Learning Resources: TechnologyMany of our courses integrate a technological component. You’ll have practical, hands-on experience with the software applications and systems most widely used by HTM professionals• HTM Technology and Information Systems Lab: A new 28-station computer lab. Software includes Fidelio PMS system for hotel and resort management courses, MICROS for restaurant management courses, MICROS Opera for hospitality sales and revenue management courses, and Dreamweaver and PhotoShop for e-commerce.

Professional Departmental ActivitiesThe CofC Department of Hospitality and Tourism Management:• Includes two faculty members ranked in the top 20 worldwide in terms of research productivity in the HTM field. • Will host the 2007 Annual International Society of Travel and Tourism Educators

(ISTTE) Conference and the 2007 International Symposium on Culture, Leisure and Tourism Research.• Founded the International Journal of Culture, Leisure and Tourism Research (published by Elsevier of Europe).• Hosts the Office of Tourism Analysis (in partnership with the Greater Charleston Area Convention and Visitor’s Bureau and the Charleston Metro Chamber of Commerce), providing you with a chance to engage in applied research in the community and the region.

FacultyJOHn CROTTS, professor PhD, University of OregonAuthor of more than 50 journal articles and four books. Recognized as one of five stars in tourism research worldwide by the Travel and Tourism Research Association.

STEVE LITVIn, associate professor, CPA DBA, University of South Australia Author of more than 40 journal articles, including two co-authored by CofC graduates. Chair of the Charleston Mayor’s Committee on Cruise Ship Regulation.

ROBERT FRASH, JR., assistant professor PhD, Purdue University Fourteen years of entrepreneurial experience as owner and operator of four successful hospitality businesses. A specialist in the food service industry and in the use information technology in HTM management.

BInG PAn, assistant professor

Ph.D., University of Illinois at Urbana-Champaign Heads the Office of Tourism Analysis. His research and teaching areas include the uses of information technologies in tourism industry, information systems, online behavior, and consumer behavior in tourism.

HEATHER GOLDMAn, instructor

MBA, Institut de Management Hotelier International (France) Professional experience as a sales and marketing representative for Biltmore House, as a director of sales and marketing with Hilton, and as a national representative of Starwood Hotels and Resorts.

DOn MACLAURIn, visiting professor PhD, Kansas State University Co-author of Meeting Professional International’s Meetings and Conventions: A Planning Guide. Visiting from the University of Guelph, Ontario, Canada.

TAnYA MACLAURIn, visiting professor PhD, Kansas State University An experienced professional in the dietetic, food science and foodservice industries. Visiting from the University of Guelph, Ontario, Canada

CHRIS RYAn, visiting professor

PhD A leading scholar in the HTM field. Visiting from the University of Waikato, new Zealand

VAnESSA TURnER-MAYBAnK,adjunct instructor

MA, Webster University Chief tourism official for the City of Charleston.

TOM O’DOnnELL, adjunct instructor MEd, norwich University Currently the vice president of Harrah's Entertainment, the largest gaming company in the United States.

The College of Charleston is committed to providing leadership in the attainment of equal opportunity for all persons regardless of race, religion sex, national origin, age, disability, or other legally protected classification. This effort is in compliance with all federal and state laws, including Titles VI and VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Sections 503 and 504 of the Rehabilitation Act of 1973, and the Age Discrimination Act of 1975 as amended, and the Americans with Disabilities Act; inquiries should be directed to the Office of Human Relations and Minority Affairs, College of Charleston, Charleston, SC 29424-0001.

HOSPITALITY AnD TOURISM MAnAGEMEnT (HTM)[ ]

School of Business and Economics

For more information about the hospitality and tourism management academic program, contact us!E-mail: crottsj@cofc.edu Web: www.cofc.edu (Select Hospitality and Tourism Management from the pop-up A-Z menu) John Crotts School of Business and Economics College of Charleston Charleston, SC 29424-0001

For more information about admissions and financial aid at the College of Charleston, contact our Office of Admissions:E-mail: admissions@cofc.edu Phone: 843-953-5670 Mail: Office of Admissions College of Charleston Charleston, SC 29424-0001

School of Business and Economics

College of Charleston

HOSPITALITY AnD TOURISM MAnAGEMEnT[ ]A rare program in an ideal environment. The College of Charleston is one of fewer than a dozen university business schools in the country (out of a total of over 2,000) with an undergraduate major in this field. Charleston — one of the top resort and tourism destinations in the country — provides HTM students with abundant opportunities for internships, professional networking, and employment.

