leading innovation engineers iet
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“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Leading InnovationThrough CreativityCreative Thinking Strategies for Engineers & Scientists
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
http://www.cre8ng.com
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
When & Where
Do you get your
IDEAS
When & Where
Do you get your
IDEAS
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Running, walking.doing other things,in the shower,gardening….
Running, walking.doing other things,in the shower,gardening…. ?
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Do you run, walk,Garden, takeShowers at WORK
Do you run, walk,Garden, takeShowers at WORK?
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
We need to be
on Demand at WORKNOT when the MUSE comes
We need to be
on Demand at WORKNOT when the MUSE comes
!Creative
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Who Might Be
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
?What have someEngineers & Scientistssaid about Creativity
What have someEngineers & Scientistssaid about Creativity
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
They laughed at Columbus, Fulton, the Wright Brothers. They also laughed at Bozo the Clown.”
Carl Sagan, founder & first President of The Planetary Society
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
If your goal is to create something new and big, you're going to have to do something
that everybody else will laugh at -
so that becomes the test. Marc Andreessen,
founder of Netscape
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
“Laughter and tears are both responses to frustration and exhaustion. I, myself, prefer to laugh, since there is less cleaning up to do afterward.”
Kurt Vonnegut, Jr, humanist
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Dr. Seuss
"I like nonsense, it wakes up the brain cells.
Fantasy is a necessary ingredient in living, it's a way of looking at life through the wrong end of a telescope and that enables you to laugh at life's realities.”
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
“All it takes is one idea to solve an impossible problem.”
-- Robert H. Schuller
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
The highly Creative Thinkerlooks at every ideaas a possibility.
Robert Alan Black, Ph.D., CSP
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
“Most people see what is, and never see what can be.”
Albert Einstein
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
“Engineers like to solve problems.
If there are no problems handily available,
they will create their own problems.”
Scott Adams
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
“It's true that the original idea was mine, but what you see today is the work of probably tens of thousands of the world's best engineers, all concentrating on improving the product, reducing the cost, things of that sort.”
Jack Kilby (Intel silicon chip)
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
“Normal people...
believe that if it ain't broke, don't fix it.
Engineers believe that if it ain't broke,
it doesn't have enough features.”
Scott Adams
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
“Scientists dream about doing great things.
Engineers do them.”
James Mitchener
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
“An essential aspect of creativity is not being afraid to fail..”
Edwin Land (Polaroid)
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
“It's not that we need new ideas, but we need to stop having old ideas..”
Edwin Land (Polaroid)
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Being creativeis a choice…
Individuals, leaders,entire organizationscan make the choice.
a daily choice!
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Getting to Eureka & Beyond
Overcoming Blocks32 Creative Thinking TraitsCreative Thinking Tools6 Ways to set up a…
CCrree88nngg Community
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
G.A.P.S.S. of…
GAPSS
GIFTATTITUDEPROCESSSTRATEGYSystems
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
BREAKING
THE BOXBREAKING
THE BOX
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Paradigm 2016
a. If it ain’t broke.....leave it alone.
b. If it ain’t broke….break it.
c. Better fix it before it breaks
d. Keep using it until it breaks
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
No MoreCreative Blocks!
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Creative block?
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
??
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
SOMETHING'S PERCOLATING
BRAIN'S RECHARGING
EXCESSIVE SELF-CRITICISM
PERFECTIONISM
SOMETHING'S PERCOLATING
BRAIN'S RECHARGING
EXCESSIVE SELF-CRITICISM
PERFECTIONISM
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
What WeCan Do w/
CreativeBlocks!
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Add one ritual behavior
Brainstorm
Change clothes
Do simple projects/tasks
Work on something else
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Creative Thinking ToolsCan help Remove or
EliminateCreative Blocks
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
32 TraitsSee possibilitiesSelf- knowledgeableSelf-actualizingSelf-disciplinedSense of destinySensitiveSeverely critical of…Specific interestsSynthesize correctly often intuitivelyTolerant of ambiguity
AdaptableCuriousDivergent thinkerEnergeticFantasize, able toFlexible thinkerFluentFuture orientedHumorIdealisticImaginative
IndependentIngeniousLearning, alwaysNon-conformingNot motivated by moneyObservant, highlyOpen-endedOriginal - uniquenessPassionate about their workPerceive world differentlyQuestion asker
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
32 TraitsSee possibilitiesSelf- knowledgeableSelf-actualizingSelf-disciplinedSense of destinySensitiveSeverely critical of…Specific interestsSynthesize correctly often intuitivelyTolerant of ambiguity
AdaptableCuriousDivergent thinkerEnergeticFantasize, able toFlexible thinkerFluentFuture orientedHumorIdealisticImaginative
IndependentIngeniousLearning, alwaysNon-conformingNot motivated by moneyObservant, highlyOpen-endedOriginal - uniquenessPassionate about their workPerceive world differentlyQuestion asker
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
32 TraitsSee possibilitiesSelf- knowledgeableSelf-actualizingSelf-disciplinedSense of destinySensitiveSeverely critical of…Specific interestsSynthesize correctly often intuitivelyTolerant of ambiguity
AdaptableCuriousDivergent thinkerEnergeticFantasize, able toFlexible thinkerFluentFuture orientedHumorIdealisticImaginative
IndependentIngeniousLearning, alwaysNon-conformingNot motivated by moneyObservant, highlyOpen-endedOriginal - uniquenessPassionate about their workPerceive world differentlyQuestion asker
All are learnable…
All are learnable…
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Thinking ToolsDivergent & Convergent
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
What?What Else!Why?Why Not!
