leap.it angellist intro_5_14
DESCRIPTION
Pitch deck for Leap.it developed for Angel list (5/14) Leap.it is focused on reinventing search with a collaborative platform that will allow searchers to edit, share, and impact results across social networks. Leap.it differentiates itself by: 1) provides visual search results versus the usual list of links; 2) provides search result gathering and curation; 3) allows sharing of curated results across social networks. The search platform, at www.Leap.it, leverages the company’s proprietary 'meta real-time search engine' that ranks web content based on real-time information (Twitter, Facebook, news, etc).TRANSCRIPT
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A NEW PERSPECTIVE ON SEARCH
SEARCH SOCIAL
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Visual Social Search
Rapidly growing new way to search
• Leap.it in last 4 weeks: Over 850,000 visitors, 2 min on site, 30% return
• Core technology: real-‐Cme search -‐ strategic gap with Google
-‐ 3 patents filed, 4 provisionals outlined, and soFware code
• Leap.it ‘PerspecCves’ turns search into a social network –
-‐ Focus on viral adopCon & engagement of Leap.it
• 2013 Search: $18.4 billion: 43% of Internet ad rev, 9% YoY growth
Sponsored search market leads in user moneCzaCon
• $2.4M Raised to date: 9 FTE: 6 FT SoFware engineers
• Currently Closing on $1.1M Note ($750K In, 50% credit available)
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Algorithms based on ‘whats happening now’
"We think the real-‐5me search is incredibly important and the real-‐5me data that's coming online can be super-‐useful in terms of us finding out something like, you know, is this conference today any good? Is it warmer in San Francisco than it is in Silicon Valley? You can actually look at tweets and see those sorts of paKerns, so there's a lot of useful informa5on about real 5me and your ac5ons that we think ul5mately will reinvent search." Marissa Mayer, Google From an ar5cle in The Guardian
Text
Images
Video
User-‐Generated Content
Geo-‐Content
Content About Content
StaCc Web Index Primary Variable: URL
Twifer
Tumblr
Flickr
Foursquare
Content About Real-‐Time Content
Hashtags
Trending
Grams
OG Data
URL Data Real-‐Cme Index: Trust (friend)
Referrals (retweet/like) Audience (followers)
Web Authority (URL co-‐occurance and ranking)
Temporal (Timeliness) Velocity (Trending) Geo (Result Nearby)
Human Cura5on (Perspec5ves)
Web Content Real-‐Cme ConversaCon
Keyword Search Algo
COLLECT COLLABORATE SHARE
SEARCH AS A SOCIAL NETWORK
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Search as a Social Network Search & Create PerspecCve
PerspecCve Sharing, Discovery & CuraCon
PerspecCves Engagement Plajorm OpCmize & Scale the Search Network
80% of the 2me searchers want confirma2on of informa2on from a real person
Consumer does web search &
repriori7zes results based on their “Perspec7ve”
Discovery by Perspec7ve
founder’s social network or a web searcher
Web result sugges7on & cura7on
by extended network
Discover and engage new social network around shared
interests
Social Network
Makes comments
Interest networks & personalized content pages
Searcher Interest A
Recommends Content to Add
Mobile & Video sharing sites
Searcher Interest B
Shares alterna5ve Perspec5ves
Websites & email
Enable, encourage & op5mize for sharing
Blogs, niche sites
Social networks
Sponsored Search & Contextual Widget
Communi5es & forums
Use paid media to
addi5onally s5mulate and spread
Track results and op5mize, monitor and triage for react and respond conversa5ons
Op7mize Perspec7ve
discovery with contextual and real-‐
7me search
Engage with new users with contextual paid media plaGorm
Network effect advantages
Network Effect Growth Curve
ComparaCve Advantages • Adop5on increases
exponen5ally at point of cri5cal mass
• User value increases
with each new user
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• Monthly Ac5ve Users Apr ‘14: 187,000
• MAU as of Oct ‘14: 1,000,000
• MAU as of April ‘15: 3,000,000 +
• Revenue (Planned) Sept ‘14: $190,000 • Revenue April ‘15: $2,200,000
User Growth Milestones
Our Model: Social=user + Search=$$
!
