LEAGANS’ MODEL OF

COMMUNICATIONPRESENTED BY:ARUSHI ARORA J-12-AGRI-468

WARNING: COMMUNICATION IN DANGER?

• We live in the era where communication is a ship sailing on the artificial blue waters of facebook and twitter.

• But it is said in 2050no fossil fuels =No electricity = no communication.

• So may be we have to use leagans model to communicate. Now you have a reason to be interested!!!!

CONTENTSo INTRODUCTIONo ELEMENTS OF LEAGANS MODELo COMMUNICATORo MESSAGEo COMMUNICATION CHANNELo TREATMENT OF MESSAGEo THE AUDIENCEo AUDIENCE RESPONSEo REFRENCES

INTRODUCTION• Leagans (1961) defined communication as a process by

which two or more people exchange ideas, facts, feelings, impressions, in ways that each gains a clear understanding of the meaning, intent and use of the message.

• Sucessful communication in extension education requires a skilled communicator sending a useful message through a proper channel, effectively treated to an appropriate audience that responds as desired.

• --------------------------------------leagans(1961)

ELEMENTS

COMMUNICATOR

RESPONSEAUDIENCETREATMENT

MESSAGE CHANNELS

COMMUNICATORInitiates the process of communicationEncoder of communication Determines purpose of messageMay be an individual, a change agent, a group or a

social systemTranslate intent into actionCreates intent to change in the client, a motive to

innovate

MESSAGEAlternations or disturbances of the physical

environment, which can be intended to and discriminated from the rest of the physical environment.

Information which is being communicated

Messages are facts, feelings, impressions , attitude or information.

CHANNELSTunnels through which a message passes like a rail.Means or pathways or devices through which

messages are communicatedChannels may be:1. Verbal2. Non-verbal3. Interpersonal4. Mass media type

TREATMENTIt is actual message therapy to make it clear and

understandable to the audience yet keeping the meaning same.

So rumours are not the treated messages they are distorted ones.

Involves use of critical thinking skills, knowledge to make the message effective for the audience to understand or grasp.

AUDIENCEIt is said that we should target our audience and I

thought the background picture is the easiest way.Intended recipient/consumer of a message.They are generally a group of people who decode the

message through all their senses but most often by listening and seeing

In extension education they are our farmers

RESPONSEAccording to leagans audience response comes from

their background in extension education.In a simple dictionary response means a “reaction to

something.”Simply means feedback which taps basic human

needs to improve, to compete, to be accurate.It depends upon :communication skills, attitudes,

knowledge level, position in a socio- cultural system.

REFRENCES BOOK SOURCE• Dr. B.S. HANSRA, Dr. V.K. BHARTI, HANDBOOK OF

AGRICULTURAL EXTENSION AND COMMUNICATION INTERNET SOURCE• https://books.google.co.in/books?

id=emaaAgAAQBAJ&pg=PA284&lpg=PA284&dq=massage+treatment+in+communication&source

THANK YOU FOR BEING SUCH A WONDERFUL AUDIENCE. MAY BE AFTER GETTING BORED ATLEAST

YOU DIDN’T ACT THIS WAY