leanconf 2014 keynote: leanconf cta: innovate! by janice fraser
DESCRIPTION
Every Lean Startup entrepreneur knows the value of a strong call to action. In our closing Keynote, Janice Fraser calls on the Lean Startup community to rethink what we're working on. Janice asks us to look at the mundane with fresh eyes, disrupt the status quo, and apply our technique to problems that matter. She shows how big changes can result from experiments that are at once bold and subtle. Janice brings wide-ranging inspiration from retail, education, and technology to show you how innovation is possible in any context. And she calls on all of us to thoughtfully question our assumptions, reframe the big questions, and deliver outsized value to the world.TRANSCRIPT
@clevergirl
Keep in touch!
@clevergirl
Lean Startup is more than faithful execution of Build-Measure-Learn.
!
Lean Startup is about manifesting a better world.
Doing thought experiments.
Finding a big mountain to climb.
Observing strengths and shortcomings.
Being bold and also subtle.
INNOVATION
Disruptive Innovation
Disruptive innovations seem to be lacking when evaluated by the performance definitions of existing market leaders. !In reality, disruptors redefine quality based on needs of new or underserved consumers. !Dominant players are trapped by the attributes of their own success and can’t compete.
Mass market
customer needs
Disruptors: Clean slate redefinition of quality
Market Leaders: More, better, faster within current definition
FEAT
UR
ES
& P
ER
FOR
MA
NC
E
TIME
Features and performance eventually outstrip user needs. This creates an opportunity to innovate.
Opportunity Begins with Customer Needs
CLAY CHRISTIANSON INNOVATOR’S DILEMMA
POWER USERS
SATISFIED CUSTOMERS
EVERYONE ELSE“I tried it and didn’t like it.”
“I’m stuck with it because there’s nothing else.” “Not interested.”
d
HOW DO YOU MANIFEST AN INNOVATION?
“The happiest place
on earth!”
—me.
WHAT DO WE EXPECT FROM A SCHOOL?
Building
Hallways
Classrooms
GradeLevels
Teachers
Tests
Grades
Building Hallways Classrooms Desks !
Teachers Grade Levels Tests Grades Ratings
Building Hallways Classrooms Desks !
Teachers Grade Levels Tests Grades Ratings
CONSTRAIN
!
How do children learn?
PROVOKE
DOMINANT (Feature-Rich) !Test Scores (school-level)
Instructional Minutes
Report Cards
GPA
Consistent Curriculum
Number of Topics
Multiple Tracks
Parity in Accomplishment
Extra Curricular Offerings
Measures of Quality in Education
DISRUPTIVE (Outcome Driven) !Curiosity
Depth of inquiry
Tenacity (to think big)
Agency (the right to start)
Persistence (to deliver)
Adaptability
Collaboration
Trust
Joy (in learning)
ATTEMPT
THE SPACE
COLLABORATORS
LEARNING COMMUNITY
WATCH
BWX KANBAN
D ITERATING THE LIBRARY
AGENCY
AGENCY
INTENSE CURIOSITY
AGENCYINTENSE CURIOSITY
INTENSE CURIOSITY
KINDNESS
THE BWX INNOVATION
A learning community designed to make better humans. All of us.
Brightworks “Learning Arc”
Constrain
AttemptProvoke
Watch
CONSTRAIN
PROVOKE
ATTEMPT
Watch.
WATCH
Constrain
AttemptProvoke
Watch
DOMINANT DISRUPTIVE
Designers
Fashion Week
Experts choose
3 collections/year
9-month lead time
Big-batch manufacturing
Source in developing nations
Big Bet win/lose
APPAREL
CONSTRAIN
Designers
Fashion Week
Experts choose
3 collections/year
9-month lead time
Big-batch manufacturing
Source in developing nations
Big Bet win/lose
How can we sell what
consumers want?
PROVOKE
ZARA Reinvent the supply chain
BetaBrand Community chooses styles
ATTEMPT
“Zara delivers new products twice each week to
its 1,670 stores around the world. This adds up
to more than 10,000 new designs each year. It
takes the company only 10 to 15 days to go
from the design stage to the sales floor.”
–Forbes
Store Manager • Measures sales per garment daily • Evaluates customer comments about
garments • Places orders for restocking twice/week
Commercial team adjusts the order
Inditex manufactures on demand
Order arrives within 2 days
WATCH
— The Telegraph
Zara sells more clothes than Macy’s.
ATTEMPT
ATTEMPT
ATTEMPT
WATCH
Watch
Constrain
AttemptProvoke
Watch
Taxis (Lyft/Uber/Halo) Lunch (Food Trucks) Hotels (AirBnB) Dr’s Offices (One Medical)
NEW! City Guide (I know a great little place)
Disruption Canvas Board Worksheet Thing!
PROJECT NAME DATE
Market Leaders Hallmarks CONSTRAINTS PROVOCATION
RESPONSES
Leaders’ UVP
ATTEMPT
What will you disrupt today?
DISRUPTcancel
@clevergirl
Thank you!