1. Nancy Leve, Owner/PartnerVirtual Fundamentalswww.virtualfundamentals.com 954-562-5951

2. Why a Website As important as a phone number Your online identity Like Yellow pages in the past customer has a problem and wants it fixed To provide lots of information To serve your customers Inexpensive but powerful sales & communication tool Always accessible No weather, geography or store closing restrictions 3. Step One: Domain name URL: Uniform resource locator (address) http://www.VirtualFundamentals.com confusion: case insensitive Expertsexchange might be better as experts-exchange Is registered (annual fee) allows you exclusive right ofuse Highly wanted names - expensive, others $10/year Business.com sold for $7.5 million in 1999 AsSeenOnTv.com in 2000 for $5.1 million 4. Domain Search 5. Domain Availability: WhoIs.net 6. Step 2: Which web hosting services Server: Like large computer you lease stores your web site so people can access over the internet if it goes down your site goes down Shared hosting: Upgrading to dedicated server may benecessary Prices per month vary Additional items may be upgrade (addl pages) Dont be upsold to lots of extras Longer contract holds you captive 7. What you want to know Blog or forum capability Email through the domain name Reviews by users Call tech support before you buy- response time Easy site builder system (usually proprietary) Tutorials for use (check YouTube) 8. Web Hosting Comparisons 9. iPageControl Panel 10. Step 3: How to Build it Learn HTML (Hypertext Markup Language) software language used on Internets World Wide Web Use website templates which can be installed on yourweb server Do a search for web site templates Templatemonster.com, DreamTemplate.com Word Press Has a site generator application that is easy to learn Weebly, Squarespace, Yola, Jigsy, Yola. 11. Building a web site using a webprofessional (developer/designer) Price varies a lot Freelance websites: elance.com, etc. Downside: Dont write copy Need direction on look Held hostage Updates handled when available with half hour minimum Cant move YOUR website 12. Can I Build it? Yes. Benefits You have control Lower price See example: www.weebly.com 13. Step 4: Type of Site Promotion/information/customer support Adjunct source of sales revenue (Target) Retail operation (Amazon) 14. Step 5: Content Strategy: SEO Keywords Brainstorm Think like your customer Use as bullets, paragraph headers, page names Repeat in text as often as possible and in different ways 15. Step 5:Content Whats the call to action Answer this question. I want the person who visitsmy website to ________________ At a minimum you want their business card Set an appointment Buy your product Every page leads them to take that action 16. Step 5: Content It is King: establishes credibility Review competitors Keep it current, fresh and relevant Straight forward, compelling and professional no technological jargon/ industry abbreviations People are busy/impatient. When on web highly activated state not readingscanning. Break up long blocks of text with headings or images Provide contact information on every page 17. Basic Business Information Should reflect as accurately as possible, what yourbusiness is all about, what you do, how you do it andwhy you are better at it How to contact you Methods of payment you take Locations and hours Answers to frequently asked questions 18. Step 6:The Look First impression of your company: Professional, Fun, Funky Depends on your target audience/brand Theme of low cost bargain or high roller (different look) Better to not have one than have one that makes yourcompany look bad Advanced graphics slows page load time Simple (too much creates anxiety) and intuitive Users prefer a standard look Eg. Car w/o steering wheel -no 19. Look of the Copy Verdana & Georgia fonts developed for web Good readability in all sizes Use bullets when possible People are scanning more than actually reading Dont use I/we; use You Tight concise copy without wasted words Use ALL CAPS selectively Dont underline (seems like a link) 20. Step 7: Navigation Where will the customer find the information they want Simple Templates have norms Basics: Home page, Contact, About Us, FAQ,Testimonials Additional: testimonials, product information, pricing 21. Navigation and Site Flow Provide different information on different pages Make it easy for them to find the answers to theirquestions What is your call to action/ converting site traffic intoleads or sales Want their contact information Want them to contact you via email or phone Want them to make a purchase 22. Home Page Introduction Most general info Keep important info above the fold Sets the look for consistency throughout Establishes navigation 23. Step 7:Test Drive How do consumers use it Sit and watch someone navigate the site What questions do users have Get lots of family and friends to give feedback It doesnt need to be perfect to start 24. Step 8: Building site traffic How to get people to your website If you build it, they wont just come YOU Build Your Audience promote web site address all the time and on every thing Business cards, letterhead, bags, gift cards, cash register receipts, signature of your emails, brochures, automated phone messages, newsletters social media marketing: Facebook, Twitter, LinkedIn Get on listings: Yelp and free yellow pages listings Viral marketing (YouTube, emails, blogs, etc.) 25. SEO: Search Engine Optimization People find you from search engines Paid vs organic vs Google Places Page rank on search engines is important Listings order based on SE crawlers and complicatedmathematical algorithms Variety of methods increase prominence Relevance= appropriate keywords, authority=links Can hire a Search Engine Optimizer or become more knowledgeable www.SEOBook.com 26. Step 9: Track your traffic Are you getting people to web site Google Analytics free Number of site visitors (unique) Where the traffic is coming from Bounce rate (time duration of site visitor on your site) Impact of promotions/ marketing efforts 27. Step 10: Making money via site Selling a product or service on-line Paypal, Google Checkout, Merchant Accounts Affiliate marketing Advertising revenue: add Googles Adsense Ads. 28. Road Map: Ten Steps Step 1: Available domain name Step 2: Hosting site Step 3: Who will build it Step 4: Website type: information, adjunct selling, retail Step 5: Copy 29. Ten Steps Step 6: The Look Step 7: Navigation pages Step 8: Test drive Step 9: Build traffic Step 10: Track visitorsOngoing: Revise, update and improve 30. Resource: Virtual Fundamentals Like our facebook page www.facebook.com/VirtualFundamentals iPage affiliate marketing call with questions Twitter: www.twitter.com/webbasics4u Blog: Virtually Connected http://www.virtuallyconnected.us/blog/ Check out pricing on web site www.VirtualFundamentals.com