leadership and teamwork in projecting business reputation

LEADERSHIP AND TEAMWORK IN PROJECTING BUSINESS REPUTATION

Using the Hallmarks Framework

Your current key priorities

Winning customers – adding value Getting paid on time Attracting and rewarding talented people

– by promoting, reputation, character Locating sources of finance -integrity Growing the business – developing talent Living and communicating reputation Creating a ‘can-do’ culture in your team

YOUR LEADERSHIP JOURNEY

Growing Your BusinessGrowing Your Teamand YOU growing as a Leader………and also enjoying life to the full

You as a whole Person

Profession

Family

Friends&

community

Careergoals

Jobgoals

Wife

children

Peers/Other Leaders

OtherPeople

‘relationships

Family history

culture

Where you live

THE CHARACTER OF THE OWNER IS BUILT INTO THE FOUNDATIONS OF THE BUSINESS……Your Passion What you care about most What is important to you

The Leadership Journey

The heart of the business is relationships and the character and reputation of the founder

The sustainability and growth of the business is about the founder’s stewardship…… in managing all the resources in his or

her care in all the relationships with customers,

suppliers, staff, other community leaders

The Leadership Journey

ToLeave

a Better Legacy

Deliveringmore

effectiveresultsthrough others

IncreasingSelf

awareness

This Framework is based on the award winning pioneering field research work of David Hall & Dinah Bennett between 1992 and 2003

It is being adapted to focus on small business development in Reading, Berks by The Family Business This is offered in the spirit of exploration and adventure, and open to challenge and changeWhere other sources are included, the reference will be provided as a guide to available expertise and owners of useful insightsPeter Knight, Susan van Beveren and David Turner

-October 2009

Hallmarks for successful business development

The Hallmarks Framework

Each Hallmark represents the basic principles for success for growth and sustainable activity

There are SIX Hallmarks presented as an integrated model, with clear linkages between each part

Each Hallmark has FIVE steps to completion Implementation of the model as a whole is

the way to successful personal and business development

The ‘Hallmarks’ Framework

SuccessfulBusiness

Development

Hallmark 1Focus/Direction

Hallmark 2Personality

Hallmark 3 Customers

Hallmark 4Partnering

Hallmark 5Competitiveness

Hallmark 6Systems

Hallmark 6Systems


Hallmark 5Distinctiveness

Hallmark 4“Partners”

Hallmark 3 “Customers”


Definitions Personality

Who am I, what is my unique design? What Strengths AND Weaknesses

Focus/direction What is my “heart’s desire”? Does this match who who I perceive myself to

be? “Customers”

Who am I here to serve? Fulfilment is centred in serving others

“Partners” Who shares my vision? What skills and gifts of character do they bring?

Distinctiveness How do others do this? What lessons can I learn from them?

Systems How do I get this done? Establish relationships and commitment Measure progress?

The Hallmarks Framework

SuccessfulPersonal & Business

Development






Hallmark 6Systems

Hallmark 6Systems






Keeping close to yourCustomer is about Adding value to their needs

Being clear on your commitmentsAnd clarity of direction

Ensuring reliability on your workAnd innovation in your productsAnd services

Giving an account is about stewardshipStability, correcting and improving

Getting better in every waySetting a good example living the vision and values….

Getting the best from your staff and Building long term relationships is about managing and giving leadership

SuccessfulBusiness & Personal

Development






Hallmark 6Systems

Hallmark 6System


Hallmark 5Distinctiveness

Hallmark 4“Partners”

Hallmark 3 “Customers”


2.1.Vision (a dream or passion)2.2 Ability to articulate personal calling2.3 Spiritual Disciplines (My Rule)2.4 Key Resources 2.5 Clarifying

1.1 Who am I?1.2 What are MY values1.3 what are my Strengths1.4 I know my Weaknesses1.5 Change is happening

4.1 Structure roles4.2 Team Partnership 4.3 “Customer” Partnership4.4 “Supplier” Partnership4.5 Developing network of “partners”

5.1 Spotting Opportunities5.2 Revitalising your activity5.3 Creating space5.4 Work on your calling5.5 Increasing fruitfulness

6.1 Critical information6.2 Recording progress6.3 Financial control – “show me the money!”6.4 Key Indicators6.5 Taking action

3.1 Service Mentality3.2 External Networking3.3 Problem Solving – needs to meet3.4 “Customer” delight3.5 Market Development

Hallmark 1 – Personality

1.1Purpose

1.2Vision

1.3Core Skills

1.4Team

working

1.5 Key Resources

HALLMARK 1:Personality

1.3Image

1.5 Adapt

& Change

1.1Your

Personality

1.2BusinessValues

You, Your Values, & Good Practices

Learn and adaptto innovate

Create a climatefor good teamwork

with your staff

Serve OurCustomers

well

Deliver Results

YOU

Your VisionYour ValuesRoute Map

What is a ‘value’?

