leap year marketing bi abg presentation 08-23-13
DESCRIPTION
Presentation to Alliance for Business Growth BNI, Concord, NH, Joanne Randall, President of Leap Year Marketing and Host of Marketing Mojo Radio, WKXLTRANSCRIPT
LEAP YEAR MARKETING
Websitewww.LeapYearMarketing.com
FacebookTwitterLinked InSlide SharePinterestWeekly Radio Show – Marketing Mojo Radio WKXL ConcordBlogEmail Marketing with Constant ContactEvents and WorkshopsSpeaking engagements, radio and magazine interviewsNetworkingVolunteer and Participate in numerous Groups and Associations
2 Client Profiles
• Lynne Haney, Mortgage Lender with Schaefer Mortgage
• John Butler, Chimney Sweep, Admiralty Chimney
LYNNE HANEY
• Goals
1. Increase followers on Social Media and increase credibility as the expert and resource in her industry.
2. Blog through website to increase content and searchability online.
3. Reach current contacts with quality email to stay in touch and offer helpful articles to her contact sphere.
• Leap Year Marketing
Completed FB profile, connected to Twitter and Linked In, Slideshare, regular posts, promotions, invites
Weekly blog post with keywords and tags
Use Constant Contact to create quality messages on a regular basis to valuable contacts
Goal #1:Increase followers on Social Media and increase
credibility as the expert and resource in her industry
Goal #2: Blog through website to increase content and searchability online.
Goal #3:Reach current contacts with quality email to stay in touch and offer helpful articles to her contact sphere.
BONUS!
Referral to Mike D. for website work, SEO, and
Mobile WebSite = Repeat TYFCB
JOHN BUTLER
• Goals
1. New website
2. Blog through website to increase content and searchability online, as well as educate the public about Chimney safety
3. Share photos online displaying samples of chimneys that need work to create demand
• Leap Year Marketing
Completed website content by page for developer
Weekly blog post through website with keywords and tags with industry recommendations for inspections, cleanings, and repairs
Completed Social Media Profiles and post job site photos to spotlight quality of work
Goal #1:New website
Bonus! Referral to Mike D. for website and SEO = repeat TYFCB
Goal #2: Blog through website to increase content and searchability online, as well as educate the public about Chimney safety
Goal #3: Share photos online displaying samples of chimneys that need work to create demand
CLIENTS=IDEAS FOR REFERRALS
Current Clients• U-Gro Hydroponic Garden System – referral
to Mike D.• Audio Video Experience and AVE
Commercial– referral to Mike D. and Kim Landry
• Step by Step Worldwide Ministries – referral from David Snyder
• Cooper Hill Pizzeria• Keeping Families First• Diamond Hill Builders• Capital Home Inspections• Lifetime Tax and Accounting
BNI Clients Past and Present Individual Fitness Garry’s Service Center BSR Services Cedar Mill Group Capitol Craftsman and Romance Jewelers Alice Young The Paige Agency
Eagle Square Deli Marble Perfect and Millicare by Marble
Perfect Fleming Garage Doors Karen MacKenzie, EA Pittsfield Rotary Hot Air Balloon Rally
Thank you!