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p, - "" -'!.' ' h .... / ence !. .. / ··· ....... ........... .... .. Using A Face book To . ' . . .. Leads For Business Loren Bartley

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Page 1: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

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Using A

Face book To

. ' . . .. Leads For Your ·-~

Business Loren Bartley

Page 2: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

Record Store Day Australia 7,147 11kes • 3,369 talking about th s

'"~ r 1 a o Sat rda.y 20 Apn l 2013. Celebra~e your local record store One day, all around Austra.lta, record stores offer deals, specials, hve music a.nd more.

About P'hotos Win S 100 voucher Your local store!

I Admin Panel J

l .,uked 1 B

RSOA Photo Comp!

Page 3: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

The ImpactivB BA Approach To using Social Media To

Achieve Business Success

• AWJreness • AsslstJnce •

• AttrJc t Access • Ac tlon

• Af.nnit~ • Ad\/Oc.dc.~

Page 4: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

Develop A Stra egy

-.Jl!I,U:· ,

dO' -~~ ~ .. - . . , .

.. b

~ ­w:_ __ ~

Page 5: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

Bui d Your Page & Brand

: .. ·-·········--·- -1~11,.1 fiiitl ,. -··-~--·-···- .. l!J ... ·- .... ' ·- -- -~

www.fdcebook.cot~~/[ userndtlle l ,

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., Uked ,..euage • •

... "-· _ ........... -.--- ... -... ~ --.. ......... ~ ...... ....

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Page 6: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

Find us On Facebook

Social Rabbit 0r1 h~tbook

Connect With Your Ideal Audience

@Tag

IJ Like us on Face book

t Follow us on Twitter

Forward to a Friend

Page 7: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

Advocates Engage With Add

Y Your Community,,~~~:'-"'' Feedback Fan's First

()o A~o~triililln l.<eis"'' ' FacUitie:s o\s.socl.,tioon l6NO"-'f'nbtr ljtl

1-bve you compl41ted the AU:A online 5u~y yet to have yOu r YOic~ heatd abou t AU" A's commun ications? If not, please do ~o vta tlw Ur11t below.

hnp:J /www ,alfaleJsure, Of9.a u /20 12/11/ 14/ al fa-communications-survey-have-vour-voice-heard

Events

::-....:.::::..--...:::..oo:.:::::;:::· ... -~ =-"=~=-=·.::..-·

Competitions :;:::.._:.:::;-_ .... ., ____ ,_

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Promotions .----~­-·· ,..._ .... ,_._. ..... -.,.,-~-llomo---lUMSr,-il•• ... w... .... w ••• 1.M.Io.- ... _,.,., ..... $1ot{f110,...Uo0Melol._ wlo_l_.-~.._.._~ ......... _ .o( ............ ,. . .,.,.. ... , ................. . ~'" ....,,, ... ...,...._,.( __ Jl

(rwt< ""' 'IIIM _...t-·IAI•~-----v..-.. 's-....1 =·::-:::~~-....... n.._u .....

Calls To Action

Quotes

""'" 1• '< ........... 11 ._ ..... .... .... \:,~- 11-UY>.w> O..'A~ .... w ... , • .,., • ...-.,TII. ... r ... r .. ~,. ....... ~-.. , ... o, ·,,,.,nu•.>.~l ho•

l'.> h .. lo; kY_o • ..,i . .... --~·> lo::: .•:ll: lr• I ~IMW

Some dream of success while others wake up and work for it

om

Check-ins ·----·-...... --...... ~ .......... .. ~......... . ... -----·-

Ask Questions

If we were: to design a 1\tw l.lt'lit , what would be the tnust havts? Anything goes h~re folks!!

Like Commo:nl StwR

Answer Questions

Tht! Swimming EKpc=rt

Today a (tee'"'" <o great QvtSfiQr'l ftQM 11 g irl oohil) would IJke 'o - htl£) a~CI be r~en1 fl)r N-r)'(ll.!l91!f slsle~" &nd htl:l supoor~ her

'Mih llQtsw.wnMing.

