leadership generation ux: cultivating customer focused lead product designers
DESCRIPTION
Leadership Generation UX: Cultivating customer focused lead product designers According to the Harvard Business Review Journal, the modern day technology leader must intimately know their products. The rise of UX, user experience, leadership among great modern leaders has spread beyond the tech world into many industries. Trailblazers like the late Steve Jobs, approached product design in a way that transformed CEO’s into Chief product designers. The rise of UX leadership will continue to evolve. “The nitty-gritty of product design has become a badge of pride in many organizations, like Facebook, which has embraced a “learn by making” culture of innovation (Harvard Business Review Journal). Join lead product designers as they share how to cultivate customer focused product designers and leaders that adapt a hands-on approach. Learning Outcomes: Increase technical leadership effectiveness and productivity At the end of this seminar, participants will be able to: a) Explore UX leadership b) Examine strategies to engage leadership and employees in product design process c) Examine strategies to increase technical innovation and leadership d) Explore customer engagement techniquesTRANSCRIPT
LEADERSHIP GENERATION UXCultivating Customer-Focused Lead Product Designers
Jane Odero, Raytheon CompanyRobbin Johnson, Redd CommunicationsModerator: Denise Evans, IBM
What Is User Experience (UX)
• Coined in 1996 by Don Norman, then Apple VP of Advanced Technology“I invented the term because I thought human interface
and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system
including industrial design, graphics, the interface, the physical interaction, and the manual.”
Goal of UX is to Make Things Easy for People
UX Product Design Process
UX
Empathy
Rapid Prototyping
Reduced Design
Cycle Time
Hands-On Approach
Brainstorming
Prototyping
Testing
Evaluating
Intuitive, Simple, Aesthetic Design
UX Leadership
• Bill Gates on Steve Jobs
"(Steve Jobs) told me once that part of the reason he wanted to be CEO was so that nobody could tell him that he wasn't allowed to participate in the nitty-gritty of product design. He was right there in the middle of it. All of it.“ – Glenn Reid
“(David Karp) doesn’t need anyone else telling him what’s best for the product. Many people, myself included, have tried to convince him to go different directions, and we’ve been proven wrong every time. Tumblr is David, and David is Tumblr.” – Marco Arment
"If I am going to be at the top of the car company, I want to be the owner-chef -- with knowledge not just of its vehicles but their ingredients. I taste my car, and if it tastes good, I provide it to the customer." - Akio Toyoda, Toyota
CEO as Lead Product Designer
UX Technical Innovation
UX User Engagement
Questions and Answers
References