College of Charleston Advantages• All CofC students, regardless of their

major, benefit from broad exposure to many academic areas through CofC’s liberal arts and sciences education. This guarantees you’ll be able to relate well to all kinds of people, something vital to success in the HTM field.

• You can choose to complete a double major, in HTM and business administration – a powerful combination that impresses prospective employers.• We have integrated a progressive series of practical, applied, and experiential learning opportunities into the HTM program – you’ll graduate with an experiential résumé valued by employers.• Your academic program can be customized to match your specific area of interest: Hotel/resort management, events management, restaurant management, or tourism marketing.• The Lowcountry — the City of Charleston and the surrounding area — is one of the nation’s premiere tourism destinations. Few areas can match the resources you’ll find here for gaining professional experience, making important connections, and networking your way to a rewarding career.• Our faculty members include leading scholars in the HTM field and professionals with years of practical experience in all facets of the industry.

The Hospitality and Tourism Management Program Develops:• Strong leadership and management skills.• High personal and professional ethical standard.s• Enthusiasm for life-long learning. • Creativity and confidence.• Global awareness.• Computer-fluency.• Highly effective oral and written communication skills.• The ability to work well as part of a team .• The ability to adapt smoothly to uncertainty, variety, and rapid change.

• Our close working relationships with top-quality hospitality businesses in the area lead to active recruitment of our students for internships and employment. • Our advisory board includes more than 20 representatives from every segment of Charleston’s hospitality and tourism sector. Their guidance and advice keep our program in touch with the changing needs of the industry. • Few resort/tourism destinations in the country have a higher concentration of 4– diamond and 5–diamond accommodations and restaurants. The port of Charleston also serves major cruise lines, such as norwegian, Royal Caribbean, and Carnival.• Charleston was recently chosen as a “Top City in the US & Canada” in Travel & Leisure magazines’ World’s Best Poll.

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Charleston — an ideal location

The greater Charleston area is one of your best learning resources.

Active Learning OpportunitiesInternships: We match your interests with the needs of internship sponsors, assuring a rewarding internship experience. Examples of recent internship sites include: • Australian Embassy, DC• Carolina Yacht Club• Charleston Area Convention and Visitor’s Bureau• Charleston Place, Orient Express Hotels• Children's Museum of the Lowcountry• Family Circle Cup Tennis Tournament• Greater Charleston Restaurant Association• Historic Charleston Foundation• InterContinental Hotels & Resorts• Kiawah Island Golf Resort• PGA Golf Tournament• Piccolo Spoleto and Spoleto USA Festivals• Planters Inn/Relais & Chateaux• Sanctuary at Kiawah• Soiree Event Planning• South Carolina Aquarium• Summerville (SC) Chamber of Commerce• TravelClick• Walt Disney World• Wild Dunes Resort • Wentworth Mansion • And more

Study Abroad in Queensland, Australia: You can study in one of seven university

tourism and hospitality programs, paying regular tuition to CofC and incurring no additional tuition costs abroad. Scholarships are available.

Club of Hospitality and Tourism (CHAT): A student organization that provides service to the Charleston area while making connections and friendships in the business world.

Other Special OpportunitiesCareer and Internship Fair: Held once a semester, with representatives from local and national hotels, inns, resorts, restaurants, and management companies. The prime morning hours of the fair are reserved for HTM students only.Guest lecturers: In a typical year, more than 20 hospitality and tourism professionals share their expertise in specific courses.HTM Young Guns Workshop: Successful recent graduates return to CofC to tell their stories and offer advice to current students.The Coleman Forum for Entrepreneurial Excellence: The Forum sponsors seminars and workshops for owners and operators of local hospitality and tourism firms. You benefit from hearing leading authorities address real-world needs of the industry, as well as by interacting and networking with Charleston area professionals.