S..~110a 10 ,-tillltOici Talell~~ecl S•lmmcr l nw sw-..ono~n lht$ .. ,,...,,~ert.com

.. , lluh•CI<>Uilllln•b-lllt'10#tar01d$o$1*'.SIIt U(~' In~~...,.. "9-'"" e:w-.- In • .,, rl.obk>- hor -.p

Connect

•·-••• .,.~ , .,_,,_.., ...... ' •~ ... ~u~ •-

, ... .-.~~-- -· o)>.tnC::~CJ~,. • .., ,..,,. .. ~,. •

Non-Profit Organ1zaoon Sarurda.y 20 Apnl 201l. Celebrate vour local rtc1

store• One day. an arou-nd Austrah.a, record store offer deaJs. spedals. IJve mu.sK and more.

About

Page 8: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

.0 Social Med ia Resources by lmpactiv8 8y lOAn 8M"!Sey 19 follo""n

F~cebCW)II. T~lk Mtttr Equality Top T..-m Rela ted To Supreme Court Same~s.e.--...rria9e Artlftleftts - Allfac: ~ctOootcom •••I nus wtotk's ~Ort:ll"'t coun: Mani'IQ-s 0t1 twO cases

e AIIFacebook.com

Which 1e.am are you rooting for in the NCAA Men's Basketball tou~mtnt (i.k..i. MMch Madness)?

hcebook Lows CiiMkN IIa ftorida Gulf Coast Tops Swett 16 T&lk - AIJf'.Ctbook a~uboot<om

\\htft letle-khewn fk>nda c~,~lt Coast UNversltv (f(;CU) be'aMt the fnt No. t S '"d to ttxh mt

Engaging Content

Source

vs

Credte

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Page 9: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

:1ect ~o; . .. . . ........ ....... .. .. ··-·~ -~ .......... .

> >

facebook.

~ Extend Your Reach

~eJr.:~\ra.ve (Facebook Ads) V\'3.-r NlS

Get More Page Likes ~mote ~ge Posts

0

Promoted Posts ""'_ ...... .., ..... _.._ ......... .­...... IIIM••'-4

_,.,..._._._...,. =----...--= 14 Hi

15.00

$10.00

Sponsored StorieS

lloul Porter u Tlwlkyou Water

ThAnkyou Water

16 Uke

website Ads .. WIN $1 ,000 • , ........ o.

I ) S I' & C OTHES ~ .. ,....... ... ...,ceae..

you..-.~ ... , ... _,......,... ... _ _ .._ .,._._.-.,....._ ___ ....., ., ........... ~ .. ------_Hia_r-_•_,. __ ----------.-..-­____ .......,..._._ ...... _

Offc.r IIUl.~..au ...,_.......,ao.tf.--Sitd

Event/App Ads

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Page 10: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

\ds

rease func i ~~~ (FacebookAppsJ

0. G.~~~~'(}. ,-\;e~ Competitions

Page Guidelines ::.. ·::..-::.::.:::..":::::.:::o.:.."'!::;':.!:~- ... - .... , __ , ... _ ... __ .,...,.._

~~i?:;!§:~~·~:::~9.:t~~;~~.:.::..:.:..::-;;;~~~ ·~· ···----·-··-··-.. ---.... ~ ......... --........ ,

IMPACTIV SociAl MPdla Solutions For SmaiiBuslr'WK.'IQS

Page 11: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

sc)les tool

-.... ...._ ..

use Facebook Groups

· -·- · --·- ·-- .J. _ ...

·- ,.,.,nc Cook Mlll'I\IM.'s & aubb&'s Centrl.l C.."-\'6-~'oint Cook Ruiduts c:.....c:­l.l7t""'*n

.-=-J Point Coot,Hoppers.Subtook. Laverton (WESTERN VICTORJA) ---.J luy, SeU and sw~p

CJo,tcl C.rovp

l.l22 fl'tmbtr~

Polnl Cook Sodal C Outd Group

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• Point Cook a surroundings buy/ sell MUtf~P

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Point Cook 2nd H&nd School Supplks "-"-,.,_ l'oin1 Cook PMe.ats ,.., -..... 17t ...... "

Point Cook lttlo(oeraphy lntere.st Group tio~ed c.touo 64nwl"'btt''

