PAGE 1© 2020 Inside-Out Learning. All rights reserved.

Leadership & Communication: COMMUNICATING A VISION TO INSPIRE YOUR TEAM AND YOUR CUSTOMERS

I N S I D E - O U T L E A R N I N G , I N C .

PAGE 2© 2020 Inside-Out Learning. All rights reserved.

C O N T E N T S• Program Consultant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

• Executive Summary / Agenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

• Vision Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

• Mindset: Emotional Intelligence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

• Empathy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

• Deep Listening . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

• Deep listening questions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

• Improve Outreach to Connect with Stakeholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

• 3 Key Actions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

• What’s Next? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

PAGE 3© 2020 Inside-Out Learning. All rights reserved. PAGE 3© 2020 Inside-Out Learning. All rights reserved.

MARSHA PETRIE SUE, MBA SR. CONSULTANTINSIDE-OUT LEARNING, INC.

Marsha has over 30 years’ experience serving as an executive and served as board member of Fortune 500 companies. Her background includes sales, marketing and public relations. As a former corporate executive, she has applied her extensive corporate background in the speaking industry and as an executive coach.

As the Executive Vice President of Westinghouse Financial Services/American Directory project, she worked on projects that helped companies succeed financially. Her ability to train and facilitate employees and executive teams in reaching corporate goals helped organizations achieve maximum results.

Her positions have taken her to South Africa, New Zealand, Australia, Europe, Mexico, Canada and every state in the U.S.A. Marsha has been featured in the Wall Street Journal, Investor’s Business Daily, USA Today and has also made many Television and Radio appearances.

Marsha is a certified Myers Briggs Type Indicator assessment practitioner and is a Certified Virtual Presenter. She has worked with the executive teams at Best Western International Hotels, Shell Oil Company, Quest Diagnostics, American Express, Boeing, major hospitals, world class law firms and more, helping them improve communications, reduce conflict, understand company politics, change and culture, and polish presentation skills.

She also coaches corporate executives, teams, leaders and employees who want to improve their skills in communications, platform presence, emotional intelligence, and conflict resolution. She capably addresses the generational divide, cultural diversity, gender differences and change management in today’s environments. Marsha believes in change insurgency, not just being a catalyst of change. For example, her time as an Executive Vice President has provided real time business examples and experience. Marsha’s coaching clients include ‘C’ Suite executives, Medical Doctors and Staff, as well as leaders within a variety of industries who want to improve their leadership, coaching and mentoring skills.

She is an avid volunteer and has been the Executive Director for Arizona Magic of Music and Dance for Special Needs Children and is currently the Chair for Women’s Outdoor Media Association. Their annual project raises money for Navy Seals Widows and Families who are in financial need. In addition, she and her husband, Al Sue, work with many organizations for the conservation of private and public lands to help the migration of animals and improve public access.

Her best-selling books include The Reactor Factor: How to deal with difficult work situations without going nuclear, Toxic People: How to deal with difficult people without weapons or duct tape and The CEO of YOU: Leading yourself to success.

Marsha earned her Bachelor of Arts from the California State University at Long Beach and her Master of Business Administration, Magna Cum Laude from the University of Phoenix. In addition, she attended the Darden School of Business.

P R O G R A M C O N S U L T A N T

PAGE 4© 2020 Inside-Out Learning. All rights reserved.

EXECUTIVE SUMMARYPurpose: Learn skills that will help you to communicate a vision in a way that inspires your team and builds trusted lasting relationships with customers.

Motivation: Achieve your vision and increase effective communication to solidify relationships with your team and customers.

Outcome: Increase confidence in crafting and communicating your vision.• Alignment around your company’s vision

AGENDA• Writing and Communicating Your Vision

• Using Emotional Intelligence to Drive the Connection to Your Vision

• The Importance of Empathy for Buy-In to Your Vision

• Why Deep Listening is Important as you Communicate Your Vision

• Inquiry Questions to Encourage Dialogue and Vision Acceptance

• Connecting with Stakeholders to Ensure Vision Understanding

• Three Key Actions You will use to Implement Your Vision Statement

E X E C U T I V E S U M M A R Y / A G E N D A

© 2020 Inside-Out Learning. All rights reserved.© 2020 Inside-Out Learning. All rights reserved.

