leading russian pr award “silver archer” · 2014. 3. 17. · champion olesya vladykina and...

CROS Public Relations & Public Affairs Company © 1997 – 2014 Russia, 117246, Moscow, Nauchny proezd, 19, 9th floor, tel.: +7 (495) 980 0680, [email protected], www.cros.ru

LEADING RUSSIAN PR AWARD “SILVER ARCHER”

CROS Public Relations & Public Affairs Company © 1997 – 2014 Russia, 117246, Moscow, Nauchny proezd, 19, 9th floor, tel.: +7 (495) 980 0680, [email protected], www.cros.ru 2

Geography

Far East

Siberia

Southern Russia

Samara

Volga Russia

Ural

Regional contests “Silver Archer”

CROS Public Relations & Public Affairs Company © 1997 – 2014 Russia, 117246, Moscow, Nauchny proezd, 19, 9th floor, tel.: +7 (495) 980 0680, [email protected], www.cros.ru 3

Categories

Public Contest

Sport & Health 1

Business Communications 2

Territory Promotion & Development 3

Social Communications & Charity 4

Science & Innovations 5

Communications in Global World 6

Nominated by Board of Trustees

Best Work About PR 7

Master of PR Communications 8

Person in PR 9

For Cultural Contribution 10

Accessibility map

developed in collaboration and information support of CROS

There are more than 13 million people with disabilities in Russia.

Everyday people with disabilities in Russia face innumerable boundaries.

The “Accessibility map” project is aimed to destroy these boundaries

A lot of organizations in Russia are trying to solve the problem of people’s with disabilities integration into society. But these attempts are very incomplete.

In 2013 the “Accessibility map” project established cooperation with regional resources and commercial organizations that provided data on the barrier-free environment for publication on a website. This helped to centrally collect data about the points of a barrier-free access in different Russian regions.

GO!

STOP

The most comprehensive map of accessible environment in the country

Lack of support from different volunteer associations.

26 Sochi 2014 Volunteer centers from 16 Russian cities support “Accessibility map”:

o They have already published more than

5 000 objects of the barrier-free environment;

o Permanently do reposts of “Accessibility map”

news on the websites of Volunteer centers and

personal pages in social networks;

o Participate in the activities and competitions

to support “Accessibility map”.

ENTER

DO NOT ENTER

Lack of examples of successful s self-actualization of people with disabilities.

Support of the project by Paralympic champion Olesya Vladykina and Paralympic champion, secretary general of the Russian Paralympic Committee Mikhail Terentyev. They do posts about the barrier-free environment on their pages in social networks.

ALLOWED

PROHIBITED

Lack of attention to the subject of disability among social network users.

Execution of ”My Hero“ Campaign in social networks involving Sochi 2014 Ambassadors. Top-model and famous public figure Natalya Vodyanova supported the action in the social networks: Instagram and Facebook.

PERMISSIBLE

PROHIBITED

o More than 14 500 points of the barrier-free environment in more than 500 Russian cities; o More than 500 publications in media, 3 000 references in social networks; o The “Accessibility map” project was discovered by 105 countries; o The website of the “Accessibility map” project was viewed nearly 180 000 times, 49 000

unique visitors.

1 CROS© 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia

Sberbank Green Marathon

42 Russian cities

9 time-zones 10 000 kilometers

Before the Sochi 2014 Olympic Winter Games Sberbank of Russia offered every citizen a green way into Olympic movement.

May 18, 2013 Green Marathon

National Sport & Ecology Day

42 еvents in 42 cities made by 1 Project Team in 1 Day

News teasers for over 700 federal and local media Press kit distribution and mass media accreditation in 42 cities 42 Media Marathons for the most sportive journalists

Media-relations

Organizing central Event held on Olympic stadium “Luzhniki” TV bridges with Sochi, Irkutsk and Khabarovsk

Internal communications

External communications

Indoor ads in Sberbank offices SMM Digital-campaign Using phone app “Run Together” (pedometer)

Event in Moscow


Federal PR-campaign

Employees’ engagement into projects of Sberbank Olympic sponsorship

READY! SET! GO!


Over 75 000 participants in 42 major Russian cities with the central event in Moscow

Above 300 reporters involved into special Green Media Marathon

The Largest Family Sport Day ever held in Russia

HEALTHIER!


3 000 trees planted by participants of Green Marathon across Russia

Green Marathon won the Sochi 2014 Organizing Committee award for contribution to sustainability ("Gateway to the Future!") and

included into Sochi 2014 Environment Program

GREENER!


over 50 TV reportages on national and regional channels


Over 500 publications in Russian print and digital media


Young and senior, beginner or pro –

every citizen felt the spirit of Olympics and contributed to the Games legacy


leading russian pr award “silver archer” · 2014. 3. 17. · champion olesya vladykina and...

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