lean startup tools
DESCRIPTION
Overview of customer development tools in order to build awesome products - will add more over timeTRANSCRIPT
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Lean Startup Tools
@barryoreilly www.barryoreilly.com
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LEAN STARTUP TOOLS Some lightweight tools with a massive punch!
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Problem / Solution Canvas !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./.
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Problem / Solution Canvas !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./.
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What is the proble
m we
we want to test
What is our solution
to that problem
What assumptions ar
e we making
about our customers in te
rms of
our solution.. test
the riskiest 1
st If assu
mptions are in
validated… chang
e solution
If assumptions
are validated
… test next r
iskiest
customer ass
umption
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Business Model Canvas by Alex Osterwalder
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Conference Business Model Canvas
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Problems getting it up?
http://launchrock.com
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Problems getting it up?
Is there interest?
Do people sign
up?
Customer contacts
for later…
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Not sure what you look like?
http://unbounce.com
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Not sure what you look like?
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Are people interested?
http://www.kissmetrics.com
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Are people interested?
What are people
doing on the site
Feature usage
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http://aytm.com
Free to use on your own list - Remember those launchrocket sign ups ?!?!
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Talk to you interested customers?
http://www.snapengage.com
Free to trail
Interview customers live, when they are looking at your site and engaged Detailed visitor information
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Get people to test the product
Sadly L
You have to pa
y… 3 people $90
But 1 year money ba
ck guarantee
Wonder if I’ll b
e a happy cust
omer in a years
time?
PC and Mobile testing
Feedback in an hour
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GET OUT OF THE BUILDING!
Peg… rubber band
and USB camera