HOSPITALITY AnD TOURISM MAnAGEMEnT[ ]

Degree ProgramBS In HOSPITALITY AnD TOURISM MAnAGEMEnT• The HTM curriculum includes general education courses (English, history, math, natural science, foreign language, and humanities) in addition to the core business and HTM courses and electives.• You’ll complete at least one credit-bearing internship experience. To ensure that you’re

well prepared, internship prerequisites include at least 400 hours of frontline paid employment in the HTM industry. Through our large network of industry partners, we actively help you to connect with rewarding employment and match you with the right internship opportunities.

YOUR CORE BUSInESS COURSES InCLUDE: Financial Accounting Managerial Accounting Legal Environment of Business Business Statistics Management Information Systems Principles of Macroeconomics Principles of Microeconomics Business Finance Management and Organizational Behavior Marketing Concepts Principles and Practices in Hospitality and Tourism HTM Service Operations Management Internship-Cooperative Learning Strategic HTM Management Seminar

“CofC’s Hospitality and Tourism Management program not only taught me valuable day-to-day business lessons, it opened up an exciting world of friendships, networking, and opportunities. As president of the Club of Hospitality and Tourism (CHAT), I had the privilege of meeting and developing relationships with the people who make Charleston thrive. Without a doubt, my education and internship experience helped me gain employment with Marriott International, and I use those tools and resources from HTM every day."

MARISSA HOCKEnBERRY ’04Event Manager, Marriott International

What can you do with a degree in HTM?• Heidi Steele ’04 says, “My internship experience landed me a job as fulfillment coordinator with Orient Express Hotels. I’m now their luxury service coordinator, involved in sales for our 47 luxury hotels, trains, cruises and safaris worldwide.”• Bobby Pilch ’00 was part of the team involved in opening The Sanctuary – the exclusive resort, on Kiawah Island (just 30 minutes from Charleston). He recruited, and currently employs, four CofC students in his department.

CAREERS:• Vice president of public affairs and community development, Greater Columbia Chamber of Commerce, Columbia, S.C.• Program director, Black River Farm, Crosswell, Mich.• Hotel manager, The Venetian Hotel and Resort, Las Vegas, nev.• Ecotourism consultant, West Africa Conservation International, Washington, D.C.• Catering sales manager, Francis Marion Hotel, Charleston, S.C.• Events coordinator, Jacksonville Economic Development Corporation, Jacksonville, Fla.• Guest services, Renaissance Hotel, Charleston, S.C.• Sales and marketing associate, Marriott Interval Ownerships, Hilton Head S.C.

GRADUATE PROGRAMS The majority of graduates pursue an MBA while many pursue an advanced tourism management degree. Others branch into related fields, such as master’s degree programs in strategic tourism management, accounting, health administration, law, and historic preservation. Examples of programs chosen by recent graduates include: The Citadel (MBA) University of Charleston (accounting) Winthrop University (MBA) University of South Carolina (hotel, restaurant, and travel administration) University of South Alabama (MBA) Florida Atlantic University (historic preservation) Medical University of South Carolina (health care management) CERAM’s European School of Management, nice, France (strategic tourism management) University of Queensland, Brisbane, Australia (PhD)

“My internship experience landed me a job as fulfillment coordinator with Orient Express Hotels. I’m now their luxury service coordinator.”

Heidi Steele ’04

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1234YOU WILL ALSO SELECT COURSES FROM THESE ELECTIVES THAT MATCH YOUR InTERESTS AnD CAREER GOALS: Hospitality and Tourism Marketing Hotel and Resort Management Hospitality Sales and negotiations Meetings and Conventions Management Events Management Restaurant Entrepreneurship: Design, Development, and Opening Restaurant Management: Advanced

Operations and Growth Strategies Supervision and Leadership in Hospitality and Tourism Management Hospitality and Tourism Analysis Human Resource Management Managing Diversity

The Creation of new Business Enterprises

IF THE HTM MAJOR IS nOT THE PERFECT FIT, OTHER HTM ACADEMIC PROGRAM OPTIOnS InCLUDE:• An 18 credit-hour concentration in hospitality and tourism management that incorporates a required internship. Available to students majoring in business administration with an interest in HTM but who have chosen not to pursue a double major. • An 18 credit-hour minor in hospitality and tourism management that incorporates a required internship. Available to students whose primary area of interest lies outside the School of Business and Economics.

College of Charleston