V I S I O N S T A T E M E N T

WRITING A VISION STATEMENT

1. Project five to ten years into the future.

2. If it were a perfect world, describe where your company will be.

3. Add pictures if you want a visual to complete vision (after this program).

IDENTIFYING CRITICAL SUCCESS FACTORS FOR YOUR VISION

IN 2025 WE WILL BE VISION STATEMENT (TEAM ACTIVITY)

Seeing

Hearing

Experiencing

Saying

Feeling

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PLEASE INCLUDE YOUR VISION STATEMENT BELOW

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SUGGESTED COMMUNICATION OF VISION STATEMENT

1. Town Halls

2. Social Media

3. Employee Meetings

4. 1:1 Meetings

5. Capability Statements

6. Website

7. Press Releases

8. Blogs

Describe the vision of your organization in a way that creates engagement for others.Please write down key words you will use.

V I S I O N S T A T E M E N T C O N T .

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EMOTIONAL INTELLIGENCE IN LEADERSHIP

• Self Awareness: You always know how you feel, and you know how your emotions and your actionscan affect the people around you.

• Self Regulation: Rarely verbally attack others, make rushed or emotional decisions, stereotypepeople, or compromise their values.

• Motivation: Self-motivated leaders work consistently toward their goals, and they have extremely highstandards for the quality of their work.

• Empathy: Leaders with empathy have the ability to put themselves in someone else’s situation.

• Social Skills: Leaders who have good social skills are also good at managing change and resolvingconflicts diplomatically. Excellent listeners.

Thinking about Emotional Intelligence, and using one or two words, what is one thing you can do to inspire your team and customers, to embrace their vision? Capture your thoughts below.

M I N D S E T : E M O T I O N A L I N T E L L I G E N C E

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THE IMPORTANCE OF EMPATHY VS SYMPATHYSYMPATHY: Conveys commiseration, pity, or feelings of sorrow for someone else who is experiencing misfortune.

EMPATHY: Refers to the capacity or ability to imagine oneself in the situation of another,experiencing the emotions, ideas, or opinions of that person.

E M P A T H Y

RESEARCH STUDIES SHOWEmpathy is the most powerful tool we possess to bond with people. Personality, similarities,attitude, and initiative all help bring people together, yet they are inferior to empathy as a key building block of relationships.

Empathy is the most important factor in personal relationships, peer relationships,strategic partnerships, business development, and customer acquisition.

How do you plan to lead with empathy?

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DEEP LISTENING SKILLS

LEVEL 1 - TUNED IN

• Refrain from judging the talker • Open body language• See their position • Listen from the heart and is considerate• Be in the moment, acknowledge, respond

LEVEL 2 - SKIMMING

• False sense of being listened to• and understood• Hearing words and not really listening

• Listen logically and to content• Remain emotionally detached• Concentrating only slightly on

what is said

LEVEL 3 - TUNED OUT

• Pays attention to oneself • Fakes attention• Listens only to know when to talk • Makes judgments, forms rebuttals• Quiet, passive listening without responding

D E E P L I S T E N I N G

Autobiographically Empathetically

THINKING - Listen for what they may be “thinking” about the vision.

FEELING - Listen for what they may be “feeling” about the vision.

WILLING OR NOT WILLING - Listen for what they may be “willing” or “not willing” to do to achieve the vision.

STEP 1 - Focus and take notes. May ask inquiry questions.

STEP 2 - You share insights and they takes notes and share their key takeaways.

Do you listen and communicate autobiographically or empathetically?

© 2020 Inside-Out Learning. All rights reserved. PPAAGGEE 10 © 2020 Inside-Out Learning. All rights reserved.

What can you change to be a “deep listener”?

Are you aware of the level of listening you are choosing?

Is there a situation that may have had a better outcome had you used Deep Listening strategy?

Which of the four quadrants questions would have created a better outcome for your situation listed in #2?

D E E P L I S T E N I N G Q U E S T I O N S

© 2020 Inside-Out Learning. All rights reserved. PAPAGGEE 1 1 © 2020 Inside-Out Learning. All rights reserved.

