…leadership, professionalism, and technical know-how…

The Air Force’s Women Problem

Strategies to Increase Women in Flag Officer Positions

…leadership, professionalism, and technical know-how…

• Problem Definition• Theory of Change• Target• Opponents• Allies/Partners• Strategy/Operation/Tactics

Outline

…leadership, professionalism, and technical know-how…

Background

• Officer vs. Enlisted• Flag Officer• Support Roles vs.

Operational Roles• History of Women• 20% female• 13,000 pilots/5% female

…leadership, professionalism, and technical know-how…

Theory of Change• Recruitment• More women operators• All jobs performance based

• Retention• Maternity leave policy• Fluidity among

components• Childcare options• Bonuses for critically

manned fields• Development• Women’s forum expansion

…leadership, professionalism, and technical know-how…

Theory of Change• More women operators• Bigger pool for promotion

• Bonuses for critically manned fields• Incentivize women to

remain vs. spouse• Women’s forum expansion• Seeing women in

leadership positions• Mentorship opportunities• Idea sharing

…leadership, professionalism, and technical know-how…

Targets

Gen. Mark A. Welsh, CSAF Secratary Deborah L. James, SECAF

…leadership, professionalism, and technical know-how…

Opponents

…leadership, professionalism, and technical know-how…

Allies & Partners

…leadership, professionalism, and technical know-how…

Strategic Level

• Coalition

• Direct Action

•Media

…leadership, professionalism, and technical know-how…

Operational Level

• USAF Women’s Officer Forum

• Congressional contact

• Budget Analysis

• Social/Traditional Media

…leadership, professionalism, and technical know-how…

Tactical LevelWomen’s Forum Congressional

Contact Budget Analysis Media

Women Conference FY17

Letter writing campaign

Cost Savings of Pilot Retention

Social Media Campaign #yesmaam

Break out sessions in existing conferences – ATA/ROA/MOA

MOA LobbyShow budget proposal for new recruitment arm/focus

Recruitment video

Keynote Speakers – Martha McSally & Tammy Duckworth

Representation in Senate Armed Services Committee

Publish results Op-Ed Writing Campaign

DoD Coalition BuildingFeature WASPs/Current Flyers on TV talk shows

…leadership, professionalism, and technical know-how…

Questions/Comments/Inputs?