Search + Social
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Search Market: Huge and growing
• 2013 Search ad revenues: $18.4 billion (43% of all Internet ad rev) • 9% Year over Year growth from 2012
• Real-‐Time Trend PaKerns Iden5fica5on • Cross Pollina5on of Real-‐Time Data and Authorita5ve Sta5c Web Sources
• Private Perspec5ves (curated search) • Mone5za5on Tes5ng • Embeddable Search and Perspec5ves • Richer Mobile Support – Including Geo Emphasis
Product Roadmap
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$1.1M Convertible Note Investment Opp
Use of Funds: • Accelerate Growth, drive user engagement • Drive strategic rela5onships • Expand user acquisi5on pathways • Refine Sponsored search ad model
1 Year Conver2ble Note (8%, No Cap, 3x liquidity) $750,000 already commiGed 50% KS Angel Investor tax credit ($175K available)
Final thought: Opportunity to reinvent search Information Retrieval Timeline
Collaboration + Real-time Web
Real-timeLink
Browsing
QualifiedResults
Personalized Organization
Meta-Search
Directories
Browsers
Text-ContentIndexing
Spiders
Net-OrientedAccess
FoundationTechnology
Pre-1990 1990 1992 1993 1994 1995 1996 1997 1998 1999 2004 2007 2014
ARPANet; AOL
HTTP, URL, WWW, HTML
Archie Gopher VeronicaALIWEB
WWW Wanderer, WWW Worm
Archtext Webcrawler HotBot GoTo All the WebExcite Lycos Inktomi Overture FAST
AltaVista Infospace
Mosaic Netscape Internet Explorer Safari Firefox
Yahoo! Northern Light LookSmart
Open DirectoryProject
Meta-crawler
Ask Jeeves
GoogleDirect Hit
Real-time & Social Engage
Others
Yahoo Direct Google Instant Bing
"Search"
"Surf"
"Perspective"
Search'algorithms'are'no'longer'the'liveblood'of'IP.'Ui'&'Ux'are'becoming'increasing'important'in'social'communi<es'–'that'is'the'‘new'IP'driver’'–'“Social'Engineering”'is'replacing'“Algorithmic'Engineering”.''Tech'MEGATrends'(2011)
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Final thought: Opportunity to reinvent search
Meta Trends Visual Web Real-time Responsive Design Content
Collaboration Personalization
Leap2 ObjecCve
Provide a new naviga5on experience (dynamic context and categories, hunter v.
gatherer)
Provide user experience to affect query forma5on & reforma5on (visual context
building/refining)
Op5mize a consistent viewing experience for informa5on naviga5on across all devices
Integrate search directly with open communi5es of
individual to allow for search result cura5on.
Increase search result relevance of both web
& conversa5onal content (real-‐5me social media) by integra5ng each info type.
Leap2 Feature(s)
Search Results as Visual Objects
Integrated web & real-‐5me search streaming
Tac5le interface with search objects Perspec5ves
Search Alerts Perspec5ves Search History
Leap2 Core Tech/IP
System & method for integrated query and
naviga5on of an informa5on resource.
Copyrighted Sojware Code
Index of Web URL to Real-‐5me URLs
Real-‐5me n-‐grams
Algorithmic
Context building around search objects
Density paKern iden5fica5on around related query words
System & method for human cura5on and socializa5on of search results across
mul5ple networks
Copyrighted Sojware Code
Density paKern ID trending grams near queries.
Reverse n-‐gram analysis of web text related to
Real-‐5me grams
Alerts Engine
MarkeCng Stats
Visual web growth rate – 12 months, Pinterest 88% and Tumblr 74% (Global Web Index)
Google currently not u7lizing twiUer for real-‐7me signalling
(Search Engine Watch, January 2014)
Mobile app downloads will peak in 2013,
where the Mobile Web will take over.