Something you care passionately about Family values Business values

Few in number Non-negotiable A guide to action Decision-making Others know what to expect

How values guide behaviour

We can see & hear what you say and do – behaviour in action

What you say/do reflects your attitudes

Your attitudes (beliefs & feelings) towards others is

Shaped by underlying values Through values you select what you

see and how you see it

What is a ‘Vision’?

A clear picture of the future you want 5 -10 year time scale Measurable “How will to-morrow be better than to-day?” A ‘working vision’ – for each person Enables independent action, releases

energy Builds flexibility and sustainability long term

The purpose of any business Serve their customers Adapt and learn to add value

(innovate) Deliver results that ‘delight’ the

customer Create a climate of open and honest

communication Welcome constructive feedback

WHAT DO YOUR PEOPLE NEED FROM YOU….TO GROW…!!

Sense of direction…..a vision of the futureSense of meaning……’what I do matters’Sense of belonging……..’I am valued for who I am … and what I can do’

The design of the human being

7. Create Relationships

8. Build Trust

9. Sustain Commitment

BODY(emotions)We operate

in Time

SPIRIT(Identity)We have

a soul

MIND(will)

We searchfor

meaning

4. Strive to make sense of events

5. Create patterns of meaning

6. Adapt and embrace the future

1. Create pictures of the future

2. Develop a Shared Understanding

3. Work out how to reach it

Plan, Do,Study, Adjust

Create meaningful tasksBuild competence

Create a senseOf belongingBuild confidence

Conscience(sense of spirituality-)

A conscience; a moral being)

Four core activities as a leader Provide direction – vision Make work meaningful through

energy giving encouragement and feedback

And enjoyment Build their skills and release their

capabilities Communicate your vision and live

your values

Try these exercises…..

Exercise: Using the Questionnaire, how do your rate yourself and team on each of the 4 circles?

Exercise: name 4 key values that are important to your success as a leader

WHAT CAN WE LEARN FROM THE MOST SUCCESSFUL OF FIRMS OVER 30 YEARS?

Built to Last

21 Characteristics of the Top 18 Companies

Ranking Number

2 Mission 15

3 Continuity of Values 13

4 Actions consistent withvalues 13

9 Investment in People 10

18 Objectives beyond profit 7

19 Investment for long term 6

Key Qualities of Admired Leaders

Honest 87Forward Looking71Inspiring68Competent 58Fair-minded49

The Leadership Challenge 1992

Top 5 % of People

Selecting

THE FREE MARKET ECONOMY

How does it work? Why does it work?

The Exchange Process

The free market is based on a free will exchange of services and goods on the basis of quality and value

Willing buyers and sellers

Ingredients to make a Free Market work

Freedom to creatively use resources and talents …

providing variety and choicePersonal and societal values

which develop trust and quality relationships

Legal framework which protects the interests of the community

Self Government

“ We have said before that wisdom and integrity must be the

foundation for successful free enterprise”

A person of integrity can be trusted to do what is expected even

when unsupervised

Self government in line with good values is a foundational goal

Self Government Value Base

Values are what we believe are important for example:-

Personal responsibility for my life and gifting [Stewardship]In giving we receive,

responsibility beyond self to society [Service]

Care for creation and creative use of resources [Innovation &

Quality of life]

The Value Foundation

Because Values are what we believe are important we make

them a priorityThey come first in building our

businessValues are often unseen but

nevertheless are the most important part of the structure

The Core of Leadership

VisionBeliefin others

EthicalValues

The Building Blocks of Reputation

Reputation

Leadership

Personal Integrity Strong Ethical StandardsPositive Belief in Other People

The House Built on Rock

Strong Ethical Standards Positive Belief in Others

Reputation

Leadership

Integrity

Purpose

How Are Values Driven Into theFoundations of a Business?

•Shared sense of the company’s goals and purpose

•Good working practices that attract good people

•Open & candid communication is encouraged

•Freedom to take responsibility for results

The Leader’s passion for high ethical standards is the Key

Remember! Remember!

“there is no pillow so soft as a clear conscience”

Will you lead in terms of ethics?

Change in our market place will only come through good leadership.

Are you willing to lead by serving?

leadership and teamwork in projecting business reputation

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