lean startup 101 - online tuesday
DESCRIPTION
Lean Startup introductions for Online Tuesday, a Meetup group for online professionals from Amsterdam, the NetherlandsTRANSCRIPT
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Lean Startup 101A brief guide to what Lean Startup is and why
it is relevant
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Startup ≠ small version of big company
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Startup ≠ small version of big company
Startups are temporary organisations in search of a repeatable and scalable business model
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Startup ≠ small version of big company
Startups are temporary organisations in search of a repeatable and scalable business model
search = innovative
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Startup ≠ small version of big company
Startups are temporary organisations in search of a repeatable and scalable business model
search = innovative = uncertainty
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Companies execute
Which is what they are good at
They have managers that predict, operate and plan using something called the Waterfall method
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WebvanThe tale of a Startup that wanted to be a
Company
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$1.200.000.000
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$1.200.000.000Nothing left, except
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Nine out of ten fail
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Nine out of ten failBecause they try to be a company: Plan,
Build & Launch
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Time
Waterfall
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Time
Risk Waterfall
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Time
Risk
Agile
Waterfall
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Startups don’t fail because of product development
We know what we can build
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Startups fail because …
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Startups fail because of a lack of customers
Just because you build it, that does not mean they will come
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By Steve Blank
Customer development
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Customer development
Customer Discovery
Customer Validation
Customer Creation
Company Building
Pivot
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Search
Customer Discovery
Customer Validation
Customer Creation
Company Building
Pivot
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Search
Customer Discovery
Customer Validation
Customer Creation
Company Building
Execute
Pivot
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Search
Customer Discovery
Customer Validation
Customer Creation
Company Building
ExecuteLearn
Pivot
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Search
Customer Discovery
Customer Validation
Customer Creation
Company Building
ExecuteLearn Confirm
Pivot
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Search
Customer Discovery
Customer Validation
Customer Creation
Company Building
ExecuteLearn Confirm AARRR
Pivot
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Search
Customer Discovery
Customer Validation
Customer Creation
Company Building
ExecuteLearn Confirm CEO hired
Pivot
AARRR
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Search
Customer Discovery
Customer Validation
Customer Creation
Company Building
ExecuteLearn Confirm CEO hired
Entrepreneurs start to think about leaving
Pivot
AARRR
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Lean Startup =Customer development combined with Agile product development
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Search
Customer Discovery
Customer Validation
Learn Confirm
Pivot
LearnLearning is mostly done by talking to potential customers.
But can also be achieved through observation and customer feedback
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Search
Customer Discovery
Customer Validation
Learn Confirm
Pivot
ConfirmConfirmation can be achieved through several kinds of tests, depending on what you want to confirm.
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Test optionsAre merely limited by your imagination
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Video + Landingpage
75.000 signups
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Wizard of Oz
Proved people would buy shoes online
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Concierge
Created early customers
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Customer Discovery
Customer Validation
Customer Creation
Company Building
Pivot
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Key take away
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Build
Measure
Learn
Lean Startup Process Build Measure Learn Loop
Ideas
ProductData
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Validated learningDecreases uncertainty
Minimises risk Increases chances of success
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Seriously thoughYou do not launch a startup, you steer it to success.
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It is okay to start like this
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StartupFoundation.coJoin the network of founders that share
their progress and help each other forward