(ABI Research, 2010)
Over 75% of consumers rely on social networks when researching new
products (Source: IBM, 2011)
MarkeCng Players (Startups)
Tumblr & Pinterest (Spezify, Space5me, Thingle, Oolone)
TwiKer (Aardvark, Collecta, Topsy) Many Pinterest & Wikipedia
(Zakta, Searchteam) Facebook & Yahoo
(Taptu)
APPENDIX
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Team: Search & Social Background
Development Team Management Team
FOUNDER/CEO Mike Farmer
Chief Navigator
PRODUCT Tyler VanWinkle
DEV LEAD Andrew Lee
BUS. ANALYST/DEV Mike Marley
DEVELOPER Reza Heidari
CREATIVE Travis Williams
BIZ DEV Vidya Ravella*
ADMIN/PROJECTS BriKain Kovac (pt)
API DEV Jaime Bellmyer
Thad Langford Aaron McKee Sarah Gambach
Advisors
Dan Carroll
The Team
Mike Farmer CEO/Founder
Experience: • Co-‐founded four new ventures, raised over seven million dollars of early-‐stage capital, authored or co-‐authored 10 patents. • Developed vision and working prototype for voice search in 2005, based on plasorm called BYOMS, Build Your Own Mobile Search • Strategically led in the development of a 10 year $600 million dollar technology-‐based economic development ini5a5ve. • Mike has worked as founder or senior manager new technology ventures including CAP CO2, kozoru (Kansas City), Aristotle
Interna5onal (Washington DC), Etak-‐TeleAtlas (Menlo Park), and Rand McNally (San Francisco) • MBA, Lally School of Management, Rensselaer Polytechnic InsCtute W Franklin Spafford Award for highest academic highest.
Robert Bozzone Scholar in Management & Technology. BS Business, Kansas State University, College of Business Administra5on Specializes in: • Radical Innova5on. Strategic “front-‐end” analysis for a product’s market, technology and compe55ve forces and learning plan
development. Studied Radical Innova5on under academic team who authored the book Radical InnovaCon (Harvard Business Press) Leap2: • Founder, Chief Execu5ve Officer, Chairman of the Board • Raised over $2M Seed Capital, grew the management and engineering team to nine employees • Led early-‐stage development of Leap2 with Lean Startup approach, featured on front page of the New York Times (Oct. 2012) • Created original Leap2 vision of ‘Search Mapping’, authored patent 5tled , SYSTEMS AND METHODS FOR INTEGRATED QUERY AND
NAVIGATION OF AN INFORMATION RESOURCE • Managed ini5al development of mobile real-‐5me search & naviga5on applica5on, named Sprint “App of the Week” and Silicon
Prairie News “App of the Year” finalist • Conceptualized “Living Search approach to meta real-‐5me search, use of real-‐5me grams and reverse n-‐grams. • Developed concept for search monitoring plasorm for receiving alerts based on real-‐5me streams of informa5on • Featured guest on CNN Anderson Cooper, the White House to talk about Leap2 and out efforts to reinvent search
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Tyler VanWinkle Product Development and Direction
Experience: • Barkley –Technical Director for Agency’s leading clients. Deeply involved in new business and delivering high impact results to exis5ng clients. • Open Methods – Product Manager for mul5ple products including flagship product OpenVXML which allowed for IVR applica5on development in a GUI based graphing engine. Also managed and led open source efforts for the product including si{ng on the Eclipse Founda5on’s recommenda5on commiKee. • Kozoru – Product Manager for NLP search plasorm. Was responsible for the idea5on and crea5on of the BYOMS(build your own mobile search) product, which offered site specific natural language search in an instant messaging plasorm leveraging a Ques5on/Answer format Specializes In: • Crea5ve thinking and problem solving. • Idea5on and Product Vision. • Leading and managing product development teams. • Deep integra5on into full lifecycle. Concept and Idea5on through implementa5on and delivery. • Innova5ve strategies and technology implementa5on to solve and disrupt “real-‐world” problems and constraints. • Results oriented product delivery with a focus on measuring and delivering ROI and product acceptance and usage, tying back to meet high-‐level goals.
