learning 2.0gether_blogs01
TRANSCRIPT
![Page 1: Learning 2.0gether_Blogs01](https://reader036.vdocuments.site/reader036/viewer/2022062703/5555745cb4c9058a5a8b4ca0/html5/thumbnails/1.jpg)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.eu
Blogs• What are Blogs• Why Blogs• How to blog• Good practice examples
Module 7 – Tweeting and Blogging for SMEs
![Page 2: Learning 2.0gether_Blogs01](https://reader036.vdocuments.site/reader036/viewer/2022062703/5555745cb4c9058a5a8b4ca0/html5/thumbnails/2.jpg)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euWhat are Blogs
• The word “blog” is a combination of the words web and log.
• A blog contains text, images, videos and links
• Blogs became popular in the late 1990s
![Page 3: Learning 2.0gether_Blogs01](https://reader036.vdocuments.site/reader036/viewer/2022062703/5555745cb4c9058a5a8b4ca0/html5/thumbnails/3.jpg)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euWhat are Blogs
• A blog can be understood as an online log that is published on the internet
• It consists of chronological posts, usually viewable by everyone and periodically updated
• Blogs often allow readers to comment on posts
![Page 4: Learning 2.0gether_Blogs01](https://reader036.vdocuments.site/reader036/viewer/2022062703/5555745cb4c9058a5a8b4ca0/html5/thumbnails/4.jpg)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euWhy Blogs
• Unlike on other social media tools posts on a blog are more persistent
• Unlike a webpage the content is more dynamic and is updated on regular basis
![Page 5: Learning 2.0gether_Blogs01](https://reader036.vdocuments.site/reader036/viewer/2022062703/5555745cb4c9058a5a8b4ca0/html5/thumbnails/5.jpg)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euWhy Blogs
• A business blog can be used as an efficient corporate communication tool
• A business blog helps you to share your expertise, increase your reach, built up trust and connect with customers
![Page 6: Learning 2.0gether_Blogs01](https://reader036.vdocuments.site/reader036/viewer/2022062703/5555745cb4c9058a5a8b4ca0/html5/thumbnails/6.jpg)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.eu
• A blog instead of a webpage, a blog and website or a blog integrated on the webpage?
• Find a suitable software e.g. hosting platform
• Integrate the blog in your communication strategy
• Post attractive content
How to blog
![Page 7: Learning 2.0gether_Blogs01](https://reader036.vdocuments.site/reader036/viewer/2022062703/5555745cb4c9058a5a8b4ca0/html5/thumbnails/7.jpg)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euHow to blog
Decision: • Whether you want to have a separate blog in
addition to your webpage• A blog instead of a webpage• Or a blog integrated on your webpageThis is most of all a strategic not a technical decision!
![Page 8: Learning 2.0gether_Blogs01](https://reader036.vdocuments.site/reader036/viewer/2022062703/5555745cb4c9058a5a8b4ca0/html5/thumbnails/8.jpg)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euHow to blog
A separate blog in addition to your webpageFeasible if you want to clearly separate the webpage content and blog contentA blog instead of a webpageIf you do not have a webpage yet. It might make sense to use your blog as a webpage and integrate static information (address, opening hours, field of business etc.) A blog integrated on your webpageUse an area on your webpage for your business blog. Often recommended as first choice
![Page 9: Learning 2.0gether_Blogs01](https://reader036.vdocuments.site/reader036/viewer/2022062703/5555745cb4c9058a5a8b4ca0/html5/thumbnails/9.jpg)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euHow to blog
Either you sign up for a blog-publishing service or you host your own blog on a server.Blog-publishing service • is easy to use, however• often you have to pay for additional features, it might seem
unprofessional, you have to follow the rules of the serviceHosting your own blog • is professional, gives you freedom, is often cheaper, however• It is rather complicated and demanding to set it up
![Page 10: Learning 2.0gether_Blogs01](https://reader036.vdocuments.site/reader036/viewer/2022062703/5555745cb4c9058a5a8b4ca0/html5/thumbnails/10.jpg)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euHow to blog
Blog-publishing service:• Blogger• Wordpress. Com• Tumblr• And many more
Free blog software for hosting a blog:• Wordpress.org• Drupal• And many more
If you use a blog-publishing service make sure that you use a custom domain. E.g. mybusiness.com instead of the default address like Mybusines.wordpress.com. It’s a paid upgrade.
![Page 11: Learning 2.0gether_Blogs01](https://reader036.vdocuments.site/reader036/viewer/2022062703/5555745cb4c9058a5a8b4ca0/html5/thumbnails/11.jpg)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euHow to blog
• As for all communication channels the most important thing is content
• Focus on creating high-quality content• Publish a new blog post at least once a
week• Be consistent, always publish on the
same day
![Page 12: Learning 2.0gether_Blogs01](https://reader036.vdocuments.site/reader036/viewer/2022062703/5555745cb4c9058a5a8b4ca0/html5/thumbnails/12.jpg)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euHow to blog
• As a rule of thumb: costumers do not care about you, they care about themselves!
• Do not write how great your are etc.• Do not write too much about yourself• Write something useful to them (e.g. solving a
certain problem, how to improve something, links to interesting articles)
• Position yourself as an expert in a certain field
![Page 13: Learning 2.0gether_Blogs01](https://reader036.vdocuments.site/reader036/viewer/2022062703/5555745cb4c9058a5a8b4ca0/html5/thumbnails/13.jpg)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euHow to blog
• Follow your communication strategy• You could use your blog as the heart of your
social media communication, spread new blog posts via Facebook, Twitter etc.
![Page 14: Learning 2.0gether_Blogs01](https://reader036.vdocuments.site/reader036/viewer/2022062703/5555745cb4c9058a5a8b4ca0/html5/thumbnails/14.jpg)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:\\www.learning2gether.euGood practice examples
Fiskarshttp://www.fiskateers.com/blog/Patagonia http://www.thecleanestline.com/