leadspace - rethinking prospecting: freeing up the sales force for selling
DESCRIPTION
In our connected world customers are leaving digital fingerprints in LinkedIn, Facebook and other social networks. They tweet, blog and share content. Even those who are not active online are being mentioned by friends and colleagues. However, many sales and marketing organizations still rely on traditional, aging tools to find their customers. New technologies enable you to hone in on high-quality prospects based on what they do, the products they use, their skills and more. This translates into a flow of new leads delivered directly into your CRM when you need them. It also means improved sales efficiency and better closing ratios.TRANSCRIPT
A Day in a Life…
ACME Cloud Inc.
High-end cloud management platformProduct
IT managers in charge of cloud initiatives
Decision Makers Target Companies
Mid and large-size enterprise companies across all industries
Relevant Titles
CIO, CTO, Director of IT, Director of Cloud,
Director of Virtualization, Project Manager, Chief
Architect, …
The Lead
It takes 3 weeks to get hold of Bob, and then it turns out he’s not even involved in cloud infrastructure…
At the Same Time…
Cloud Strife, also working at Bank of America, is leading a cloud initiative
70% of your best prospectsare leaving fingerprints onsocial networks and the Web
The Marketing and Sales Funnel
The Marketing and Sales Funnel
The Marketing and Sales Funnel
Why is Finding the Relevant People so Hard?
80% of information generated dailyis unstructured, a figure boostedby the popularity of social media.
Source: IBM
Blending Structured and Unstructured Data
Websites
Social Networks
Databases
What it Means for Sales Professionals
Get to the right prospects quickly, far beyond titles
Find the best path to your prospects through the social graph
Fresh contact information from multiple sources
Warm up cold leads
What it Means for Marketing Professionals
Laser focused lead generation and lead qualification
Lead enrichment from varied sources
Increased conversion rates due to accurate targeting
Leadspace
Business to BusinessPeople People
Leadspace – Best Individual-level Intelligence
Builds an “ideal customer” profile by analyzing your existing customer contacts
Finds matches in social media, web sites and lead databases – ranks, enriches and delivers leads inside your CRM
Continuous improvement and tuning of ideal customer profile based on sales reps feedback
6.
Search for relevant prospects in target accounts
6.
Leads identified as best matches to your ideal buyer profile – based on static and dynamic buying signals
6.
Find your best path to the decision maker based on your social network connections in the target account
Dynamically generated lead filters help you zoom in on hot prospects
6.
Full, fresh contact information automatically fetched on-demand from the optimal data provider
“Like” or “Dislike” a lead to help the system learn what makes up a good lead – knowledge shared across all marketing and sales staff
Recap: Where Leadspace can Help
Hunts prospects for you
Enriches and ranks leads
Aligns marketing and sales
Thank You!
See How it Works - Schedule a Live Demo
Email: [email protected]
Phone: 1-855-LEADSPACE
www.leadspace.com