Leap2: • Built and led a team of 7 individuals from a pre-‐funded prototype product, through the funding process, into a full-‐5me, fully func5onal product development organiza5on. • Guided and informed the development of Leap2’s search plasorm. • Spearheaded idea5on and development of Leap2’s “Perspec5ves” • Spoken, Presented, and contributed at many Technical and Community events and ar5cles including Kaufman Founda5on, BigKC, Silicon Prairie News, Invest Midwest, WTC, and one million cups. • Primary Author of Patents: Systems and Methods for Human Cura5on and socializa5on of search results across mul5ple networks. Co-‐Author of Patent: Flow calcula5on/ accelera5on and velocity mapping / density paKerning / hi signal output based on average flow of informa5on. Awards: Communica5on Arts, Mul5ple Addy’s including best in show, Cannes Bronze Lion, Omni award winner, Cause Prizm best in show, • Has had products featured in: Wired.com, MIT tech review, GigaOM, Comm Arts Annual, Techcrunch,
The Team
Andrew Lee Search Technologies and Architecture
Experience: • Computer Science degree from the University of Missouri Kansas City in 2004 • 7 years at Barkley (adver5sing). Technical Architect/Technical Director • Clients: Sonic Drive-‐In, UMB, Caseys, Payless, Krispy Kreme, Sprint, Lee, Applebee's, Dice • Addy and Cannes Lion award winner • Designed and developed scalable e-‐commerce systems. Processed tens of thousand of transac5ons worth over $2 million. • Developed scalable, high traffic web sites for large na5onal brands. • 2 years contrac5ng in Telecommunica5ons, and Insurance industries. Sojware Engineer • Developed dynamic heuris5c rule based system for audi5ng and fraud detec5on for the Na5onal Associa5on of Insurance Commissioners • 2 years contrac5ng for the Department of Defense. Sojware Engineer/Programmer Analyst • Developed real-‐5me, high availability human resources applica5ons for the Marine Corps for service personnel worldwide • 2 years developing scalable web applica5ons for Bensoj. Sojware Engineer. • Designed and developed scalable mass marke5ng email distribu5on system (DMAS). Generated and delivered more than 1 million emails per day.
Specializes In: • Scalable Systems Architecture • Search Systems • Web Development (HTML,CSS,JavaScript,jQuery,AJAX) • Systems Development (Java,Ruby,JRuby,JavaScript,JSON) • Na5ve Mobile Applica5on Development (Objec5ve-‐C) • Storage Systems (Redis,Cassandra,PostgreSQL,MySQL) • Object Oriented Design • Crea5ve Problem Solving Leap2: • Head of Search • Systems Engineer • iOS Na5ve Applica5on Development • Plasorm Development • Leap2 Meta Real Time Engine • Leap2 Out of Band Processing Engine • Leap2 Real Time Stream Processing Engine • Leap2 Screenshot Service • Leap2 Distributed Storage System • Services API Development
The Team
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Mike Marley Search Systems Analysis/R&D
Experience: • BS and MS in Electrical Engineering from Southern Methodist University • MS in Computer Science from The University of Virginia (Real-‐5me scheduling in distributed OS) • MBA from The University of Notre Dame • 5 years at Lucent Technologies (Telecom), Member Technical Staff • 1 year at Thinkfire Services (Intellectual Property Consultancy) • 4 years at Navigant Consul5ng (Consul5ng Firm), Managing Consultant • 3 years at The Allen Group (Sojware Development Consultancy), Head of Sojware Development • Author on 6 publica5ons in leading technical journals
Specializes In: • Android, iOS App Development (Java, Objec5ve-‐C) • Back-‐end (PHP, Java) • Databases (MySQL) • RESTful Services (JSON, XML) • Elas5cSearch data modeling and query building • Real-‐5me data analysis and research • Financial Modeling and Intellectual Property
Leap2: • Na5ve Android app architecture and development • Intellectual Property work including patent drajing and prosecu5on • Financial modeling and forecas5ng • Real-‐5me data analysis, search algorithm research and development • Real-‐5me search system architecture / system development • Microsoj Windows 8 app project management and QA • Researching the applica5on of signal analysis techniques on real-‐5me social data. • Sta5s5cal and data analysis to quan5fy and understand rela5onships between search, news and social networks. • Researching calcula5ons and rankings of social users to measure and quan5fy their impact in a given social network. • Research and analysis surrounding the informa5on content and user interac5on around social network messages.
