THE LEAD

ENG 111

DEFINITIONS OF LEAD:

• An introduction to any news story• May be a single word, a phrase,

a clause, a brief sentence, an entire paragraph or a series of paragraphs

FUNCTIONS OF THE LEAD:

1. Introduces the news story2. Tells the story in a capsule form3. Answers right away the

questions that the reader would naturally ask

KINDS OF

LEADS

1. Conventional or Summary

Lead•Used in straight news•Answers right away all or

any of the 5 W’s and/or the H

a. Who Lead• Used when the

person involved is more prominent than what he does or what happens to him

President Noynoy Aquino addressed the PMA graduates in Baguio City on April 20.

b. What Lead• Used when the

event or what took place is more important than the person involved in the story

The NSAT will be given November 24 to all graduating high school students desiring to enroll in the four-year college course.

c. When Lead

April 15 is the deadline for filing of Income Tax Returns at the BIR.

d. Where Lead

The Philippines will be the site of the next Miss Universe contest.

e. Why LeadBecause of poverty, around a

hundred students dropped out from school last year. This was learned from PNU President Nilo L. Rosas.

f. How LeadBy appealing to the school

board, the Manila Science High School was able to construct a three-storey concrete building.

2. Grammatical

Beginning Lead

A.Prepositional phrase LeadB.Infinitive Phrase LeadC.Participial phrase LeadD.Gerundial phrase LeadE.Clause Lead

3. Novelty Lead

1. Astonisher Lead

2. Contrast Lead3. Epigram Lead4. Picture Lead5. Background

Lead

6. Descriptive Lead

7. Parody Lead8. Punch Lead9. One word Lead10.Quotation Lead11.Question Lead