Point Cook luslnesse.s .. support. share & Inspire 011t-nGt01.1p Utmtmbrtrs

uestions! ~

Page 12: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

, , ' ' Monitor &

Measure iuccess

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9 .. , .;nj e ~ ,d ""*"«

" """"'Y . F"""""' AA)

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ootsuite

(1\ Survey Monkey* ..... . ..,.,._

Js fJns

1tl~, convert those

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Page 13: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

facebook •

success

Page 14: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

A'Wareness Attract Access

Affinity ASsistance

Action Advocacy

Advertising Automation

facebook business success

8 Steps To Face book

Business Success 1. Develop J strJte.9~

2. Build ~our PJ_9e ~ BrJnd

3. Connec. t 'Nith ~our ideJI Judienc.e

't. En.9J3e 'Nith ~our c.ommunit~

s. Extend ~our reJc.h (FJc.ebook Ads)

0, lnc.reJse PJ_9e functions (FJc.ebook Apps)

1-. Use FJc.ebook 3roups

~. Monitor ~ meJsure

Page 15: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

m~ lOOk tess ess

~ 1 .......... .,

facebook business success

8 self-paced Facebook training modules

- How to develop Jn effective socidl mediJ strJte3~ for ~our business

- How to creJte J FJcebook business pJ3e thJt JttrJcts ~our ideJI Judience Js fJns

- StrJte3ies Jnd techniques to stJrt buildin3 Jn Judience Jnd. most importJntly convert those

fJns to customers

- Which t~pes of content 3ets fJns excited Jbout ~our business

- How FJcebook dds cJn extend ~our reJch Jnd how to creJte them

- The secret weJpon behind 3ettin_g more likes. more subscribers Jnd more ledds .... FJc.ebook Jpps~

- How to use FJcebook Groups Js J customer service. mJrketin3 Jnd sJies tool

- How to fl'\onitor Jnd meJsure the success of ~our FJc.ebook Business PJ3e

Page 16: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

facebook business success

facebook business success

- 2't•'1 dccess to "Fdcebook Business Success" for 12 rr~onths

- 22 + short '/deo tutoridls ~ou cdn 'Ndtch dn~v.Jhere. dn~ tirr~e

- 'tS+ checklists. eBooks. terr~pldtes dnd other resources

- Support vid exclusive Fdcebook Business Success Fdcebook ..9roup

- Netv.Jorki~ opportunities

- Cdse studies of Austrdlidn business dchievin..9 Fdcebook Business Success

- Fdcebook trdini~ rrldteridl upddted dnd ddded to ever~ rr~onth

- Month!~ drd'N to hdve ~our Fdcebook business pd..9e reviev.Jed

.. f~ bt s

Page 17: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

facebook business success

What You Really, Really, Really Get

- More tdr_geted dnd en_gd_ged fdns for ~our Fdc.ebook Pd_ge

- More bdn_g for ~our buc.k ever~tirfle ~ou post on Fdc.ebook

- Less tirfle spent tr~in_g to work out how to use Fdc.ebook

e.fTec.tivel~ for business

- Up-to-ddte inforrfldtion~

- Sorf\eone to dnswer ~our questions whenever ~ou dre hdvin_g dn

issue with ~our Fdc.ebook Pd_ge

- Fdc.ebook worki~ for ~ou to dc.hieve ~our overdll business _godls.

rdther thdn ~ou workin_g for it~

Page 18: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

$275 Expires midnight

30 June 2013

facebook • t. 8 /fb business 1mpac IV .com.au S success

Bonus Video Audit Draw Tonight Only

Page 19: Leads For Your·-~ · Record Store Day Australia 7,14711kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013.Celebra~e your local record store One day, all around

' I

-

Using •

Facebook T:~g;:-Generate ffitmJ

Leads For Your

"' ' .., f ltol'l'

Business Loren Bartley

___ , ___ -\i!l;rt -n., IT ..II(

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~~ to ,~ .J'I tff«tM' ~;J ~~ ~tr•U~ fer 'fM" tt..rh:~ r.-:.~ to uc~tc .1 r~blxk bv*~ pol): that .;ttract-:. 'P'K «.;~; ~ .)5 f.Y)!,

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Event/ App Ads ··-~.::.-..:;·.-:::.:.:::::; 4 -::

Monitor & Measure

() ho.Jtsuite

n Surve11Honkey

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