BUILD TRUST AND STRENGTHEN BRAND LOYALTY

1. IDENTIFY YOUR KEY STAKEHOLDERS

• Audience identification

• Use media analytics to discover the:

• Demographics of your audience

• What topics are of interest

• Develop campaigns that resonate with your audiences

2. TAILOR CONTENT TO EACH STAKEHOLDER GROUP

• Develop stakeholder-focused content around their concerns and interests

• Determine which posts received the most clicks, likes and positive comments

3. ENGAGE IN CONTINUOUS, ACTIVE DIALOGUE WITH YOUR ONLINE COMMUNITY

• Generate conversations with their online followers

• Thanks for compliment

• Solve problems

• Address concerns or questions directly (mitigate risk)

• Use as a listening tool

• Mitigate risk

• Increase mutual understanding

Write down ideas you have used or plan to use to make this connection with others concerning your vision.

I M P R O V E O U T R E A C H T O C O N N E C T W I T H S T A K E H O L D E R S

© 2020 Inside-Out Learning. All rights reserved. PAPAGGEE 12 © 2020 Inside-Out Learning. All rights reserved.

WAYS TO NOT OVERREACT1. No matter what you say or do to me, I’m still a worthwhile person.

2. This is a test, this is only a test. This will not be important in 10 years.

3. I’m glad I’m here, I’m glad you’re here. I care about you, I know what I know.

4. I will give this person the attention and respect they deserve and that I expect.

Which one will you try first? Capture any ideas below.

THE TEN COMMANDMENTS OF COOPERATION1. Keep skid chains on your tongue: always say less than you think. Cultivate a low, persuasive voice.

How you say it often counts more than what you say.

2. Make promises sparingly, and keep them faithfully, no matter what it costs.

3. Never let an opportunity pass to say a kind and encouraging word to or about somebody. Praise goodwork, regardless of who did it. If criticism is needed, criticize hopefully, never spitefully.

4. Be cheerful. Don’t burden or depress those around you by dwelling on your minor aches and pains andsmall disappointments. Remember, everyone is carrying some kind of a load.

5. Be interested in others, their pursuits, their work, their homes and families, make merry with those whorejoice; with those who weep, mourn. Let everyone you meet, however humble, feel that you regardhim or her as a person of importance.

6. Keep an open mind. Discuss but don’t argue. It is a mark of a superior mind to be able to disagreewithout being disagreeable.

7. Let your virtues, if you have any, speak for themselves. Refuse to talk of another’s vices. Discouragegossip. It is a waste of valuable time and can be extremely destructive.

8. Be careful of another’s feelings. Wit and humor at another person’s expense is rarely worth it and mayhurt when least expected.

9. Pay no attention to ill-natured remarks about you. Remember, the person who carried the messagemay not be the most accurate reporter in the world. Simply live so that nobody will believe them.Disordered nerves and bad digestion are a common cause of backbiting.

10. Don’t be too anxious about the credit due you. Do your best, and be patient. Forget about yourself, andlet others “remember.” Success is much sweeter that way.

I M P R O V E O U T R E A C H T O C O N N E C T W I T H S T A K E H O L D E R S C O N T .

© 2020 Inside-Out Learning. All rights reserved. PAGE 13 © 2020 Inside-Out Learning. All rights reserved.

3 K E Y A C T I O N S

3 KEY ACTIONSPlease include the three ideas that will help you communicate your vision and inspire your team and customers.

1

3

2

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WHAT’S NEXT?

1. Free Community of Practice on LinkedIn Groupshttps://www.linkedin.com/groups/13841506/

2. BONUS DOWNLOAD: Style Awareness: Tailor your message to your audiencehttps://insideoutlearning.com/style/

- CLUES to read your audience’s personality preference

- TIPS for how to tailor your message to that preference

3. Sign up for our upcoming programshttps://iol.thinki ic.com

- Virtual Workplace Engagement Program: Tools to thrive while working virtually

- Webinar Series (Starting July 23rd). Sign-up for individual modules, or purchase the entirebundle and get access to the module videos and workbooks.

- The Authenticity Code: How to sell and present virtually (Multiple dates in August)

All webinars will be recorded so you can watch later if unable to attend.

If you are interested but the dates don’t work for you, please contact Sam at Samantha@insideoutlearning.com.

Join the Inside-Out Learning Community of Practice!

P.O. Box 7854, Cave Creek, AZ 85327

(480) 822-9939

IOL@insideoutlearning.com

W H A T ’ S N E X T ?

Resources

Goleman, Daniel: Emotional Intelligence

Goleman, Daniel: Primal Leadership: Unleashing the Power of Emotional Intelligence

Gottman, Jonathan: Raising an Emotionally Intelligent Child

Senge, Peter: The Fifth Discipline