leading from the front lines sponsor and... · 2015 aapl annual conference in charlotte, north...

LEADING FROM THE FRONT LINESAAPL 2015 CONFERENCE • CHARLOTTE, NC THE OMNI HOTEL • JUNE 17-19, 2015

AAPLthe connection to the physicianAmerican Associationof Physician Liaisons, Inc.

SPONSOR AND EXHIBITOR OPPORTUNITIES

The AAPL conference is a highly conducive environment for high-quality lead generation amongst key players. Be recognized as an industry leader with global presence at the 2015 AAPL Annual Conference in Charlotte, North Carolina.

Your company will have access to OVER 200 professional physician liaisons, business development leaders and physician relations experts from across the country who are your direct target audience.

Exposure through AAPL sponsorship opportunities and exhibiting at our conference can lead to future clients and revenue for your company.

The American Association of Physician Liaisons, Inc, is comprised of over 500 professionals currently serving in a physician liaison role. Our attendees are eager to hear presentations, visit exhibitor information booths and discuss tools and products in small groups or one-on-one sessions with your team. Sponsoring AAPL, delivering a presentation or reserving space as an exhibitor, will be well worth the investment. Many vendors and corporate sponsors receive key referrals from attendees, and goodwill is passed through word of mouth. The visibility of your company and its abilities will be heightened through direct exposure to key representatives of large and small healthcare institutions, academic medical centers and community hospitals.

30%

Not for Profit

For Profit

GeneralAcute Care

OtherTeaching Hospital

Academic Medical Center

4%

5%

3%

7%

43%

8%Specialty Hospital 14%

Midwest

Southeast

Northeast

Northwest

Southwest

36%

11%20%

9%

10%

South

50%

Marketing

Manager

Director

Business Development

Other

PhysicianLiaison

8%

15%

5%

15%

7%

MEMBERSHIP BY JOB TITLE

MEMBERSHIP BY INSTITUTION TYPE

MEMBERSHIP BY REGION

1 www.physicianliaison.com

The geographic makeup of AAPL is shown below. The attendees at the annual conference are YOUR direct target audience.

In this ever-changing healthcare environment, it is more important now than ever for physician liaisons to attend the annual AAPL Conference in order to:• Compete in an evolving healthcare market• Learn new ways to communicate with internal and external providers• Leverage referral data to target the right physician audience• Learn about tools to demonstrate your program’s ROI• Increase market share• Facilitate new patient referrals• Identify, recruit, onboard and retain quality physicians• Understand how healthcare reform will impact the liaison role• Interact with their colleagues from across the country, discuss and share best practices and learn new tactics for growing referrals

LEADING FROM THE FRONT LINESAAPL 2015 CONFERENCE • CHARLOTTE, NORTH CAROLINA THE OMNI HOTEL • JUNE 17-19, 2015

MEMBERSHIP PROFILE & ATTENDEE OBJECTIVES

AAPL

Demonstrating your company’s expertise in these areas will keep your company on the minds and in the recommendations of our attendees.

SPONSORSHIP AND EXHIBITOR OPPORTUNITIES

OFFICIAL RAFFLE SPONSORPromote your company by participating as the raffle sponsor. Many exciting prizes will be given away throughout the event. You will have the opportunity to present the winning prizes and your logo will be prominently displayed on the gift bags.

WEBINAR PRESENTATIONParticipate as a speaker in a 60 minute live webinar for the AAPL membership. Webinars are an informative, targeted lead generation tool to position your company as an industry leader. Your participation includes a logo banner at the beginning of the webinar.

E-COMMERCE “PUSH” COMMUNICATION TO AAPL MEMBERSHIP Benefit from the opportunity to get your message to the AAPL membership.

NEWSLETTER ARTICLESubmit one article to the AAPL quarterly newsletter. Your message will reach the entire AAPL membership.

CORPORATE AD BANNER ON AAPL CONFERENCE COMMUNICATIONSCorporate Sponsor logo recognition for your company on all 2015 conference email communications to the AAPL membership.

