Leading Change: Why Transformation Efforts FailBy John P. KotterHarvard Business Review March-April 1995

Objective

To discuss eight reasons why transformation efforts fail in

organizations and to learn some strategies for successful organization

transformation.

Error #1: Not Establishing a Great Enough Sense of Urgency

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Error #2 Not Creating a Powerful Enough Guiding Coalition

Error #5: Not Removing Obstacles to the New Vision

Error #3: Lacking a Vision

Error #4: Under-Communicating the Vision by a Factor of

Ten

Error #6: Not Systematically Planning For and Creating Short-Term Wins

Error #7: Declaring Victory to Soon

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Error #8: Not Anchoring Changes in the Corporate Culture

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Eight Steps to Transforming Your Organization

Establish a Sense of Urgency

Forming a Powerful Guiding Coalition

Creating a Vision

Communicating the Vision

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Cont……. Eight Steps to Transforming Your Organization

Empowering Others to Act on the Vision

Planning for and Creating Short-Term Wins

Consolidating Improvements and Producing Still More Change

Institutionalizing New Approaches

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Thank You

Nikki L Hartley