The Team
Jaime Bellmyer Services Implementation
Experience: • 3 years programming employee quota metrics and insurance premium calcula5ons in C for Ameritas Life Insurance • Thirteen years providing web solu5ons in Perl and Ruby to contract clients • Clients included Scion, IEEE, ZipZoomAuto, and New York University's College of Nursing • Maintains KConRails.coim blog, focused on helping Ruby newcomers • Frequent speaker at Ruby/Rails events • Top 3% contributor to StackOverflow.com, specializing in Ruby, Rails, and Test Driven Development
Specializes In: • Object-‐Oriented Programming • Test-‐Driven Development • RESTful API Development • Applica5on/Plasorm Op5miza5on • AI solu5ons, primarily via gene5c algorithms and neural networks
Leap2: • Built the early stage, browser-‐only prototype of Leap2's mobile applica5on • Developed and maintains the RESTful JSON API used by all client versions of Leap2 • Engineered a fingerprin5ng solu5on for mobile devices to beKer track device registra5ons across marke5ng campaigns • Created n-‐gram matrices based on analyzed twiKer content to implement both search term autocomplete, and hashtag sugges5on • Implemen5ng AI solu5ons for search op5miza5on that integrate crowd-‐sourced human feedback.
The Team
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Reza Heidari Engineer
Experience: • Computer Science degree from Kansas State University in 2004 • 9 years at Barkley (adver5sing). Sojware Engineer/Technical Director • Clients included Sonic Drive-‐In, Dice.com, Lee Jeans, HNTB, New Era, Quiznos, • Communica5on Arts, Addy, Cannes Lion, Prism, Omni award winner
Specializes In: • Object Oriented Design • Front-‐end (AngularJS, jQuery, AJAX, HTML5, CSS3) • Back-‐end (Node.js, PHP, Java, C#) • Databases (MySQL, SQL Server) • RESTful Services (JSON, XML) • Third-‐party API Integra5on (TwiKer, Facebook, LinkedIn, YouTube, Google Maps, Bing) Leap2: • Lead developer of the web-‐facing version • Built in node.js, usage of AngularJS on the front-‐end • Leap2 API (also serves the mobile applica5ons) • Leap2 Screenshot Service • TwiKer, LinkedIn and Facebook (OAuth) • Architectural design of the screenshot service • Research usage of graph databases within the Leap2 stack for deriving interests, rela5onships and recommenda5ons based on usage
The Team
Travis Williams UI/UX Design & Creative Direction
Experience: • BFA in Design from Missouri State University • Art Director in studio and corporate environments • Digital Crea5ve Director for Barkley and Adamson (adver5sing agencies) • Proprietor of Rivet Crea5ve – Design and Development Studio • Webby, Omni award winner
Specializes In: • Art/Crea5ve Direc5on • User Interface Design and User Experience Design • Project Management • User Tes5ng • Asset Produc5on • Adobe CC Leap2: • Mobile and Web UI/UX design • Product Crea5ve Asset Produc5on • Brand Development and Management • Marke5ng Materials and Adver5sing • Crea5ve Outsource Management
The Team
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Vidya is an execu5ve with extensive experience in business development, marke5ng, account management and sales. She has several years of experience working with venture-‐backed start ups such as Servo (Khosla funded) and doubleTwist (Index Ventures funded) as well as large companies such as The Walt Disney Company, JPMorganChase and Logitech. Vidya holds an MBA from Stanford University's Graduate School of Business and an undergraduate degree from Brown University
BriKain has spent the past 7 years leading experien5al marke5ng teams across the country, represen5ng more than 60 brands such as Nintendo, Nike Southwest Airlines, The Color Run, Ford, General Motors, Anheuser-‐Bush, 5-‐Hour Energy, and the Kansas City Royals to name a few.
