leafcraft ngo
DESCRIPTION
Our pitch doc for NGOsTRANSCRIPT
A small
note
Since the inception of the world, man was struck by
this thought, "Why are there so many poor, suffering,
ill and unhappy people around?”
Fortunately, Gen Y is both cool and happy about doing
good. Even the money making companies now stress
on raising voice against poverty, inequality and
injustice.
But unfortunately, the world has become just like the
Indian Parliament and ensuring that one’s voice is
heard is no cake walk.
So why do u
need us?
One of the major challenges before NGOs today is to gather
support from people. People are too busy to stop and listen,
too carefree to look at appeals and too impatient to appreciate
street plays- the most common methods to communicate tothe public.
With time and advent of technology, the preferred channels
of communication for public have changed significantly. Also,
India being the country of youth, the strategy and efforts
towards gathering support must be innovative and appealing.
This is where you need us.
How is
marketing for a
NGO different?
# Multiple Constituencies: Unlike goods and services marketing
where the person who pays/contributes gets the benefit of the product or
service, in case of an NGO, the target customer and the beneficiary are
different.
# Non-financial objectives: Unlike goods and services marketing
where the major objective is profit maximization, many a time the
objective of marketing for an NGO is not generating revenues only but
also demanding support in form of time, attention and efforts.
# Services and social behavior rather than physical goods:Sometimes, NGOs run campaigns like anti-smoking or anti-drugs drive
which do not aim to make people buy something but to make a bigger
impact on people so as to make them do something.
How is
marketing for a
NGO different?
# Public Scrutiny: Unlike for profit businesses, NGOs are
closer to the people and have certain expectations to be met, so
NGOs must be extra careful while choosing their marketing tools.
# Conflicting interests: Many a times, NGOs take initiatives to
bring a change in the society. It is not an easy task as it may involve
conflict of interests between the customers and the NGO.
What can we
do for you?Want to carry out an anti-smoking
campaign and know about the
smokers in your locality? We can do
MARKET RESEARCH for you
Want to raise funds for the poor children/homeless
people but don’t know how to do it? We will help you
in PLANNING & CARRYING OUT AN
INITIATIVE/CAMPAIGN
Want to start a revenue generating programme for SHGs
or become a project implementation partner for a
government project? We can help you in making a
BUSINESS PLAN or a PROPOSAL
What can we
do for you?
Want people to trust you and recognize you as an asset for society? Call us for BRANDING
We can also help you in WEBSITE DEVELOPMENT,
CONTENT DEVELOPMENT for brochures,
advertisements, reports etc.
Want to let the busiest people know about you? We
can plan your SOCIAL MEDIA STRATEGY
Why us only?
NGOs need marketing consulting
and services specific to their needs
and activities. We understand those
needs and assure you will not be
disappointed.
We are a team of
professionals coming from
various backgrounds and are in
close contact with people from
various places & industry
especially the student
community.
Our pricing method ensures that
you pay only for the services that
you avail, i.e., no extra charges!!
We provide a variety of services under
one roof. So the moment you feel you
have achieved the desired results using a
service, you can ask for more services
without any delay and synchronizing
problem.
Our initiative
Pose for a cause Project is aimed at helping
the less fortunate children through the
students of XIMB. This project isconceptualized and implemented by lEafCraft.
It involves inviting students and faculty to
pose for a picture in lieu of Rs. 50 which is
donated to Shiksha Kunji., an initiative by
members of Social Responsibility Club of
XIMB to promote poor children’s
education.
This project is being implemented with
unparalleled vigor and is getting
tremendous response.
Reach out to
us at:www.leafcraft.in
[email protected]@gmail.com
+91 7873534328+91 9668881704
www.facebook.com/Leafcraftconsultancy
www.leafcraftconsultancy.wordpress.com