CONFERENCE BROCHURE ADVERTISEMENTOne full page ad with your company logo and message to the AAPL membership.

ADDITIONAL INCLUSIONS Two complimentary AAPL Conference registrations and exhibit table and chairs at the conference.

Conference attendee mailing list (one time use) – hard copy for direct mail.

Your company description in the AAPL conference brochure.

CORPORATE SPONSOR BREAKOUT LECTURE SLOTPresent a 45 minute educational topic of interest to physician liaisons during simultaneous breakout sessions at the AAPL Conference. Only 3 lecture slots are available.

BRANDED CONFERENCE GIVEAWAY ORWI FI HOTSPOTHighlight your company by displaying your logo on one of thefollowing branding options or help attendees stay connected by sponsoring the Wi Fi Hot Spot in the exhibit hall.• Hotel Key Cards • Logo Lanyards• Travel Coffee Mug• Tote Bag• USB Flash Drive • Wi Fi Hotspot

WEBINAR PRESENTATIONParticipate as a speaker in a 60 minute live webinar for the AAPL membership. Webinars are an informative, targeted lead generation tool to position your company as an industry leader. Your participation includes a logo banner at the beginning of the webinar.


NEWSLETTER ARTICLESubmit two articles to the AAPL quarterly newsletter. Your message/article will reach the entire AAPL membership.


CONFERENCE BROCHURE ADVERTISEMENTOne full page ad with your company logo and message to the AAPL membership.

ADDITIONAL INCLUSIONS Three complimentary AAPL Conference registrations and exhibit table and chairs at the conference.



PLATINUM $7500Provides the greatest degree of visibility throughout the year as an AAPL Corporate Sponsor. This top level sponsorship offers many exciting marketing opportunities to increase the visibility of your company with direct exposure to key representatives of healthcare institutions.

GOLD $5000Conference and Event sponsorship identifies your company as an AAPL supporter with a focus on providing exposure for your company leading up to the conference and throughout the event.

www.physicianliaison.com 2

LEADING FROM THE FRONT LINESAAPL 2015 CONFERENCE • CHARLOTTE, NORTH CAROLINATHE OMNI HOTEL • JUNE 17-19, 2015

NEW

AAPL


HOTEL INFORMATION

The 2015 AAPL Conference will be held at the Omni Charlotte Hotel. The hotel offers genuine North Carolina hospitality, is centrally located in the heart of Charlotte and is only 15 minutes from Charlotte/Douglas International Airport.

The AAA Four Diamond hotel is the perfect destination for convenience to explore countless attractions. Linked to 12 city blocks via a sky bridge, the Omni Charlotte Hotel is moments away from the Blumenthal Performing Arts Center, Discovery Place, the Epicentre entertainment district and more. Our discounted AAPLgroup room rate is $189/night, single or double occupancy (plus taxes.)

3 www.physicianliaison.com

BRONZE $1500Benefit from being an Exhibitor at the AAPL Conference and enjoy networking opportunities with AAPL membership.

SILVER $3500Conference sponsorship provides the opportunity to network with AAPL Membership while gaining exposure for your company through branded giveaway items.

SAVE THE DATE PROMOTIONAL GIVE A WAYSponsor our 2016 “Save the Date” attendee gift with your company logo.

NEWSLETTER ARTICLESubmit one article to the AAPL quarterly newsletter. Your message will reach the entire AAPL membership.



CONFERENCE BROCHURE ADVERTISEMENTOne half page ad with your company logo and message to the AAPL membership.

ADDITIONAL INCLUSIONS Two complimentary AAPL Conference registrations and exhibit table and chairs at the conference.



PROMOTIONAL ITEM FOR CONFERENCE ATTENDEESAdvertise your company by providing a promotional item for all conference attendees that will be given at registration.You provide the item, we distribute it!

CONFERENCE BROCHURE ADVERTISEMENTOne quarter page ad with your company logo and message to the AAPL membership.