BriKain played an integral role in the pre-‐launch of Google Fiber and acted as a manager at the brand's interac5ve space. Since, BriKain has become co-‐leader and Communica5ons Pilot of the KC Startup Village, working closely with the Kauffman founda5on and many civic and public leaders throughout KC.
Vidya Ravella
Brittain Kovač
The Team
Richard spent 4 years as the Chief Revenue Officer at Smarter.com (part of MeziMedia which was acquired by ValueClick in July 2007) focusing on driving traffic to the site through search marke5ng. Prior to Smarter.com, Richard spent 7 years with Yahoo Search Marke5ng (previously GoTo.com / Overture). At GoTo.com, Richard started as the first Product Manager and spent his last 5 years as VP of Business Opera5ons, overseeing the business metrics and leading analyses to provide insight and recommenda5ons to the execu5ve team, ul5mately producing more than $1 Billion in incremental revenue
Richard Chino
Brad has been an early stage investor and entrepreneur since 1987. Prior to co-‐founding Foundry Group, he co-‐founded Mobius Venture Capital and, prior to that, founded Intensity Ventures. Brad is also a co-‐founder of TechStars. In addi5on to his inves5ng efforts, Brad has been ac5ve with several non-‐profit organiza5ons and currently is chair of the Na5onal Center for Women & Informa5on Technology, co-‐chair of Startup Colorado, and on the board of UP Global. Brad is a na5onally recognized speaker on the topics of venture capital inves5ng and entrepreneurship and writes the widely read blogs Feld Thoughts, Startup Revolu5on, and Ask the VC
Brad Feld
Dan is the Senior Vice President of Digital at Icon Interna5onal (Omnicom). Dan is also the founder and CEO of AdPredic5ve, an innovator in the field of "demand-‐side" adver5sing plasorms. Dan has worked for Utne Reader magazine, the economic public policy think tank Growth and Jus5ce and in labor organizing with SEIU. He currently serves as an adviser to on the board of AdPredic5ve,Leap2, Ice Mate and AgLocal.
Dan Carroll
The Advisors
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Thad has a history of building transforma5ve businesses within both Fortune 500 companies and early stage ventures. Most recently Thad served as the President & Chief Execu5ve Officer of Zave Networks, an early stage technology venture dedicated to crea5ng a service that closes the loop between online/mobile digital adver5sing and the sale of the product in brick and mortar retail stores. He redefined the go to market approach and grew the company to posi5on Zave as the leading digital incen5ve plasorm provider. This led to Zave’s acquisi5on by Google in 2011.
Aaron is a veteran in the mobile industry, with senior level management roles with such companies as GroundTruth/Umber Systems, Motricity, InfoSpace, and Sprint. Currently, Aaron is responsible for managing Ground Truth’s business rela5onships with mobile operators and other partners. Before this role at Motricity, Aaron served InfoSpace as director, partner development, where he was responsible for all facets of rela5onships and account development with mobile operator clients.
Sarah’s background in business opera5ons for high growth companies includes fueling the growth and driving the sale of several companies/technologies across industries and public/private sectors including ViA, Inc, (Siemens) Murphy Maxwell, (CDR) and Strategic Business Systems (Brocade). As a Partner with Rocket Fuel, Sarah advises both high tech startups and enterprise customers focused on accelera5ng growth.
Thad Langford
Aaron McKee
Sarah Gambach
The Advisors