learn how to move your organisation through the ...€¦ · • online/digital/social media...
TRANSCRIPT
Terry Johnston - DirectorBrand Ambassadors Pty LtdP. 0419 757 896E. [email protected]
LEARN HOW TO MOVE YOUR ORGANISATION THROUGHTHE SPONSORSHIP CONTINUUM
• Development of appropriate sponsorship levels is critical• Creation of a unique IP for each to protect integrity of
sponsorship hierarchy • Pricing determined based on inventory analysis
• PreferredSuppliers–definition• Incumbent contracts need examining
PhilanthropicDonations
BrandAssociation
CommercialDecision
Make sponsorship a sustainable revenue line for your event or organisation!
LEARN HOW TO DEVELOP A SPONSORSHIP STRUCTURE
SPONSORSHIP READY - OUTCOMES• Knowledge & skills to apply to your own organisations
sponsorship so you can become sponsorship ready• Workshop to learn how to conduct a sponsorship
inventory analysis• Learn how to develop a sponsorship structure• Understand how to use your organisations intellectual
property to maximise value
• Development of a organisation capability statement• Development of baseline sponsorship packages• Development of a go to market strategy
Terry Johnston - DirectorBrand Ambassadors Pty LtdP. 0419 757 896E. [email protected]
• Impact Brand image, visibility and awareness• Access to talent/ambassadors• Stimulate sales/trial/usage• Deliveringfoottraffictoyourbusiness• Deliveringonlinetraffictoyourwebsite• Entertaining clients• Money Can’t buy experiences for customers or consumers
• Motivating employees• Showcasing community and social responsibility• Product display/demonstration• Networking with co-sponsors• Online/digital/social media campaigns• Media equivalency
LEARN HOW TO FOCUS ON OBJECTIVES NOT BENEFITS WHEN SELLING
TESTIMONIAL
Brand Ambassadors have added significant value to Southport SLSC’s sponsorship strategy, in a number of ways. Most notably in providing a clear definition of the organisations assets to present to potential sponsors with distinct sponsorship packages, and a correlated value to the organisation such that both parties are aligned appropriately, and highlighting untapped revenue streams locked within the organisation.
Also, the education of the management committee, and then the members, about the process and that assets are not to be ‘sold’ individually, like for a new boat or sign or vehicle, but rather within the afore mentioned packages has transformed their expectations, as well as the very discussion regarding sponsors and their role within the organisation.
Further, sponsors expectations have changed over the years such that they need to be able to demonstrate to their stakeholders value for their ‘investment’. The combination of the Capability Statement and the clearly defined Sponsorship Packages presents a very professional approach by the organisation to them, and gives them confidence in their decision and their association.Bill Gordon-ThomsonPresidentSouthport Surf Life Saving Organisation
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• Fixed fee or retainer• 3-4 months project duration
• Budget for artwork and printing required also
ENGAGEMENT
LEARN HOW TO DO A SPONSORSHIP INVENTORY ANALYSIS• Sponsorship types• Exclusivity• Venue• Signage• Hospitality• Digital• Loyalty marketing• Database
• Employees• Public relations• Mediaprofile• Research• Ambassadors• Awards, events• Money can’t buy experiences