lettuce Fed Ex’s arrow in its logo Amazon’s take on A to Z Marlboro’s F1 advertisement Bush’s Rats Message for Gore

Example 1: Chevy "Catch a Chevy" Example #2: Where's Judy? Example #3: GroupMe Grill Example 4: ImaNeed Superheroes Example 5: Connect with Chevy Charging StationsQuestion Can I listen to several albums at once?hypothesisPersons presented to subliminal messages will more

probable react on the data contained in the messages

Lindsay’s Slide 1 5 Bullets Presenter Notes Below

Lyndsay’s Slide 2 5 Bullets Presenter Notes Below

Butler, T. (2014). 20 sneakiest hidden messages in advertising. Retrieved from http://whatculture.com/offbeat/20-sneakiest-hidden-messages-advertising.php

De Fleur, M. L., & Petranoff, R. M. (1959). A televised test of subliminal persuasion. The Public Opinion Quarterly, 23(2), 168-180. doi:10.1086/266862

Edwards, J. (2011). The 10 best subliminal ads ever made. Retrieved from http://www.cbsnews.com/news/the-10-best-subliminal- ads-ever-made/6/

Merriam Webster. (2015). Definition of commercial. Retrieved from http://www.merriam- webster.com/dictionary/commercial

My Likes Inc. (2015). Brand logos that contain subliminal messages. Retrieved from http://likes.com/tech/brand-logos-that-contain-subliminal-messages