WW
WW
WH
WW
WW
WH
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
=Divergent Thinking Tool
Brainstorming
Quantity breeds Quality
Freewheeling of ideas
Hitchhike/Combine Ideas
No Judgement
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
=Divergent Thinking Tool
BrainwritingQuantity breeds QualityFreewheeling of ideasHitchhike/Combine IdeasNo Judgement
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
=Divergent Thinking Tool
Alphabetizing
ABCDEFG
HIJKLM
NOPQRST
UVWXYZ
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Accounting Restaurant DiscountAdvertising Hotel/Motel SoftwareArchitecture Insurance SportsAutomotive Interior Design TravelBeekeeping Health/Exercise TruckingCall Services Janitorial VendingDentistry Legal UndertakingEngineering Real Estate Yacht DesignForestry Retail/Discount Zoo Keeping
Too often we allow our experience and expertise to cloud our visions and thinking.
In order to break out of such traps we can take time to imagine how other industries, businesses,
professions, occupations might view the problem and possibly solve it.
OTHER INDUSTRIES
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
stretch it raise the price make it breakablecombine it make it terryifying make it funnyappeal to kids separate it cushion itWinterize it appeal to seniors make it flyilluminate it darken it do it backwardgo clockwise slow it down magnetize itfreeze it loosen it make it invisiblemisspell it go under it put it in picturessweeten it put it to music make it weaker
Throughout our schoolingwe are asked “WHAT IS IT?”
To expand our creativenessand our creative skills we need only change the question to…”WHAT IF WE?” or “WHAT ELSE MIGHT IT BE?”
“What If We?”
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
=
S. = substituteC. = combineA. = adapt, adoptM. = minify, magnifyP. = put to other usesE. = eliminateR. = reverse Divergent Thinking Tool
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Forced Relationships
+ =
Feathers-Soft + chair is hard = make seat softYellow + chair is ship gray = add colorDivergent Thinking Tool
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Wild, Whacky, Weird
ToReal
Wild, Whacky, Weird
ToReal
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Easier to take a WILD, WHACKY, WEIRD Idea
& TAME IT DOWN
Then to make a boring idea EXCITING
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Forced Rela...MetaphorsExcursionsBionics
Cla
ssic
s!
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
ImprovImaginationPerspectiveNon-Human
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
5 SensingIdea Grids! Excursions?
Super Heroes!
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
Useless
Inventions
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
1. A black highlighter pen 18. Non-stick cello-tape
2. A book on how to read 19. Zero proof alcohol
3. A dictionary index 20. Powdered Water
4. A pedal powered wheelchair 21. Reusable ice cubes
5. AC adaptor for solar calculators 22. Seatbelts for motorbikes
6. Battery powered battery charger 23. See through toilet tissue
7. Braille drivers manual 24. Silent alarm clock
8. Do-it-yourself road map 25. Skinless bananas
9. Double sided playing cards 26. Smooth sandpaper
10. Ejector seats for helicopters 27. Solar powered flash light
11. Fireproof matches 28. Submarine screen doors
12. Fireproof cigarettes 29. Waterproof towel
13. Glow in the dark sunglasses 30. Toe implants
14. Hand powered chain saw 31 Turnip ice cream
15. Inflatable anchor 32. Watermelon seed sorter
16. Inflatable dart boards 33. Waterproof sponge
17. Mechanical pencil sharpener 34. Waterproof tea bags Use
less
In
ven
tion
s?
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
What Some Corps Do…
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
What Some Corps Do…
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
% Of Profit
15% Rule
Creativity or Idea Clubs
Company Books (Dupont)
Contests
Creativity/Innovation
Newsletters - Print/Electronic
Creativity/Innovation Rooms
Groups---Oz Group
Guest Speakers
Idea Meetings
Idea Systems
In-House Training
Innovation Fairs
Libraries
Management Support
Newsletters - External
Posters
Problem Solving Teams
Rebel Groups-Unofficial
Retreats
Rewards & Reward Systems
Seminars
Support Conference Attendance
Training Programs
Workshops
What Some Corps Do…
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
% Of Profit
15% Rule
Creativity or Idea Clubs
Company Books (Dupont)
Contests
Creativity/Innovation
Newsletters - Print/Electronic
Creativity/Innovation Rooms
Groups---Oz Group
Guest Speakers
Idea Meetings
Idea Systems
In-House Training
Innovation Fairs
Libraries
Management Support
Newsletters - External
Posters
Problem Solving Teams
Rebel Groups-Unofficial
Retreats
Rewards & Reward Systems
Seminars
Support Conference Attendance
Training Programs
Workshops
What Some Corps Do…
None do it
Systematically
or Throughout
or for more than
18 months
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
S.P.R.E.A.D.SPREAD
UPPORTINGROMOTINGECOGNIZINGNCOURAGINGPPLYINGEVELOPING
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
O F P I S AMessObjective
FactFinding
ProblemFinding
IdeaFinding
SolutionFinding
AcceptanceActionFinding
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
May you live In the
Land of EurekaWhenever You Choose!
May you live In the
Land of EurekaWhenever You Choose!
“Leading Innovation Through Creativity”Robert Alan Black, Ph.D., CSP
alan @ cre8ng.com http://www.cre8ng.com
YourBeginning!