ADDITIONAL INCLUSIONS One complimentary AAPL conference registration and exhibit table and chairs at the conference. (Additional registrations offered at the early bird rate).



LEADING FROM THE FRONT LINESAAPL 2015 CONFERENCE • CHARLOTTE, NORTH CAROLINA THE OMNI HOTEL • JUNE 17-19, 2015


AAPL

PAYMENT INFORMATION:While payment by credit card is an option, checks are preferred to help reduce merchant service fees. Your signed registration form will serve as commitment of payment until your check arrives in the mail, preferably within two weeks of the date of the registration. AAPL Tax ID #62-1857713

PAYMENT TYPE: Check (Preferred) or Credit Card If you would like to pay by credit card, please contact AAPL at 571-402-2275.

MAIL COMPLETED FORM AND CHECKS TO:American Association of Physician Liaisons (AAPL)461 Cochran Road – Box 246Pittsburgh, PA 15228

Questions may be directed to Barbara Hamschin at [email protected] or by calling 571-402-2275.

AAPL 2015 EXHIBITOR AND SPONSORSHIP REGISTRATION FORM

SPONSORSHIP/EXHIBITOR FORM Name____________________________________________________

Company_________________________________________________

Email Address_____________________________________________

Phone Number_____________________________________________

Company Website __________________________________________

Please send your logo (Digital version in a high resolution .tif or jpg) and company description (250 words or less in a word document) to [email protected] with your Sponsorship/Exhibitor Form.

PLATINUM LEVEL SPONSORSHIP - $7500 - Includes:� Corporate Sponsor Breakout Lecture Slot� Webinar Presentation� E-Commerce Push Communication to AAPL Membership� Newsletter Article� Corporate Ad Banner on AAPL Conference Communications� Full Page Conference Brochure Advertisement� Branded Conference Giveaway or Wi Fi Hotspot (Please indicate your choices by 1st, 2nd, 3rd, 4th, 5th or 6th below) _____ Hotel Key Cards _____ Logo Lanyards _____ Travel Coffee Mug _____ Tote Bag _____ USB Flash Drive _____ Wi Fi Hotspot (Branded items are assigned on a first-come (paid) basis) � Exhibit table and chairs at the AAPL Conference and three complimentary conference registrations � Conference attendee mailing list (one time use) – hard copy for direct mail� Your company description in the AAPL conference brochure

GOLD LEVEL SPONSORSHIP - $5000 - Includes:� Official Raffle Sponsor� Webinar Presentation� E-Commerce Push Communication to AAPL Membership� Newsletter Article� Corporate Ad Banner on AAPL Conference Communications� Full Page Conference Brochure Advertisement� Exhibit table and chairs at the AAPL Conference and two complimentary conference registrations � Conference attendee mailing list (one time use) – hard copy for direct mail� Your company description in the AAPL conference brochure

SILVER LEVEL SPONSORSHIP - $3500 – Includes:� Giveaway -Save the Date Promotion� Newsletter Article� Corporate Ad Banner on AAPL Conference Communications� E-Commerce Push Communication to AAPL Membership� Half Page Conference Brochure Advertisement� Exhibit table and chairs at the AAPL Conference and two complimentary conference registrations� Conference attendee mailing list (one time use) hard copy for direct mail� Your company description in the AAPL conference brochure

BRONZE LEVEL SPONSORSHIP - $1500 – Includes: � Promotional Item for Conference Attendees – You provide the item, we distribute it! � Quarter Page Conference Brochure Advertisement� Exhibit table and chairs at the AAPL Conference and one complimentary conference registration � Conference attendee mailing list (one time use) hard copy for direct mail� Your company description in the AAPL conference brochure

www.physicianliaison.com 4

LEADING FROM THE FRONT LINESAAPL 2015 CONFERENCE • CHARLOTTE, NORTH CAROLINATHE OMNI HOTEL • JUNE 17-19, 2015

NEW

AAPL

leading from the front lines sponsor and... · 2015 aapl annual conference in charlotte, north...

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