lean story telling – nicolas vérité, product owner of mongooseim

www.erlang-solutions.com

LeanStory Telling

Nicolas Vérité

How to shape a messagefor better communication

(TopSol Playbook)

Day 1, Tuesday 28th Nov11:00-13:30 Room D


Who am I?Nicolas Vérité (Nÿco)

@nyconyco

nicolasverite

Product Owner for MongooseIM (by Erlang Solutions)Writer & President @ LinuxFr.org

Meetups @ Lean Startup ExperienceWorkshops & serious games designer

[email protected]

https://twitter.com/nyconyco

https://www.linkedin.com/in/nicolasverite/

mailto:[email protected]


Who are you?

Name

Role

Why this workshop


Live sharing?

Pics & Text

▸ Twitter▸ LinkedIn▸ Google+▸ Facebook▸ Instagram▸ ...


Selfie?


Learning objectives

1. Shape a lightweight and minimalist story, to a fully developed narrative

2. Learn by listening, visualizing, doing, and sharing impressions and experience

3. Reboot your own message, by using a flexible articulation

4. Learn from the crowd with a large variety of useful cases


Lecture

Practice

Retrospective

Timebox: 2h30


Visual

Auditory

Kinesthetic

LEARN


Shu Ha Ri

Learnthe rules

Bendthe rules

Breakthe rules


Build

Measure

Learn


Merciless benevolence

Complacent violence


User Experience

Business

Technology

DESIRABILITY

FEASIBILITY

VIABILITY


Lean/Agile Story Telling!

Simple recipes


Make enterprise communication smooth


That was story telling


TopSol Playbook

Playbook: humble, simple, serious game

TopSol: To - P - Sol

to: target

P problem

Sol solution

Recipes, with ingredients, flexible, with options


Managing expectations

NOPEOnce upon a time

Novel, screenwritingElevator/investor pitch

YISSBusinessProducts & servicesIntra and inter-team


Basic

Expanded

Full

Shrinked

Wat?

TopSol Playbook


Basic TopSol Playbook 1/5

Target: who is your solution for? What types of roles, what personas/profiles?

Problem: what is their most painful issue? Spend MOAR time here! Not the lack of your solution!

Solution: your solution. Spend LESS time here!


Expanded TopSol Playbook 2/5


Empathy: what do they see, hear, feel everyday? Walk in their shoes


Consequences: impact of the problem on their everyday lifeSolution: your solution. Spend LESS time here!

Benefits: better, stronger, fast (facts and figures?)


Full TopSol Playbook 3/5

Context: in what environment do they evolve? What is their history, geolocation, vertical/industry?


Empathy: what do they see, hear, feel everyday? Walk in their shoes


Consequences: impact of the problem on their everyday life

Solution: your solution. Spend LESS time here!Benefits: better, stronger, fast (facts and figures?)

Why: what do you do to change the world?


Shrink TopSol Playbook 4/5

Remove everything

Keep only the necessary

One sentence

(Unique) Value Proposition

The MVP of a message

Extremely difficult


Wat? TopSol Playbook 5/5

Repeat some elements

Remove some elements

Add some elements

Re-order

Reinforce with visuals

Strengthen with body language

Add your magic


Inspirations

Monomyth, the hero’s journey

The Golden Circle, Simon Sinek

Lean Canvas, Ash Maurya


Usage

Agile

Lean Startup

Design

Marketing

Sales


Let’s practice

A4 paper

Sticky notes

5 steps


Retrospective

What I hated, disliked

What I suggest to improve, change

What I liked, loved

What I have learnt

How I will you use Story Telling from tomorrow on


Homework

Apply and teach

Test and adapt

Feedback and break


Learning objectives

1. Shape a lightweight and minimalist story, to a fully developed narrative

2. Learn by listening, visualizing, doing, and sharing impressions and experience

3. Reboot your own message, by using a flexible articulation

4. Learn from the crowd with a large variety of useful cases


Selfie?


Thanks, dzieki, merci