leader's guide to storytelling
DESCRIPTION
Materi yang dibawakan mengenai Leader's Guide to Storytelling yang diselenggarakan di laboratorium System Engineering, Modeling, and Simulation (SEMS) Lab, Universitas Indonesia.TRANSCRIPT
Leader’s Guide to StorytellingMastering the Art and Discipline of Business Narrative
Slide and Presentation by: Arry Rahmawan
System Engineering, Modeling, and Simulation (SEMS) Lab
Agenda
• Introduction• The Role of Story in Organization• Eight Narrative Patterns• Putting it All Together
Part 1:
INTRODUCTION
Different World of Leadership and Storytelling
Introduction
Storytelling is necessary for trying to
communicate new idea to a
skeptical audience
Introduction
The Role of Storytelling:A good example may make something easier to understand and easier to remember
Introduction
Leadership is essentially a task of persuasion – of
winning people’s minds and hearts. The principal task of
leadership is to create a new consensus about
the goals to be pursued and how to achieve them.
The Nature of Leadership
Part 2:
The Role of Story in Organization
Story of Malaria in Zambia
Telling the Right Story
Do stories really have a role to play in the business world?
Yes!but leaders need to employ a variety of
narrative patterns for different aims
Narratives that spark action
Stories that communicate who you are
Using narrative to enhance the brand
Sharing knowledge through compelling stories
Transmitting values through narrative
Taming the grapevine
Future stories and scenarios
Learning to perform the story
Telling the Right Story
8 narrative patterns for 8 different business purposes:
Telling the Story Right
Delivery:7% meanings from Words,
93% Non-Verbal
Four Key Elements of Storytelling Performance
Style: raconteur, stand-up comedian, orator, reflexive, romantic
Truth: Proceed on the basis That
is Possible to Tell the Truth, accept, certain,
fearless, and relentless.Tell the Truth as You See It
Preparation:Be rehearsed But
SpontaneousChoose the Shape of Your Story and
Stick to It
Part 3:
8 Narrative Patterns
Pattern #1:
Sparkling Action(springboard stories)
Describe how a successful changewas implemented in the past, butallows listeners to imagine how itmight work in their situation
TIPS: Avoid exessive detail that willtake audience’s mind off its ownchallenge
Pattern #2
Communicating who You Are
Provides audience-engaging drama and reveals some strength or vulnerability from your past
TIPS: Provide meaningful details but also make sure the audience has time and inclination to hear your story
Pattern #3:
Transmitting Values
Feels familiar to the audience and will prompt discussion about issues raised by the value being promoted.
TIPS: Use believable (though perhaps hypothetical) characters and situations, and never forget that the story must be
consistent with your own actions.
Pattern #4:
Communicating who the firm is - branding
Is usually told by the product or service itself, or by customer word-of-mouth or by a credible third party
TIPS: Be sure that the firm is actually delivering on the brand promise
Pattern #5:
Fostering
Movingly recounts a situation that listeners have also experienced and that prompts them to share their own stories about the topic
TIPS: Ensure that a set agenda doesn’t squelch this swapping of stories – and that you have an action plan ready to tap the energy unleashed by this narrative chain reaction. Share similar values.
Pattern #6:
Taming the Grapevine
Highlights, often through the use of gentle humor, some aspect of a rumor that reveals it to be untrue or unreasonable
TIPS: Avoid the temptation to be mean-spirited –and be sure that the rumor is indeed false!
Pattern #7:
Sharing Knowledge
Focuses on mistakes made and shows, in some detail, how they were corrected, with an explanation of why the solution worked
TIPS: Solicit alternative – and possibly better solutions.
Pattern #8:
Leading people into the Future
Evokes the future you want to create without providing excessive detail that will only turn out to be wrong.
TIPS: Be sure of your storytelling skills. (Otherwise, use a story in which the past can serve as a springboard to the future).
Eight Narrative Patterns
Eight Narrative Patterns (con’t)
Part 4:
Putting it All Together
Using Narrative to Transform Your Organization
Storytelling underlies key aspects of continuous innovation because
interactive human-based relationship between organization’s leadership, the people doing the work (employee), and the people for whom the work is being done are the engines of productivity and innovation.
“Through story, we learn to see each other and
ourselves, and come to love what we see as well as acquire the power to change it. In this way we come to terms with our past, our present, and our future.”